I’m an ambitious individual with a great passion for digital marketing. I finished my bachelor’s degree at the International University of Business Administration in marketing. I have vast knowledge of the digital marketing sector and want to pursue my master’s to gain more practical skills, strategies, and tools focused on achieving measurable results and contributing to company growth.
With over 4 years of experience as a Digital Marketing Specialist and Media Buyer, I manage Facebook, Google, and TikTok ads campaigns, and specialize in web analytics for e-commerce businesses. I also aim to continually improve my communication, strategy, presentation, and teamwork skills by collaborating with professionals in the field.
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Managed a high-impact Google AI-powered advertising campaign over a 3-month period, leveraging experimental AI tools to optimize performance and maximize return on ad spend (ROAS). Key responsibilities included:
Designing and implementing AI-driven bidding strategies to enhance ad targeting and conversion efficiency.
Monitoring and adjusting campaign parameters (e.g., filters, budgets, timelines) to maintain cost-effectiveness, achieving a 330.24% ROAS.
Overseeing a total ad spend of
2.39k
2.39K, generating 7.89 K in conversion value.
Utilizing Google AI’s experimental features to test and refine dynamic ad placements, ensuring adaptability in a fast-evolving digital landscape.
Delivering detailed performance reports and actionable insights to stakeholders, highlighting improvements in cost-per-conversion ($35.64) and overall campaign scalability.
Outcome: Successfully demonstrated the viability of AI-driven marketing tools in achieving exceptional ROI, balancing innovation with strategic budget management.
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