Shawn Altorio

Designed and produced motion graphics for advertising and promotional videos targeting digital platforms such as websites, email, social media, and in-store displays. Created animated logos, intros, and lower-thirds to enhance viewer engagement and video quality. Collaborated with photographers and copywriters to ensure visual messaging aligned with brand identity. Developed reusable templates and motion assets to standardize video content and improve workflow efficiency. Managed content calendar for digital displays in over 25 locations across Canada to maximize effective communication.

Established an in-house video production department, streamlining creation processes and managing projects from concept through post-production. Performed multiple roles including script writing, set design, lighting, videography, audio recording, editing, and exporting. Produced over 200 product advertisements, instructional videos, and staff training materials for both internal and external audiences. Developed a video asset management and revision tracking system to enhance reuse and archival efficiency. Collaborated with creative and marketing teams to ensure video content met objectives. Analyzed YouTube performance via analytics and Excel reporting to inform future strategies.

Created packaging designs adhering to printing specifications and company brand standards. Illustrated detailed technical diagrams for product instructions, newsletters, and international patents. Generated multi-page layouts for print media including product instructions and promotional brochures in both English and French. Performed photo editing, retouching, and color correction to enhance marketing imagery. Collaborated with team members to incorporate feedback and revise designs accordingly.