Hi, I’m Salma Lathifah, a graphic designer and illustrator based in Bekasi, Indonesia. I design visual content for online and offline events, packaging, and merch, leading projects from concept through execution and coordinating with clients to ensure the brand identity shines across all touchpoints. I run studiobysa, a creative business that markets illustration products and merch to international markets and collaborate with partners to bring bold visuals to life. I also focus on digital marketing, social media management, content creation, and copywriting to support cohesive branding and promo campaigns. I love building strong client relationships, managing operations, and continuously refining design workflows to deliver high-quality results that resonate with audiences worldwide.

Salma Lathifah

Hi, I’m Salma Lathifah, a graphic designer and illustrator based in Bekasi, Indonesia. I design visual content for online and offline events, packaging, and merch, leading projects from concept through execution and coordinating with clients to ensure the brand identity shines across all touchpoints. I run studiobysa, a creative business that markets illustration products and merch to international markets and collaborate with partners to bring bold visuals to life. I also focus on digital marketing, social media management, content creation, and copywriting to support cohesive branding and promo campaigns. I love building strong client relationships, managing operations, and continuously refining design workflows to deliver high-quality results that resonate with audiences worldwide.

Available to hire

Hi, I’m Salma Lathifah, a graphic designer and illustrator based in Bekasi, Indonesia. I design visual content for online and offline events, packaging, and merch, leading projects from concept through execution and coordinating with clients to ensure the brand identity shines across all touchpoints. I run studiobysa, a creative business that markets illustration products and merch to international markets and collaborate with partners to bring bold visuals to life.

I also focus on digital marketing, social media management, content creation, and copywriting to support cohesive branding and promo campaigns. I love building strong client relationships, managing operations, and continuously refining design workflows to deliver high-quality results that resonate with audiences worldwide.

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Language

English
Advanced
Korean
Intermediate

Work Experience

Owner & Merchandiser at Project Bysa
January 1, 2023 - Present
Establish and manage a creative business that markets illustration products and merchandises; monitor and implement business operations, digital marketing strategies, financial management, and product quality control. Penetrated international markets with sales to Japan, the Philippines, and Malaysia. Manage customer communications and collaboration with creative and production partners.
Head of Creative Team at INA Fanbase
January 1, 2023 - December 31, 2024
Leading the design team and producing promotional content; successful online and offline event campaigns (café projects).
Head of Merchand ise Division at Girl Boss Indonesia
January 1, 2022 - December 31, 2023
Managed merchandise research, production, and evaluation. Named 'Best Staff' for two consecutive months.
Collaborator Artist at Somo Market
January 1, 2025 - Present
Contributing visuals for photo booth purposes at the SOMO Market event; create visuals that support brand messaging.
Graphic Designer / Studio Founder at Studio bysa
January 1, 2024 - Present
Designing visual content for online and offline events and merch; leading projects from concept through execution; coordinating with clients to ensure brand identity.
Head of Merchandize Division at Girl Boss Indonesia
January 1, 2022 - January 1, 2023
Managed merchandise research, production, and evaluation; led merchandising operations; recognized as Best Staff for two consecutive months.
Creative Project Contributor at OMO Market
January 1, 2025 - Present
Contributed visuals for photo booth props and promotional materials for OM O Market events.

Education

Bachelor of Business Administration at Darunnajah University
January 1, 2021 - January 1, 2025
Bachelor of Business Administration at Darunnajah University
January 1, 2021 - January 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Software & Internet