Sam is a growth advisor, impact strategist, dot connector, and the founder of The #Impactivists A social scientist trapped in a marketer’s body, Sam has spent the last 15+ years building brands & communities through strategic marketing that highlights authenticity & human connection, emphasizing the importance of relationship-building and community. As a neurodiverse female, Sam is passionate about empowering women & differently-abled individuals and encourages everyone -- regardless of identity-- to embrace their most true selves and support one another in their professional & life journeys. When she’s not working, Sam enjoys thrifting shiny objects, collecting memes, grounding herself in nature in whatever ways she can, & spending time with her spousal (Keith) and her furry (Johnny) soulmates.

Samantha Dietz

Sam is a growth advisor, impact strategist, dot connector, and the founder of The #Impactivists A social scientist trapped in a marketer’s body, Sam has spent the last 15+ years building brands & communities through strategic marketing that highlights authenticity & human connection, emphasizing the importance of relationship-building and community. As a neurodiverse female, Sam is passionate about empowering women & differently-abled individuals and encourages everyone -- regardless of identity-- to embrace their most true selves and support one another in their professional & life journeys. When she’s not working, Sam enjoys thrifting shiny objects, collecting memes, grounding herself in nature in whatever ways she can, & spending time with her spousal (Keith) and her furry (Johnny) soulmates.

Available to hire

Sam is a growth advisor, impact strategist, dot connector, and the founder of The #Impactivists

A social scientist trapped in a marketer’s body, Sam has spent the last 15+ years building brands & communities through strategic marketing that highlights authenticity & human connection, emphasizing the importance of relationship-building and community. As a neurodiverse female, Sam is passionate about empowering women & differently-abled individuals and encourages everyone – regardless of identity-- to embrace their most true selves and support one another in their professional & life journeys.

When she’s not working, Sam enjoys thrifting shiny objects, collecting memes, grounding herself in nature in whatever ways she can, & spending time with her spousal (Keith) and her furry (Johnny) soulmates.

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Experience Level

Language

English
Fluent

Work Experience

Founder & Chief Strategist at The #Impactivists
April 1, 2024 - Present
Develop client brand frameworks and strategic positioning; plan and execute scalable brand growth strategies; broker collaborative partner relationships; develop high-impact media buying and social content strategies; build community engagement programs and maximize the value of client growth initiatives, campaigns, and events.
Head of Innovation & Impact Marketing at Witchcraft Creative
September 1, 2023 - April 1, 2024
Developed and executed client-specific content strategies; led business and partner development; aligned big-picture planning and innovation strategy; designed systems of analysis and optimization; planned and scaled strategic amplification programs and media buying.
Director of Marketing at Firebelly Marketing
August 1, 2020 - November 1, 2023
Created client programs that drive brand and content innovation; developed and nurtured hundreds of client and partner relationships; led and empowered a 12+ person cross-functional team; collaborated on innovative business development; designed scalable growth strategies and informed growth decisions with data and creative problem solving.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Software & Internet