I am a growth-driven Business Undergraduate at Nanyang Technological University. Previously, I attained my Diploma in Business Studies, specialising in Marketing and Business Digitalisation at Ngee Ann Polytechnic. I have a diverse portfolio in digital strategy and community management and mainly focus on building high-engagement online presences for premium brands by bridging the gap between creative content and consistent, reliable community interaction.
My previous experience spans two digital marketing agencies Creative for More and Barepockets, where I managed multifaceted accounts for both global and local clients. I have successfully delivered results across a variety of sectors, including health, beauty, and cosmetics, where I curated strategic content for international brands. I have also handled financial services and consumer products, executing multi-channel content plans for local malls and lifestyle brands to ensure every digital touchpoint reflects excellence and brand consistency.
What makes me stand out is my proactive approach to learning and my meticulous attention to detail. I am an individual who naturally seeks out ways to improve workflows, evidenced by my certifications in automated workflow design and my ability to engineer centralised content libraries that reduce operational lead times. As a Certified Neuro-Linguistic Programming Practitioner, I bring a unique level of thoughtfulness to direct messages and community interactions, ensuring I decode audience sentiment to provide empathetic and high-quality responses. I am a proactive individual who prioritises clear communication and organised follow-ups to ensure a thriving, well-managed online community.
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