I am a strategy and market development professional with experience in mobility, international business development, and market intelligence across Europe and the Middle East. I am skilled in market analysis, competitive benchmarking, regulatory assessment, partnerships, and strategic project coordination, and I am passionate about turning insights into measurable growth opportunities. I thrive in cross-functional environments, collaborating with international teams to identify market opportunities, support strategy initiatives, and contribute to sustainable business expansion.

Sally Smouneh

I am a strategy and market development professional with experience in mobility, international business development, and market intelligence across Europe and the Middle East. I am skilled in market analysis, competitive benchmarking, regulatory assessment, partnerships, and strategic project coordination, and I am passionate about turning insights into measurable growth opportunities. I thrive in cross-functional environments, collaborating with international teams to identify market opportunities, support strategy initiatives, and contribute to sustainable business expansion.

Available to hire

I am a strategy and market development professional with experience in mobility, international business development, and market intelligence across Europe and the Middle East. I am skilled in market analysis, competitive benchmarking, regulatory assessment, partnerships, and strategic project coordination, and I am passionate about turning insights into measurable growth opportunities.

I thrive in cross-functional environments, collaborating with international teams to identify market opportunities, support strategy initiatives, and contribute to sustainable business expansion.

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Language

English
Fluent
French
Fluent
Arabic
Fluent

Work Experience

Mobility Strategy Analyst at Egis
November 1, 2022 - Present
Led market studies in mobility domains (tolling, HGV, on-street parking) using regulatory analysis, benchmarking, and trend monitoring. Supported mobility strategy initiatives and contributed to the development of an on-street parking and urban asset management solution. Defined and monitored tolling KPIs, performed monthly analysis, and identified performance anomalies. Led RFI processes for partner selection, including sourcing, NDA management, and stakeholder coordination. Coordinated a company-wide mobility event (200+ participants) with international teams and content planning. Participated in strategic group discussions with senior management on transformation topics (retention, digital strategy).
Business Development Intern at MBACity
May 1, 2022 - November 1, 2022
Conducted market and competitor analyses to identify business opportunities and support commercial development activities. Evaluated potential partners and clients based on market positioning and strategic fit. Structured and maintained a prospect database and updated CRM tools to improve commercial tracking.
Business Development Executive at Monty Mobile
December 1, 2019 - August 1, 2021
Benchmarked telecom operators in the Middle East and Central Asia to support business development and positioning. Developed business cases and commercial proposals tailored to client needs and regional market requirements. Participated in client acquisition activities and presented services and solutions to prospects and partners. Maintained client relationships and supported account management activities across international markets. Updated CRM systems and monitored commercial activities to support pipeline tracking and reporting.
Tendering Engineer at Spectrum Engineering Consultants
September 1, 2018 - August 1, 2019
Reviewed RFPs and identified key regulatory requirements and evaluation criteria for proposal submissions. Collected and structured company documentation in compliance with public tender requirements. Supported cost analysis and project scheduling activities for infrastructure-related projects.
Maintenance Coordinator at Ecolife Property Maintenance and Management
September 1, 2017 - February 1, 2018
Coordinated maintenance operations and managed supplier relationships. Monitored inventory and supported procurement of materials and services.
Account Manager at Monty Mobile
January 1, 2017 - September 1, 2017
Managed client relationships and supported commercial account performance. Contributed to revenue growth through proposals and client coordination.

Education

MSc in International Business Development at Ecole Supérieure du Commerce Extérieur (ESCE)
January 1, 2021 - January 1, 2022
Bachelor of Engineering in Civil Engineering at American University of Beirut
January 1, 2011 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Telecommunications, Transportation & Logistics, Professional Services, Software & Internet, Media & Entertainment