I am a growth-driven Business Undergraduate at Nanyang Technological University. Previously, I attained my Diploma in Business Studies, specialising in Marketing and Business Digitalisation at Ngee Ann Polytechnic. I have a diverse portfolio in digital strategy and community management and mainly focus on building high-engagement online presences for premium brands by bridging the gap between creative content and consistent, reliable community interaction. My previous experience spans two digital marketing agencies Creative for More and Barepockets, where I managed multifaceted accounts for both global and local clients. I have successfully delivered results across a variety of sectors, including health, beauty, and cosmetics, where I curated strategic content for international brands. I have also handled financial services and consumer products, executing multi-channel content plans for local malls and lifestyle brands to ensure every digital touchpoint reflects excellence and brand consistency. What makes me stand out is my proactive approach to learning and my meticulous attention to detail. I am an individual who naturally seeks out ways to improve workflows, evidenced by my certifications in automated workflow design and my ability to engineer centralised content libraries that reduce operational lead times. As a Certified Neuro-Linguistic Programming Practitioner, I bring a unique level of thoughtfulness to direct messages and community interactions, ensuring I decode audience sentiment to provide empathetic and high-quality responses. I am a proactive individual who prioritises clear communication and organised follow-ups to ensure a thriving, well-managed online community.

Samantha Khoo

I am a growth-driven Business Undergraduate at Nanyang Technological University. Previously, I attained my Diploma in Business Studies, specialising in Marketing and Business Digitalisation at Ngee Ann Polytechnic. I have a diverse portfolio in digital strategy and community management and mainly focus on building high-engagement online presences for premium brands by bridging the gap between creative content and consistent, reliable community interaction. My previous experience spans two digital marketing agencies Creative for More and Barepockets, where I managed multifaceted accounts for both global and local clients. I have successfully delivered results across a variety of sectors, including health, beauty, and cosmetics, where I curated strategic content for international brands. I have also handled financial services and consumer products, executing multi-channel content plans for local malls and lifestyle brands to ensure every digital touchpoint reflects excellence and brand consistency. What makes me stand out is my proactive approach to learning and my meticulous attention to detail. I am an individual who naturally seeks out ways to improve workflows, evidenced by my certifications in automated workflow design and my ability to engineer centralised content libraries that reduce operational lead times. As a Certified Neuro-Linguistic Programming Practitioner, I bring a unique level of thoughtfulness to direct messages and community interactions, ensuring I decode audience sentiment to provide empathetic and high-quality responses. I am a proactive individual who prioritises clear communication and organised follow-ups to ensure a thriving, well-managed online community.

Available to hire

I am a growth-driven Business Undergraduate at Nanyang Technological University. Previously, I attained my Diploma in Business Studies, specialising in Marketing and Business Digitalisation at Ngee Ann Polytechnic. I have a diverse portfolio in digital strategy and community management and mainly focus on building high-engagement online presences for premium brands by bridging the gap between creative content and consistent, reliable community interaction.

My previous experience spans two digital marketing agencies Creative for More and Barepockets, where I managed multifaceted accounts for both global and local clients. I have successfully delivered results across a variety of sectors, including health, beauty, and cosmetics, where I curated strategic content for international brands. I have also handled financial services and consumer products, executing multi-channel content plans for local malls and lifestyle brands to ensure every digital touchpoint reflects excellence and brand consistency.

What makes me stand out is my proactive approach to learning and my meticulous attention to detail. I am an individual who naturally seeks out ways to improve workflows, evidenced by my certifications in automated workflow design and my ability to engineer centralised content libraries that reduce operational lead times. As a Certified Neuro-Linguistic Programming Practitioner, I bring a unique level of thoughtfulness to direct messages and community interactions, ensuring I decode audience sentiment to provide empathetic and high-quality responses. I am a proactive individual who prioritises clear communication and organised follow-ups to ensure a thriving, well-managed online community.

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Language

English
Fluent

Work Experience

Lead Digital Strategist at Barepockets (Agency)
October 1, 2024 - December 31, 2024
Nurtured client digital presence by implementing data-driven engagement strategies, resulting in a 6.4x increase in video reach. Drove a 4.8x higher Click-Through Rate (CTR) by analysing audience responses and tailoring content to community interests
Digital Marketing Intern at Creative For More (Agency)
December 1, 2024 - March 31, 2025
Developed and executed multi-channel content plans for local malls and international consumer brands, ensuring high-quality engagement aligned with brand guidelines. Collaborated with account managers in a hybrid setting to curate strategic proposals focused on community growth and social reach
Growth Intern at Scratchbac
April 1, 2023 - April 30, 2023
Increased weekly app engagement rate by 5% by interacting directly with users with engaging content. Launched a marketing campaign that successfully generated 10% more traffic to the application within a month
Marketing and Recruitment Executive (Part-Time) at Ardentus
March 1, 2024 - June 30, 2024
Filmed and edited social media content to enhance audience engagement and maintain brand consistency. Facilitated focus groups to gather community feedback and optimise operational outreach
Digital Marketing Intern at Zoom Visual
July 1, 2024 - August 31, 2024
Engineered a centralised content library using Canva and CapCut, reducing editorial lead times by 30%. Scaled a subsidiary Instagram account by 300+ followers in 6 weeks through targeted visual storytelling and content planning.

Education

Bachelor of Business at Nanyang Technological University
August 1, 2025 - May 1, 2028
Diploma in Business Studies at Ngee Ann Polytechnic
January 1, 2022 - February 1, 2025
Double Specialisation in Marketing & Business Digitalisation, Minor in Entrepreneurship

Qualifications

Neurolinguistic Programming Practitioner (Certified)
December 3, 2025 - March 3, 2031
Expertise in advanced communication and behavioral strategy to understand and influence community sentiment
CITI Program: Social & Behavioral Research
January 11, 2030 - January 4, 2026
Expertise in consumer insight ethics

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Education