samanthadiazmarketing (at) gmail (dot) com. Part strategist. Part storyteller. I'm the person who runs toward ambiguity. The one who can zoom out to create a vision, then zoom in to execute. I love messy challenges, ambitious goals, and businesses ready for their next chapter. I've increased organic visibility by 520%, boosted AI search visibility by 450%, reduced paid spend by 53%, delivered record-breaking conversion rates (22%), and helped organizations—from hyperlocal brands to global enterprises—find smarter ways to grow. I move fast. I think creatively. I care deeply. And I still believe marketing, at its best, can change how people see themselves, their communities, and the world around them. Over the last 10+ years, I've built brands, scaled audiences, launched products, transformed digital ecosystems, and turned marketing into a measurable business driver across startups, healthcare, retail, fintech, government, e-commerce, and emerging technologies. I've led global teams, managed multimillion-dollar budgets, built AI-powered marketing workflows, and driven results across every stage of the customer journey—from awareness to acquisition to loyalty. My expertise spans Growth Marketing, Digital Marketing, Performance Marketing, SEO, AEO, GEO, paid media, content, social, email, web strategy, and conversion optimization. Marketing Unicorn? Sure. Data-Driven Digital Marketer focused on connecting your company to the right consumers? Absolutely.…

Samantha Diaz

samanthadiazmarketing (at) gmail (dot) com. Part strategist. Part storyteller. I'm the person who runs toward ambiguity. The one who can zoom out to create a vision, then zoom in to execute. I love messy challenges, ambitious goals, and businesses ready for their next chapter. I've increased organic visibility by 520%, boosted AI search visibility by 450%, reduced paid spend by 53%, delivered record-breaking conversion rates (22%), and helped organizations—from hyperlocal brands to global enterprises—find smarter ways to grow. I move fast. I think creatively. I care deeply. And I still believe marketing, at its best, can change how people see themselves, their communities, and the world around them. Over the last 10+ years, I've built brands, scaled audiences, launched products, transformed digital ecosystems, and turned marketing into a measurable business driver across startups, healthcare, retail, fintech, government, e-commerce, and emerging technologies. I've led global teams, managed multimillion-dollar budgets, built AI-powered marketing workflows, and driven results across every stage of the customer journey—from awareness to acquisition to loyalty. My expertise spans Growth Marketing, Digital Marketing, Performance Marketing, SEO, AEO, GEO, paid media, content, social, email, web strategy, and conversion optimization. Marketing Unicorn? Sure. Data-Driven Digital Marketer focused on connecting your company to the right consumers? Absolutely.…

Available to hire

samanthadiazmarketing (at) gmail (dot) com.

Part strategist. Part storyteller.

I’m the person who runs toward ambiguity. The one who can zoom out to create a vision, then zoom in to execute. I love messy challenges, ambitious goals, and businesses ready for their next chapter.

I’ve increased organic visibility by 520%, boosted AI search visibility by 450%, reduced paid spend by 53%, delivered record-breaking conversion rates (22%), and helped organizations—from hyperlocal brands to global enterprises—find smarter ways to grow.

I move fast. I think creatively. I care deeply.

And I still believe marketing, at its best, can change how people see themselves, their communities, and the world around them.

Over the last 10+ years, I’ve built brands, scaled audiences, launched products, transformed digital ecosystems, and turned marketing into a measurable business driver across startups, healthcare, retail, fintech, government, e-commerce, and emerging technologies.

I’ve led global teams, managed multimillion-dollar budgets, built AI-powered marketing workflows, and driven results across every stage of the customer journey—from awareness to acquisition to loyalty. My expertise spans Growth Marketing, Digital Marketing, Performance Marketing, SEO, AEO, GEO, paid media, content, social, email, web strategy, and conversion optimization.

Marketing Unicorn? Sure.

Data-Driven Digital Marketer focused on connecting your company to the right consumers? Absolutely.

See more

Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Advanced

Work Experience

Digital Marketing Manager at StoragePRO Management, Inc.
January 1, 2022 - January 1, 2026
Led director-level, data-driven growth, acquisition, and retention initiatives for a $22M multi-location organization, scaling from 70 to 150 locations. Owned national paid media, traditional media, digital marketing, growth marketing, and SEO strategies with $3M+ budget responsibility for forecasting, pacing, and performance. Managed 2 direct reports and 10 agencies/vendors, improving CAC efficiency by reducing paid media spend 53% while maintaining triple-digit conversion performance. Increased conversion rates to 22%+ and drove expansion of +75 locations/clients. Created content for online and offline channels (print, retail, OOH, events, email, social, and ads), and designed experiments across targeting, creative, and landing pages. Presented strategy and performance insights to executive leadership and served as primary marketing partner to operations, revenue management, and business intelligence to align corporate initiatives with local market opportunities.
Chief Marketing Officer at AURA Ventures
January 1, 2018 - January 1, 2022
Owned global growth strategy, operations, organizational development, and marketing performance across healthcare, government, investment, and consumer sectors. Managed 30 direct reports and scaled international campaigns with localization across multiple regions and markets. Increased conversions 2300%, market share by 75%, and engagement by 1500% through performance and brand optimization. Presented to Fortune 500 executives and government stakeholders, and owned marketing strategy, forecasting, and performance reporting end-to-end.
Co-Founder & CMO at THE GREEN HEART
January 1, 2015 - January 1, 2022
Co-founded an award-winning retail and CPG brand in a highly regulated wellness sector, scaling from 0 to a $25M valuation. Built and led an omnichannel growth engine across paid media, traditional media, retail, digital marketing, and e-commerce, with a strong focus on traditional media including trade shows, keynote speaking, PR, and OOH. Owned acquisition, growth, retention, and brand strategy for a team of 50 employees, and increased revenue by 50% through improved customer acquisition and lifecycle performance.
Founder & Growth Marketing Consultant at Sage & Reign Marketing
January 1, 2015 - Present
Advised SMBs, startups, healthcare organizations, nonprofits, retailers, and consumer brands on growth strategy, customer acquisition, operational scaling, and go-to-market planning. Led paid media and growth strategy across search, social, and lifecycle marketing for global clients, scaling acquisition programs that produced 2300%+ page rank growth and 1750% growth in conversions and traffic. Built and optimized full-funnel campaigns to improve CAC, retention, and customer lifetime value, and developed go-to-market and localization strategies across diverse industries and audiences.
Social Media Manager at The On3 Group (creative agency)
February 27, 2012 - March 4, 2013
The On3 Group is an agency specializing in print, digital and social media with a full photo studio and test kitchen. - managed all social media campaigns for Facebook, Twitter, Pinterest, Instagram and YouTube for four cookware brands - created and managed all Facebook Ad campaigns - created Facebook contests through Offerpop for four brands - curated and created content for all social media platforms - working with others to assure that the content corresponded with each brand's messaging - created and managed analytic reporting on all brands' social media efforts - created, executed and managed bridal social media campaign for Rachael Ray's partnership with Target and Bridal Guide - created innovative analytic reporting to translate detailed technical info in a concise, easy-to-understand, and actionable language - created weekly and monthly documents for market comparison between all four brands and their competitors
Social Media and Community Manager at Lunch.com
March 9, 2009 - February 13, 2012
Global Digital Marketing Director at ZenBanx (acquired by SoFi)
December 31, 0002 - Present

Education

BA in Journalism and Theatre at University of Nevada, Reno
January 1, 0000 - January 1, 0000

Qualifications

Google AI Essentials Certificate
September 2, 2024 - September 4, 2024
Certified in using AI tools for marketing, content creation, and project management
Google Search (certification)
January 1, 0000 - August 28, 2026
SEO (certification)
January 1, 0000 - August 28, 2026
Google Analytics (certification)
January 1, 0000 - August 28, 2026

Industry Experience

Consumer Goods, Financial Services, Government, Media & Entertainment, Non-Profit Organization, Software & Internet, Retail, Travel & Hospitality, Healthcare, Professional Services

Skills

Experience Level