Available to hire
I’m Salman Ejaz, results-driven Performance Marketing & Google Ads Specialist with a Doctor of Pharmacy (Pharm.D.) background and proven expertise in Google Ads (Search, Display, Video, Shopping, YouTube and Performance Max Campaigns), Google Analytics 4, Google Tag Manager, and Looker Studio for data visualization and performance reporting.
Skilled at managing full-funnel paid campaigns that increase ROAS, reduce CPA, and improve CTR through data-driven strategy, A/B testing, AI-powered Smart Bidding, and precise audience targeting. My pharmaceutical background strengthens my understanding of healthcare communication, patient engagement, and medical marketing ethics, enabling compliant, effective strategies for healthcare and life sciences clients. I combine pharmacist precision with marketing insight to help healthcare, pharmaceutical, and e-commerce brands reach the right audience and grow sustainably.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Urdu
Fluent
English
Advanced
German
Beginner
Work Experience
Freelance Performance Marketing Specialist (Google Ads) at Self-Employed
May 5, 2025 - November 1, 2025Managed Google Ads campaigns across Search, Display, YouTube, Shopping, Apps, and Performance Max. Conducted keyword research, competitor analysis, and audience segmentation to improve targeting precision. Wrote and tested ad copy and creatives following Google Ads best practices. Implemented and managed conversion tracking using GA4 and GTM. Applied Smart Bidding strategies (tCPA, tROAS, Max Conversions) and monitored ROAS/CPA performance. Collaborated with clients from diverse industries (brand awareness, healthcare, e-commerce) to align campaigns with business goals. Created Looker Studio dashboards for automated performance reporting. Achievements include up to 5.67x ROAS for e-commerce, 579 high-value conversions with 23% CPA reduction, 4.3x ROAS for lead generation, and an average ROAS improvement of ~23% through AI-powered bidding and A/B testing.
Pharmacist at DESIGNSO
September 9, 2024 - September 9, 2024Virtually reviewing medications and evaluating patients. Provided individualized drug therapy management, illness education, and patient counseling. Created and executed patient-centered care programs. Maintained precise patient records and recorded interventions.
Trainee Pharmacist at Abbasi Shaheed Hospital
July 5, 2022 - July 5, 2022Dispensing and managing medications under supervision; learning about drug interactions and contraindications; assisting in dose calculations and medication labeling; observing patient counseling sessions; participating in inventory and pharmacy operations.
Freelance Google Ads Specialist at PillCare
August 31, 2025 - August 31, 2025Objective: Generate qualified sign-ups/leads for PillCare’s healthcare service through Google Ads. Channels: Search & Performance Max campaigns targeting UK healthcare audiences. Budget: £500/month × 3 months = £1,500 total. Key Achievements: 4.3x ROAS with 30% lower CPA, 135 qualified sign-ups, £6,450 in revenue.
Freelance Google Ads Specialist at LH-cosmetics
July 13, 2025 - November 1, 2025Drive profitable revenue growth for LH Cosmetics' e-commerce store in Sweden. Channels: Search & Performance Max campaigns targeting beauty enthusiasts in Sweden. Budget: 49,345 SEK total ad spend. Achievements: 5.67x ROAS, CPA reduced to 95.38 SEK, CTR increased to 5.03%, CVR improved to 7.77%. Generated 579 high-value conversions and drove 280,010 SEK in revenue.
Freelance Performance Marketing Specialist (Google Ads) at Self-Employed
May 5, 2025 - November 13, 2025Managed Google Ads campaigns across Search, Display, YouTube, Shopping, Apps, and Performance Max; conducted keyword research, competitor analysis, and audience segmentation; wrote and tested ad copy and creatives; implemented GA4 and GTM for conversion tracking; applied Smart Bidding strategies; collaborated with clients to align campaigns with business goals; created Looker Studio dashboards for automated performance reporting.
Freelance Performance Marketing Specialist (Google Ads) at Self-Employed
May 5, 2025 - November 15, 2025Managed Google Ads campaigns across Search, Display, YouTube, Shopping, Apps, and Performance Max; conducted keyword research, competitor analysis, and audience segmentation to improve targeting precision; wrote and tested ad copy and creatives, following Google Ads best practices and creative strategy guidelines; implemented and managed conversion tracking using GA4 and GTM; applied Smart Bidding strategies (tCPA, tROAS, Max Conversions) and monitored ROAS/CPA performance; collaborated with clients from diverse industries, including healthcare, e-commerce, and brand awareness; created Looker Studio dashboards for automated performance reporting. Achievements: up to 5.67x ROAS for e-commerce; 579 high-value conversions; CPA reductions of ~23%; 4.3x ROAS for lead generation; CTR improvements; overall ROAS uplift.
Trainee Pharmacist at Abbasi Shaheed Hospital
May 7, 2022 - May 7, 2022Dispensing and managing medications under supervision. Learning about drug interactions and contraindications. Assisting in dose calculations and medication labeling. Observing patient counseling sessions. Participating in inventory and pharmacy operations.
Education
Doctor of Pharmacy (Pharm.D.) at Nazeer Hussain University
January 22, 2018 - November 1, 2023Drug Development, Drug Discovery, and Drug Commercialization at University of California, San Diego
August 7, 2025 - November 1, 2025Intermediate (12th grade) at D.J. Sindh Government Science College
August 10, 2015 - July 20, 2017Matriculation (10th Grade) at Metropolitan Academy
January 2, 2013 - April 10, 2015Doctor of Pharmacy (Pharm.D.) at Nazeer Hussain University
January 22, 2018 - November 1, 2023Drug Development, Drug Discovery, and Drug Commercialization at University of California, San Diego
August 7, 2025 - November 13, 2025Doctor of Pharmacy (Pharm.D.) at Nazeer Hussain University
January 22, 2018 - November 1, 2023Drug Development Product Management at University of California, San Diego
July 8, 2025 - November 15, 2025Doctor of Pharmacy (Pharm.D.) at Nazeer Hussain University
January 22, 2018 - November 1, 2023Drug Development, Product Management at University of California, San Diego
August 7, 2025 - November 15, 2025Qualifications
Google Ads AI-Powered Performance Ads Certification
January 11, 2030 - November 1, 2025Google Ads Search Certification
January 11, 2030 - November 1, 2025Google Ads Display Certification
January 11, 2030 - November 1, 2025Google Ads Video Certification
January 11, 2030 - November 1, 2025Google Ads Apps Certification
January 11, 2030 - November 1, 2025Google Ads Measurement Certification
January 11, 2030 - November 1, 2025Google Ads Creative Certification
January 11, 2030 - November 1, 2025Google Ads AI-Powered Performance Ads Certification
January 11, 2030 - November 13, 2025Google Ads Search Certification
January 11, 2030 - November 13, 2025Google Ads Display Certification
January 11, 2030 - November 13, 2025Google Ads Video Certification
January 11, 2030 - November 13, 2025Google Ads Apps Certification
January 11, 2030 - November 13, 2025Google Ads Measurement Certification
January 11, 2030 - November 13, 2025Google Ads Creative Certification
January 11, 2030 - November 13, 2025Google Ads AI-Powered Performance Ads Certification
January 11, 2030 - November 15, 2025Google Ads Search Certification
January 11, 2030 - November 15, 2025Google Ads Display Certification
January 11, 2030 - November 15, 2025Google Ads Video Certification
January 11, 2030 - November 15, 2025Google Ads Apps Certification
January 11, 2030 - November 15, 2025Google Ads Measurement Certification
January 11, 2030 - November 15, 2025Google Ads Creative Certification
January 11, 2030 - November 15, 2025Google Ads AI-Powered Performance Ads Certification
January 11, 2030 - November 15, 2025Google Ads Search Certification
January 11, 2030 - November 15, 2025Google Ads Display Certification
January 11, 2030 - November 15, 2025Google Ads Video Certification
January 11, 2030 - November 15, 2025Google Ads Apps Certification
January 11, 2030 - November 15, 2025Google Ads Measurement Certification
January 11, 2030 - November 15, 2025Google Ads Creative Certification
January 11, 2030 - November 15, 2025Industry Experience
Healthcare, Life Sciences, Professional Services, Software & Internet, Media & Entertainment, Retail
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