The Story of Jace McCord’s Personal Branding

Jace McCord’s branding is a true reflection of his personality, work, and vision. It brings together his love for precision, speed, and technology while also capturing his structured yet witty and independent nature. The design is built to be minimalistic, elegant, and timeless, just like Jace himself.

The Inspiration Behind the Branding
Jace’s personal brand is built on themes of Kairos and Planeswalker—concepts that reflect his ability to move between different challenges, gain new insights, and help companies reach their next phase of growth at the right time. The Greek influence in his thinking and his admiration for ancient knowledge give the branding a sense of wisdom and strategy.
His love for holograms and metallics also played a big role in shaping the brand. The idea is to make the brand feel premium, futuristic, and slightly mysterious while still maintaining clarity and purpose.

Link :

Jazeera Airways
Jazeera Airways, founded in 2004, is a private low-cost airline based in Kuwait, operating primarily out of Kuwait International Airport. It was the first non-government-owned airline in the Middle East and has since expanded its services to destinations across the Middle East, parts of South Asia, Europe, and North Africa. The airline is known for offering affordable flights while maintaining high operational efficiency. Jazeera Airways operates a modern fleet designed for short to medium-haul routes, with a focus on fuel efficiency and environmental sustainability. It offers a range of services, including extra baggage options and a loyalty program, to enhance customer satisfaction

How did we crack it
To crack the Jazeera Airways Brand Story video editing project, I began by thoroughly understanding the airline’s brand values and market positioning. Jazeera Airways is known for being the first non-government-owned airline in the Middle East, offering affordable yet efficient air travel across diverse destinations.
I focused on highlighting these strengths by building a narrative around exploration, comfort, and affordability, which resonated with the airline’s target audience. The visuals were crafted to emphasize customer satisfaction, showcasing their modern fleet, friendly service, and smooth travel experiences. Using dynamic transitions, a motivational soundtrack, and customer testimonials, I created an emotional connection that aligns with Jazeera’s mission of making air travel accessible and enjoyable. Ultimately, I crafted a video that not only told the airline’s compelling story but also invited viewers to experience the journey themselves.

Link :

Project: Oxygen Digital x Samsung S24 Launch
Hey Contra fam, Here’s a breakdown of my motion piece for Oxygen Digital’s Samsung S24 launch.
The Concept: The S24 Ultra’s hero is the S Pen. So, I created an ad that feels drawn by the S Pen itself—a fast, white-on-red doodle style perfect for Reels.
The Story (in 3 sec):
Search: Starts with universal “swipe” & “tap” gestures.
Purchase: A hand drops the Oxygen (O2) logo into a bag, branding the purchase.
Unbox: The phone is pulled from an Oxygen-branded box.
Feature: The S Pen appears, tapping the phone to reveal the O2 logo.
The goal was to cut through the noise and tie the S24 launch directly to Oxygen as the place to buy.

Link :

The Story Behind the Valenqlo Branding Project
Valenqlo branding project was one of the most exciting and challenging tasks I have worked on. The client approached me with a vision to create a premium and sophisticated identity for their new clothing brand, Valenqlo, which aimed to cater to modern fashion enthusiasts. Their goal was to blend elegance with a touch of minimalism, ensuring the brand feels luxurious but still approachable.
Understanding the Brand Vision
To start, I had detailed discussions with the client to understand their target audience, values, and the kind of image they wanted for their brand. Valenqlo’s core values revolved around quality, modern aesthetics, and timeless appeal. They wanted their branding to reflect these elements while also standing out in the competitive fashion industry.
Design Process
I began by brainstorming ideas and creating mood boards. Inspiration came from high-end fashion brands, nature, and geometric patterns. After several iterations, the focus shifted to a minimal yet bold design approach.
Logo Design: The logo was crafted to exude elegance and sophistication. It featured clean lines and a balanced typography style, giving it a modern yet timeless look.
Color Palette: The client wanted colors that feel premium, so I opted for a combination of deep navy blue, gold, and white. These colors worked perfectly to communicate luxury and class.
Typography: The fonts chosen were simple yet elegant, with a balance between serif and sans-serif to maintain a modern and traditional vibe.
Challenges and Solutions
One of the main challenges was ensuring the brand felt luxurious but also accessible to younger audiences. After a few trials, I adjusted the logo’s details and incorporated subtle design elements to give it a contemporary touch without losing its premium feel.
Deliverables
The final branding package included the logo, color palette, typography guidelines, and designs for packaging, social media templates, and promotional materials. I also created mockups for clothing tags, shopping bags, and the store’s signage to help the client visualize the brand in real-world applications.
Client Feedback
The client was extremely satisfied with the outcome, mentioning how the branding perfectly captured their vision. The logo and overall identity stood out, giving Valenqlo a unique edge in the competitive fashion market.
What I Learned
This project taught me the importance of balancing client preferences with design expertise. It also strengthened my ability to create cohesive branding that aligns with a brand’s values and resonates with the target audience.
Valenqlo’s branding journey was truly rewarding, and seeing the designs come to life in their stores and promotions was a proud moment for me.

Link :