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I am an organised and versatile professional with over 25 years of experience spanning marketing, social media management, administration, sales, accounting, and insurance. I excel at blending creativity with structure to deliver strategies and efficient operations that support business growth. In freelance roles I have built and managed social media for multiple brands, produced engaging content, and partnered with dealers and brand partners on cross-promotions. I pride myself on reliability, attention to detail, and a proactive approach to helping teams thrive and achieve their goals.…I am an organised and versatile professional with over 25 years of experience spanning marketing, social media management, administration, sales, accounting, and insurance. I excel at blending creativity with structure to deliver strategies and efficient operations that support business growth. In freelance roles I have built and managed social media for multiple brands, produced engaging content, and partnered with dealers and brand partners on cross-promotions. I pride myself on reliability, attention to detail, and a proactive approach to helping teams thrive and achieve their goals.

Sally Kelly

Social Media Manager, Content Creator, Content Designer, +1

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I am an organised and versatile professional with over 25 years of experience spanning marketing, social media management, administration, sales, accounting, and insurance. I excel at blending creativity with structure to deliver strategies and efficient operations that support business growth. In freelance roles I have built and managed social media for multiple brands, produced engaging content, and partnered with dealers and brand partners on cross-promotions. I pride myself on reliability, attention to detail, and a proactive approach to helping teams thrive and achieve their goals.…I am an organised and versatile professional with over 25 years of experience spanning marketing, social media management, administration, sales, accounting, and insurance. I excel at blending creativity with structure to deliver strategies and efficient operations that support business growth. In freelance roles I have built and managed social media for multiple brands, produced engaging content, and partnered with dealers and brand partners on cross-promotions. I pride myself on reliability, attention to detail, and a proactive approach to helping teams thrive and achieve their goals.

Available to hire

I am an organised and versatile professional with over 25 years of experience spanning marketing, social media management, administration, sales, accounting, and insurance. I excel at blending creativity with structure to deliver strategies and efficient operations that support business growth.

In freelance roles I have built and managed social media for multiple brands, produced engaging content, and partnered with dealers and brand partners on cross-promotions. I pride myself on reliability, attention to detail, and a proactive approach to helping teams thrive and achieve their goals.

Skills

Copywriting

Branding

Experience Level

Copywriting

Expert

Branding

Expert

Work Experience

Insurance Underwriter at Royal & SunAlliance

January 1, 2000 - December 31, 2004

Assessed and underwrote a range of insurance policies, maintaining strong relationships with brokers and customers. Underwrote personal, commercial, motor trade, and fleet risks within authority levels. Handled quotes, renewals, and new business inquiries. Trained new staff members in underwriting procedures and systems.

International Sales Executive at Duke Marketing Ltd

January 1, 2004 - December 31, 2006

Negotiated and secured international licensing agreements for media content. Managed client relationships across Europe, Asia, and North America. Coordinated distribution logistics and marketing materials for licensees. Represented the company at international media and trade events.

Accounts & Administration Manager at M15 Corporate Services Pty Ltd

January 1, 2006 - December 31, 2008

Oversaw accounting and administrative operations for multiple companies across childcare, education, superannuation, and recruitment sectors. Supervised Accounts Payable and Receivable teams; mentored staff and allocated workloads. Processed payroll for 120+ employees, including ETPs and PAYG summaries. Prepared monthly management accounts, tax returns, and statutory reports (IAS, BAS). Maintained fixed asset registers and calculated monthly depreciation.

Accountant at Abacus dx

January 1, 2009 - December 31, 2016

Handled full-cycle accounting functions for a group of companies within a leading distributor of medical diagnostic and life science products. Reconciled general ledgers, inter-company loans, bank accounts, and petty cash. Managed client contracts, billing schedules, and debtor accounts. Administered monthly payroll, end-of-year reconciliations, PAYG summaries, and termination payments. Prepared monthly balance sheet reconciliations and reviewed financial performance to identify risks and opportunities.

Freelance Social Media Manager at Self-Employed

March 1, 2017 - September 1, 2025

Managed end-to-end social media activity for up to 16 businesses across multiple platforms, primarily within the outdoor industry. Established and grew several accounts from scratch, achieving increases in engagement, reach, and audience size. Created visual and written content for Facebook and Instagram to drive brand visibility and engagement. Monitored mentions, comments, messages, and competitor activity to inform social strategies. Engaged with followers to strengthen community relationships and brand loyalty. Leveraged analytics to schedule posts for optimal performance and growth. Collaborated with dealers and brand partners to coordinate cross-promotional campaigns.