Hi, I’m Saif Shorfa, a results-driven digital marketing specialist focused on Meta Ads and SEO, with hands-on experience supporting clients in the Saudi market and beyond through remote collaboration. I design and manage paid campaigns, optimize ROAS, CPL, and CPA, and build data-driven, full-funnel strategies that align with real customer journeys. I’m passionate about turning data into action. I routinely work with GA4, Pixels, and performance dashboards to drive measurable growth, deliver clear reporting, and guide decision-making that improves engagement and conversions across paid and organic channels.

Hi, I’m Saif Shorfa, a results-driven digital marketing specialist focused on Meta Ads and SEO, with hands-on experience supporting clients in the Saudi market and beyond through remote collaboration. I design and manage paid campaigns, optimize ROAS, CPL, and CPA, and build data-driven, full-funnel strategies that align with real customer journeys. I’m passionate about turning data into action. I routinely work with GA4, Pixels, and performance dashboards to drive measurable growth, deliver clear reporting, and guide decision-making that improves engagement and conversions across paid and organic channels.

Available to hire

Hi, I’m Saif Shorfa, a results-driven digital marketing specialist focused on Meta Ads and SEO, with hands-on experience supporting clients in the Saudi market and beyond through remote collaboration. I design and manage paid campaigns, optimize ROAS, CPL, and CPA, and build data-driven, full-funnel strategies that align with real customer journeys.

I’m passionate about turning data into action. I routinely work with GA4, Pixels, and performance dashboards to drive measurable growth, deliver clear reporting, and guide decision-making that improves engagement and conversions across paid and organic channels.

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Language

Arabic
Fluent
English
Fluent

Work Experience

Digital Marketing Specialist (Freelance) at Self-Employed / Freelance
February 1, 2023 - Present
Delivered digital marketing strategies for 10+ clients (e-commerce, SaaS, agencies). Achieved 150%+ organic traffic growth for 3 clients using technical and on-page SEO. Meta Ads performance achieved ROAS 3:1 to 5:1 with CAC reductions of 25–35%. Built monthly dashboards (GA4/GSC) for performance tracking.
SEO Specialist at Sada Marketing
June 1, 2022 - January 1, 2025
Carried out full technical SEO audits for 15+ websites; boosted 25+ keywords from page 3 to page 1 within 6 months; increased organic leads by 120%; built high-quality backlinks (DA 40+).
Social Media & Content Specialist at Sada Media
April 1, 2023 - July 1, 2024
Managed Meta and Google Ads with a 40% reduction in CPL; achieved 4.5%+ engagement rate (industry avg 1–2%); delivered SEO audits and optimized on-page content.
SEO Specialist at SADA Marketing (Remote)
June 1, 2022 - January 1, 2025
Led technical and on-page SEO for more than 15 websites across multiple industries. Improved keyword rankings, moving over 25 keywords from page 3 to page 1 within six months. Increased organic lead generation by more than 120% through structured content optimization and technical fixes. Built high-quality backlinks with domain authority above 40 and collaborated with content teams to enhance search visibility.
Social Media & Content Specialist at SADA Media (Remote)
April 1, 2023 - July 1, 2024
Managed paid advertising campaigns across Meta and Google Ads, achieving up to 40% reduction in cost per lead. Supported content and creative teams with data-backed insights to improve engagement and conversion rates. Delivered SEO audits and optimized on-page content to support both paid and organic growth.

Education

Diploma in Digital Marketing at University College of Applied Sciences (UCAS)
January 1, 2021 - January 1, 2023
Diploma in Digital Marketing at UCAS Gaza
January 1, 2021 - January 1, 2023

Qualifications

Learn SEO in 60 Minutes – Udemy
November 1, 2025 - December 31, 2025
Complete Digital Marketing Guide (27 Courses) – Udemy
December 1, 2025 - December 31, 2025
Google Ads — Search & Display
January 11, 2030 - December 31, 2025
SEO — Edraak
January 11, 2030 - December 31, 2025
Google Ads Search Certification
January 11, 2030 - February 15, 2026
Google Ads Display Certification
January 11, 2030 - February 15, 2026
Complete Digital Marketing Guide (96+ Hours) – Udemy
January 11, 2030 - February 15, 2026
SEO in 60 Minutes – Udemy
January 11, 2030 - February 15, 2026
SEO Certification – Edraak
January 11, 2030 - February 15, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education

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