Available to hire
Hi, I’m Seriff Salaudeen. I’m a results-driven Business Analyst with over 5 years of experience spanning financial services, e-commerce, and IT operations. I thrive on driving digital transformation, enabling data-driven decision-making, and optimizing processes to boost efficiency, service delivery, and profitability. I’m adept at stakeholder collaboration, requirements gathering, workflow redesign, and delivering projects within cross-functional teams.
I’m proficient in Power BI, SQL, Excel, Jira, and Confluence, with hands-on experience in CRM systems, performance analytics, and governance in regulated environments. I’m currently pursuing the CBAP certification, with a strong focus on continuous improvement, business value creation, and cross-border collaboration.
Skills
Language
English
Fluent
Work Experience
Business Insight Analyst at stswears.com
September 1, 2024 - PresentDesigned operational workflows in Visio, improving fulfillment time and reducing order delays by 18%. Conducted UAT and user testing on a Shopify integration, ensuring functionality aligned with business needs. Implemented GDPR-compliant customer data handling processes and introduced basic data governance. Gathered and analysed requirements for customer loyalty programmes, including points collection, redemption, and promotional campaigns in Retail/FMCG environments. Integrated loyalty platforms via APIs with e-commerce, POS, and mobile applications to support omnichannel journeys. Translated loyalty strategies into technical specifications for product and marketing teams, and analyzed loyalty data (SQL, Cosmos DB, Power BI) to identify customer behavior patterns and improve campaign targeting. Supported delivery of microservice-based loyalty solutions within Agile sprint teams and ensured GDPR/data governance compliance.
Business Analyst at Teleperformance
June 1, 2023 - August 31, 2024Analyzed customer interaction data using Excel and Power BI to drive service process improvements, contributing to a 15% increase in first-call resolution rates. Supported loan lifecycle management and commercial lending operations using Loan IQ; participated in loan system migration, assisting data validation and transition from legacy systems. Worked cross-functionally to streamline workflows, reducing average handling time by 25%. Developed and presented performance dashboards to support data-driven decisions, created process maps and wireframes to visualize service workflows, and performed root cause analysis on claimant service issues, improving resolution turnaround by 30% and achieving a 98% customer satisfaction rate. Documented functional requirements, user stories, and acceptance criteria for internal system enhancements, and supported reporting automation and data standardisation across DWP contract teams.
Business Analyst at Nationwide Building Society
January 1, 2023 - May 31, 2023Led financial needs analysis and presented tailored product solutions to over 150 customers monthly, resulting in a 12% increase in product adoption. Used customer and transaction data to support risk assessments, improving loan approval rates by 15%. Collaborated with finance and compliance teams to align product offerings with regulatory expectations. Contributed to data-backed decisions in treasury and FX-related services through insights on currency-linked savings, and designed performance tracking reports for personal banking operations to aid forecasting and planning. Contributed to financial due diligence on personal banking clients, assessing risk and ensuring regulatory alignment.
Business Development, Sales & Project Manager at Satusol Company
September 1, 2016 - August 31, 2022Managed 5+ concurrent projects, ensuring timely delivery within scope and budget. Introduced process automation and team training that improved operational efficiency by 20%. Developed and maintained performance metrics to guide business decisions and identify growth opportunities. Reviewed financial performance and project budgets, identifying cost-saving opportunities and ensuring invoicing accuracy for multiple client accounts. Scaled business operations from startup to $40,000+ in annual revenue by implementing innovative sales strategies and digital marketing campaigns; launched over 10 targeted marketing campaigns, increasing social media engagement and customer acquisition.
Customer Success Manager at First Bank
March 1, 2014 - November 30, 2016Drove a 25% increase in revenue through cross-selling and up-selling financial products within the existing customer base. Led customer behavior analysis initiatives that informed product development and personalized banking experiences. Improved client onboarding by redesigning the account opening process, reducing processing time by 40%. Identified fraud patterns through transaction monitoring, contributing to a 15% reduction in error rates. Handled high-volume customer inquiries with a 95% first-contact resolution rate.
Note Checker at First Bank
February 1, 2011 - January 31, 2014Processed over $5M in high-volume cash transactions and bulk deposits with 100% accuracy. Conducted reconciliation and compliance checks to detect and correct discrepancies, reducing errors by 15%. Ensured strict adherence to treasury controls and financial policies, supporting audit readiness and financial integrity.
Education
Post-Graduate Certificate in Business Analysis at Fanshawe College, Lawrence Kinlin School of Business
September 1, 2024 - April 30, 2025Bachelor of Science in Accounting at Al-Hikmah University
February 1, 2017 - August 31, 2019Higher National Diploma in Accountancy at Osun State Polytechnic
June 1, 2010 - July 31, 2013Qualifications
Certified Business Analysis Professional (CBAP)
January 11, 2030 - March 6, 2026SCRUM Certification
January 11, 2030 - March 6, 2026Industry Experience
Financial Services, Software & Internet, Retail, Professional Services, Telecommunications
Skills
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