I am a Senior Video Editor/Promo Producer with extensive experience in production and broadcast media. I’m proficient in Adobe and Avid workflows, thrives in fast-paced environments, and stay calm under pressure while delivering high-quality content to tight deadlines. I also work across cross-platform teams to craft engaging promos and ensure brand consistency. Fluent in English and Arabic, I enjoy leading by example and continually updating my knowledge to align with evolving industry trends. My strengths include end-to-end production planning, live and studio presenting, scripting, licensing and rights management, and strong project management. I excel at coordinating multi-disciplinary teams, developing innovative campaigns, and producing compelling content for multiple platforms. I’m passionate about coaching colleagues, optimizing workflows, and delivering results that boost viewership and engagement.…

Sam Mhanna

I am a Senior Video Editor/Promo Producer with extensive experience in production and broadcast media. I’m proficient in Adobe and Avid workflows, thrives in fast-paced environments, and stay calm under pressure while delivering high-quality content to tight deadlines. I also work across cross-platform teams to craft engaging promos and ensure brand consistency. Fluent in English and Arabic, I enjoy leading by example and continually updating my knowledge to align with evolving industry trends. My strengths include end-to-end production planning, live and studio presenting, scripting, licensing and rights management, and strong project management. I excel at coordinating multi-disciplinary teams, developing innovative campaigns, and producing compelling content for multiple platforms. I’m passionate about coaching colleagues, optimizing workflows, and delivering results that boost viewership and engagement.…

Available to hire

I am a Senior Video Editor/Promo Producer with extensive experience in production and broadcast media. I’m proficient in Adobe and Avid workflows, thrives in fast-paced environments, and stay calm under pressure while delivering high-quality content to tight deadlines. I also work across cross-platform teams to craft engaging promos and ensure brand consistency. Fluent in English and Arabic, I enjoy leading by example and continually updating my knowledge to align with evolving industry trends.

My strengths include end-to-end production planning, live and studio presenting, scripting, licensing and rights management, and strong project management. I excel at coordinating multi-disciplinary teams, developing innovative campaigns, and producing compelling content for multiple platforms. I’m passionate about coaching colleagues, optimizing workflows, and delivering results that boost viewership and engagement.

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Skills

Experience Level

Language

English
Fluent
Arabic
Fluent

Work Experience

Promo Producer at Talk/talkSPORT/Virgin Radio
April 1, 2024 - Present
Developed and led innovative promotional campaigns for TALK’s shows, driving a boost in viewership and a rise in social media engagement. Partnered with cross-platform teams to craft engaging scripts and storyboards for TV promos, ensuring brand consistency and a unified tone of voice. Produced and edited impactful promotional content using industry-standard tools, contributing to increased online click-through rates. Managed multiple design and video projects, effectively prioritizing on tight deadlines to deliver high-quality assets.
Senior Media Manager at Talk TV
March 31, 2024 - July 20, 2025
Managed and trained a team of ingest operators across multiple sites. Designed workflows, updated guides, and worked with engineers to configure systems. Responsible for daily media management, handling file and live requests from all departments and archiving files. Kept up with technological changes and performed system testing to ensure optimal software use. Identified and rectified system errors, providing both short and long-term solutions. Worked extensively with MAM and Avid systems.
Senior Video Editor at Alaraby TV, London
March 31, 2022 - July 20, 2025
Held responsibility for editing daily news packages, assisted News Producers with promotional ideas, compiled highlight reels for business and sports shows, and oversaw online long form political programmes.
Promo Producer at CNBC International (NBCUniversal)
June 30, 2020 - July 20, 2025
Generated creative, innovative, and effective on-air promotions for various channels. Developed original content for generic and episodic programme promos, managed campaigns, and promos. Continuously monitored and promoted pre and post-production audio and graphic sessions. Ensured all promos adhered to in-house and brand messages. Supported brand awareness by assisting marketing across promotions, sponsorships, and presentations.
Senior Video Editor/Supervisor at LIVE HD (Abu Dhabi Media)
April 30, 2017 - July 20, 2025
Worked with clients including English Premier League, WWE Wrestling, Formula 1, UAE horse racing, GCC League, Borussia Dortmund Magazine, and UFC. Provided expert support to News Producers for channel promos. Produced interviews, fast-moving sporting events, stage productions, and big-budget studio/location events. Led five edit suites overseeing all aspects of post-production and live broadcast services including music selection, picture editing, colour grading, and soundtrack design.
Freelance Video Editor/Trainer at twofour54 Abu Dhabi Media
December 31, 2012 - July 20, 2025
Provided expertise to clients including Sky News Arabia, twofour54 tadreeb (creative lab), Abu Dhabi Media Festival, Abu Dhabi film commission, Laureas sports awards, Abu Dhabi education foundation, Image Nation films, and Abu Dhabi Motorsport Management (Yas Marina Formula 1 Circuit).
Creative Producer at Canvas Television Project (Dubai)
March 31, 2010 - July 20, 2025
Generated innovative and effective on-air promotions. Managed development of original ideas for generic and episodic promos. Drafted and organised campaigns and promos. Collaborated with senior producer on presentation ideas. Produced DVD presentations to launch new art channel in the Middle East.
Promo Producer at Talk / talkSPORT / Virgin Radio
April 1, 2024 - Present
Developed and led innovative promotional campaigns for TALK shows, driving a boost in viewership and a rise in social media engagement. Partnered with cross-platform teams to craft engaging scripts and storyboards for TV promos, ensuring brand consistency and a unified tone of voice. Produced and edited impactful promotional content using industry-standard tools, contributing to an increase in online click-through rates. Oversaw multiple design and video projects, effectively managing priorities on tight deadlines to deliver high-quality promotional assets.
Senior Media Manager at Talk TV
April 1, 2022 - March 31, 2024
Managing and training a team of ingest operators across multiple sites. Designing workflows, updating guides and working with engineers to configure this. Daily media management, taking file and live requests from all departments and archiving files. Keeping up with the change of pace and learning new technology. System testing and ensuring all software is used effectively. Identifying and rectifying system errors, providing short and long term solutions. Assessing daily handovers and evaluating the technical needs within the department. Working with a MAM based system and also using Avid systems regularly.
Senior Video Editor at Alaraby TV, London
May 1, 2020 - March 31, 2022
Hold responsibility for the editing of daily news packages; provide assistance to News Producers on ideas for channel promos; compile highlight reels for business and sports shows; oversee online long form political programmes.
Senior Video Editor / Supervisor at LIVE HD (Abu Dhabi Media)
January 1, 2012 - April 30, 2017
Worked with varied clients including English Premier League, WWE Wrestling, Formula 1, UAE horse racing, GCC League, Borussia Dortmund Magazine and UFC; provided expert support to News Producers to generate ideas for channel promos; produced events including interviews, fast-moving sporting events, stage productions, big-budget studio and location events; direct leadership of five edit suites in all aspects of post-production and live broadcasts services, film/video productions including music selection, picture editing, colour grading and soundtrack design.
Freelance Video Editor / Trainer at twofour54 Abu Dhabi Media
March 1, 2010 - December 1, 2012
Called upon to provide expertise for various clients including Sky News Arabia; twofour54 tadreeb (creative lab), Abu Dhabi Media Festival, Abu Dhabi film commission, Laureas sports awards, Abu Dhabi education foundation, Image Nation films (Sea Shadow), Abu Dhabi Motorsport Management (Yas Marina Formula 1 Circuit).
Creative Producer at Canvas Television Project (Dubai)
November 1, 2009 - March 1, 2010
Demonstrated excellent creative skills by generating innovative, effective on-air promotions; managed all tasks of developing original ideas for generic and episodic programme promos; produced, drafted and organised campaigns and promos; collaborated with senior producer on ideas for presentation; produced DVD presentations to launch new art channel in Middle East.
Freelance Video Editor at Discovery / IMG Studios / Toni & Guy
August 1, 2007 - November 1, 2009
Freelance editor for multiple clients across television and digital platforms.
Video Editor at The Investor (Reality Show) - MBC, Dubai
December 1, 2005 - July 1, 2007
Video editing for reality show; contributed to post-production workflows and broadcast-ready promos.
Channel Designer / Adobe Trainer at Egyptian Arab Media, Cairo
April 1, 2005 - October 1, 2005
Channel design and Adobe training duties.

Education

BTEC National Diploma at Richmond Upon Thames College, London
September 1, 1995 - July 31, 1997
BTEC National Diploma in Business & Finance at Richmond Upon Thames College, London
September 1, 1995 - July 1, 1997

Qualifications

BTEC National Diploma in Business & Finance
September 1, 1995 - July 1, 1997

Industry Experience

Media & Entertainment, Professional Services, Telecommunications

Skills

Experience Level