Improving Official Store Registration into a Guided Seller Activation Journey

Context
Official Store is an important program that helps sellers build stronger trust and credibility on Tokopedia. However, the previous registration experience was mostly informational. Sellers could see the benefits, registration status, and application steps, but the page did not strongly guide them on what to do next.

The journey included three main steps: Administrative Data, Partnership Agreement, and Deposit Payment. Although the progress was already shown visually, the experience still felt passive. Sellers could understand their current status, but the page did not clearly connect each status with the next required action.