Hi, I'm Shawn, a motivated and professional creative designer with over 20 years of experience, specializing in both static and motion graphics, video content production, and creative digital solutions. Working with clients to transform ideas through persuasive visual storytelling across multiple channels, including web, social media, and print. I bring a strong eye for detail and a strategic creative mindset to every project I take on, always aiming to deliver clear, engaging, and innovative designs that resonate with audiences. Whether working independently or collaboratively, I am passionate about delivering quality work that elevates brand presence and connects with viewers.

Shawn Altorio

Hi, I'm Shawn, a motivated and professional creative designer with over 20 years of experience, specializing in both static and motion graphics, video content production, and creative digital solutions. Working with clients to transform ideas through persuasive visual storytelling across multiple channels, including web, social media, and print. I bring a strong eye for detail and a strategic creative mindset to every project I take on, always aiming to deliver clear, engaging, and innovative designs that resonate with audiences. Whether working independently or collaboratively, I am passionate about delivering quality work that elevates brand presence and connects with viewers.

Available to hire

Hi, I’m Shawn, a motivated and professional creative designer with over 20 years of experience, specializing in both static and motion graphics, video content production, and creative digital solutions. Working with clients to transform ideas through persuasive visual storytelling across multiple channels, including web, social media, and print.

I bring a strong eye for detail and a strategic creative mindset to every project I take on, always aiming to deliver clear, engaging, and innovative designs that resonate with audiences. Whether working independently or collaboratively, I am passionate about delivering quality work that elevates brand presence and connects with viewers.

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Language

English
Fluent
French
Intermediate

Work Experience

Brand Designer and Communication Professional at Freelance
January 1, 2002 - June 23, 2024
Executed and monitored dynamic social media campaigns on platforms including Facebook, Instagram, and Twitter/X, successfully increasing audience engagement and brand awareness. Designed and managed WordPress websites using Elementor Pro and custom SQL integration to deliver responsive landing pages and user experiences that embody the brand identity. Developed bold logos and marketing collateral, maintaining cohesive visual identities that resonate with diverse audiences. Composed marketing copy and technical documentation that upheld brand consistency while simplifying complex ideas. Created custom graphics, invitations, and album artwork across various industries with adherence to typography and color theory. Programmed complex PDF forms with JavaScript and developed XML hierarchies to streamline workflows.
Video Editor / Motion Designer at Lee Valley Tools Ltd.
October 1, 2014 - March 31, 2020
Designed and produced motion graphics for advertising and promotional videos targeting digital platforms such as websites, email, social media, and in-store displays. Created animated logos, intros, and lower-thirds to enhance viewer engagement and video quality. Collaborated with photographers and copywriters to ensure visual messaging aligned with brand identity. Developed reusable templates and motion assets to standardize video content and improve workflow efficiency. Managed content calendar for digital displays in over 25 locations across Canada to maximize effective communication.
Video Producer at Lee Valley Tools Ltd.
January 1, 2011 - September 30, 2014
Established an in-house video production department, streamlining creation processes and managing projects from concept through post-production. Performed multiple roles including script writing, set design, lighting, videography, audio recording, editing, and exporting. Produced over 200 product advertisements, instructional videos, and staff training materials for both internal and external audiences. Developed a video asset management and revision tracking system to enhance reuse and archival efficiency. Collaborated with creative and marketing teams to ensure video content met objectives. Analyzed YouTube performance via analytics and Excel reporting to inform future strategies.
Graphic Designer at Lee Valley Tools Ltd.
January 1, 2003 - January 1, 2011
Created packaging designs adhering to printing specifications and company brand standards. Illustrated detailed technical diagrams for product instructions, newsletters, and international patents. Generated multi-page layouts for print media including product instructions and promotional brochures in both English and French. Performed photo editing, retouching, and color correction to enhance marketing imagery. Collaborated with team members to incorporate feedback and revise designs accordingly.
Warehouse Worker at Lee Valley Tools Ltd.
August 1, 2002 - December 31, 2002
Picked and packed retail orders ensuring accurate and timely delivery. Organized stock and performed inventory restocking duties.
Sales Associate at CompuSmart Ottawa
September 1, 1999 - April 30, 2002
Provided expert advice and customer support for computer equipment sales in person, over the phone, and via email. Assisted customers in making informed purchases and resolved technical inquiries.
Database Administrator at Nortel Networks
March 1, 1997 - August 31, 1999
Managed and maintained research databases ensuring data accuracy and accessibility. Automated data entry processes and designed user-friendly spreadsheets and forms to enhance colleague productivity.

Education

Television Broadcasting diploma at Algonquin College of Applied Arts and Technology
September 6, 1999 - June 22, 2001

Qualifications

Principles of Animation Certificate
March 21, 2023 - March 21, 2023

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Professional Services, Software & Internet