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I'm Sally Tsang, a results-driven marketing professional with 10+ years of experience spanning digital agencies, insurance, biotech, fintech, media, and e-commerce in Hong Kong. My career blends creative storytelling with rigorous analytics to drive growth and engagement. I excel at cross-functional collaboration, data-driven decision making, and delivering impactful marketing campaigns from concept through to execution. I'm eager to apply these capabilities to digital marketing, and content marketing.…I'm Sally Tsang, a results-driven marketing professional with 10+ years of experience spanning digital agencies, insurance, biotech, fintech, media, and e-commerce in Hong Kong. My career blends creative storytelling with rigorous analytics to drive growth and engagement. I excel at cross-functional collaboration, data-driven decision making, and delivering impactful marketing campaigns from concept through to execution. I'm eager to apply these capabilities to digital marketing, and content marketing.

Sally Tsang

Digital Marketer, Growth Marketer, Influencer Marketing Manager, +3

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I'm Sally Tsang, a results-driven marketing professional with 10+ years of experience spanning digital agencies, insurance, biotech, fintech, media, and e-commerce in Hong Kong. My career blends creative storytelling with rigorous analytics to drive growth and engagement. I excel at cross-functional collaboration, data-driven decision making, and delivering impactful marketing campaigns from concept through to execution. I'm eager to apply these capabilities to digital marketing, and content marketing.…I'm Sally Tsang, a results-driven marketing professional with 10+ years of experience spanning digital agencies, insurance, biotech, fintech, media, and e-commerce in Hong Kong. My career blends creative storytelling with rigorous analytics to drive growth and engagement. I excel at cross-functional collaboration, data-driven decision making, and delivering impactful marketing campaigns from concept through to execution. I'm eager to apply these capabilities to digital marketing, and content marketing.

Available to hire

I’m Sally Tsang, a results-driven marketing professional with 10+ years of experience spanning digital agencies, insurance, biotech, fintech, media, and e-commerce in Hong Kong.

My career blends creative storytelling with rigorous analytics to drive growth and engagement. I excel at cross-functional collaboration, data-driven decision making, and delivering impactful marketing campaigns from concept through to execution. I’m eager to apply these capabilities to digital marketing, and content marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Consultant, Customer Digital Business Development, Digital and Design Experience at AIA International Limited

November 1, 2023 - August 1, 2025

Led go-to-market strategy for the award-winning AIA+ mobile app launch, executing multi-channel marketing promotions across Meta, Google, eDM, website, and agents; managed media planning and communications including promotional videos, website content, eDMs, social assets, and user guides. Directed ~10 digital engagement campaigns from ideation through technical project management and marketing promotions. Coordinated app journey improvements with cross-functional teams (business units, UI/UX, IT, QA). Produced senior management performance reports and presentations. Achievements include boosting app adoption by 11% and MAU by 16% YoY, and contributing to 9 InsurTech and mobile app awards.

Marketing Manager at Take2 Health Limited

September 1, 2020 - August 1, 2023

Led product launch communications with optimized media strategies, targeted audience segmentation, and integrated campaigns. Directed go-to-market and ATL/BTL activities including thematic videos, radio, digital assets, social, SEM, YouTube, eDM, and OOH to maximize reach and engagement. Collaborated with IT, CS, and Sales on a website/e-commerce revamp and led A&P budget optimization using Google Analytics 4 and platform data. Mentored junior colleagues to meet department goals. Achievements include a +200% ROAS uplift on the revamped e-commerce site and the GO. LIVE AGAIN campaign that was a YouTube Works Awards 2022 finalist.

Senior Digital Marketing Executive at HK01 Company Limited (Business Unit: Crabtree & Evelyn)

December 1, 2018 - September 1, 2020

Managed advertising operations including Google Ads, Facebook Ads, eDM, and KOL campaigns with ongoing performance reporting and optimizations. Developed overall brand communication strategy and promotional campaigns, implementing media planning and buying with content calendars. Implemented email marketing automation (Mailchimp) to streamline processes and personalize customer interactions. Achievements include a global rebranding initiative resulting in a 66% sales increase and a 76% rise in new member acquisitions.

Senior Account Specialist at CruiSo Digital Solutions Limited (CMRS Group)

April 1, 2016 - February 28, 2018

Delivered strategic digital marketing and account servicing for premium clients (e.g., Abbott, TUMI, Jo Malone, Aveda; telecom brands CSL, The Club, Club SIM). Translated client goals into actionable strategies and briefs for creative teams; managed multi-channel campaigns with media planning and social content calendars. Analyzed campaign data daily to boost performance and produced regular client reports. Achievements include acquiring 2M+ app users via ASO, recruiting 300+ product trial participants, and engaging 2,000+ users for new product rollout.

Senior Account Specialist at CruiSo Digital Solutions Limited (CMRS Group)

March 1, 2018 - August 31, 2018

Continued strategic digital marketing support for premium clients with a focus on growth and engagement through multi-channel campaigns, creative briefs, and data-driven optimization.

Management Trainee at S.F. Express (Hong Kong) Limited

July 1, 2015 - March 1, 2016

Rotated across Marketing, Operations, and HR; developed promotional campaigns and social media content.