Digital Marketing Specialist (Freelance/Remote) at Self-Employed / Freelance

Delivered fully optimized websites for multiple clients, improving on-page SEO health scores and enhancing site speed, user experience, and discovery using WordPress and GoDaddy. Improved organic visibility, keyword rankings, and engagement across social and email channels while boosting lead generation and overall ROI. Leveraged GA4, Looker Studio, Google Ads, and Ahrefs/SEMrush to scale high-performing campaigns, lift CTR and quality scores, reduce CPC, and optimize both paid and organic performance through data-driven insights.

Freelance Marketing Consultant at Self-Employed / Various Clients

Delivered SEO, content, and PPC results for small businesses, boosting traffic and engagement. Maintained career readiness with updated certifications in Google Ads, GA4, HubSpot Email Marketing, Digital Marketing Science, and AI for Marketers.

Oracle Techno-Functional Consultant at Various Leading Organizations (AA A, Deloitte, State Governments, Owens & Minor, EchoStar, McCarthy)

Built and optimized PL/SQL applications, APIs, and RICEFW components, designing scalable data models and architectures to drive end-to-end AIM methodology across the SDLC, ensuring high performance and reliability. Delivered production support, performance tuning, and issue resolution for mission-critical systems used by thousands of employees.

Digital Marketing Consultant at Freelance / Remote

Enhanced email-driven revenue from 6% to 28% for a DTC brand through lifecycle segmentation, automated nurture flows, and AI-powered personalization; improved repeat purchase rate and lifetime value through CRM optimization and behavioral targeting; reduced CAC by 20-25% by integrating SEO authority with paid campaign efficiency; grew organic traffic by 60-140% across multiple client accounts via technical SEO audits, topic cluster architecture, and AI-assisted content strategies; boosted conversion rates from 14% to 29% through behavior-based lead scoring and lifecycle nurture sequences; improved Google Ads performance by lowering CPC by up to 18% and increasing CTR through audience segmentation and continuous A/B testing; built and optimized WordPress websites with improved Core Web Vitals, resulting in 25-40% improvements in page load speed and measurable uplift in conversions.

Founder & Digital Marketing Lead at Ethnic Home Decor & Apparel Accessories (Online Store)

Launched and scaled an online store for ethnic home décor and apparel accessories, driving traffic, engagement, and conversions through strategic product sourcing, SEO (Yoast), Google Ads, Mailchimp, and social media; achieved first-page rankings within 3 months and increased sales.