Hi, I'm Samantha Santana, a creative director and multidisciplinary designer specializing in wallpaper, textiles, interiors, and lifestyle branding. I founded Samantha Santana Creative Studio in 2015 to develop vibrant, nature-inspired surface pattern collections and elevated home products. In my studio I design original wallpaper, textiles, rugs, and home décor concepts, and I lead branding, product development, styling, and photography. I collaborate with interior, lifestyle, and home brands on custom collections and creative campaigns, and I manage production workflows, licensing partnerships, and our digital brand presence.…

Samantha Santana

Hi, I'm Samantha Santana, a creative director and multidisciplinary designer specializing in wallpaper, textiles, interiors, and lifestyle branding. I founded Samantha Santana Creative Studio in 2015 to develop vibrant, nature-inspired surface pattern collections and elevated home products. In my studio I design original wallpaper, textiles, rugs, and home décor concepts, and I lead branding, product development, styling, and photography. I collaborate with interior, lifestyle, and home brands on custom collections and creative campaigns, and I manage production workflows, licensing partnerships, and our digital brand presence.…

Available to hire

Hi, I’m Samantha Santana, a creative director and multidisciplinary designer specializing in wallpaper, textiles, interiors, and lifestyle branding. I founded Samantha Santana Creative Studio in 2015 to develop vibrant, nature-inspired surface pattern collections and elevated home products.

In my studio I design original wallpaper, textiles, rugs, and home décor concepts, and I lead branding, product development, styling, and photography. I collaborate with interior, lifestyle, and home brands on custom collections and creative campaigns, and I manage production workflows, licensing partnerships, and our digital brand presence.

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Language

English
Fluent

Work Experience

Senior Textile Designer - Contract at Ruggable
September 1, 2025 - February 1, 2026
Created original repeat patterns and textile graphics for towels, blankets, and lifestyle products; developed artwork aligned with seasonal color palettes, brand identity, and consumer trends; produced 20 to 100 SKUs per season.
Textile Designer at Sand Cloud LLC
September 1, 2019 - Present
Textile designer for Jacquard towels, blankets, and cover-ups; contributed original artwork and licensed artwork for Disney, Harry Potter, SpongeBob, etc.
Senior Textile Designer - Freelance at Sand Cloud
January 1, 2019 - Present
Created original repeat patterns and textile graphics for towels, blankets, and lifestyle products; developed artwork aligned with seasonal color palettes, brand identity, and consumer trends.
Owner & Textile/ Wallcovering Designer at SAMANTHA SANTANA CREATIVE LLC
October 1, 2015 - Present
Owner and designer of a vibrant wallpaper and textile studio, creating original prints and custom textile designs; collaborates with brands and has been featured in HGTV, Architectural Digest, and Apartment Therapy.
Rug/ Textile Designer & Product Designer at Lulu & Georgia
October 1, 2015 - Present
Freelance textile designer providing textile designs for rugs, fabrics, wallpaper, and custom textile prints for Lulu & Georgia.
Owner & Textile/Wallcovering Designer at Samantha Santana Creative LLC
October 1, 2015 - Present
Owner and designer running a vibrant wallpaper and textile design studio; develops signature wallpaper collections, custom textiles, and eco-friendly on-demand printing.
Senior Textile & Product Designer - Freelance at Lulu and Georgia
January 1, 2015 - Present
Designed original wallpaper, textiles, rugs, and home décor concepts; collaborated on trend-driven designs; contributed artwork and creative direction for branded collections; aided with strike-offs and color approvals.
Founder & Creative Director at Samantha Santana Creative Studio
January 1, 2015 - Present
Founder and Creative Director of Samantha Santana Creative Studio, leading multidisciplinary design practice focused on wallpaper, textiles, rugs, and home décor concepts; known for vibrant, nature-inspired surface pattern collections and elevated home products. Manage branding, product development, styling, photography, licensing partnerships, production workflows, and digital brand presence; collaborate with interior, lifestyle, and home brands on custom collections and campaigns.
Founder & Creative Director at Primary Petals
January 1, 2009 - January 1, 2014
Founded and operated a floral design and event styling company; led creative direction, branding, client management, and production logistics; built a diverse portfolio of floral and event design.
Owner, Creative Director at PRIMARY PETALS
January 1, 2009 - January 1, 2013
Founder and creative director, leading product development and creative direction for the brand.

Education

BA at University of Southern California
January 1, 2005 - January 1, 2009
Bachelor of Arts (BA) at University of Southern California
January 1, 2005 - January 1, 2009
Bachelor of Arts at University of Southern California
January 1, 2005 - January 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Consumer Goods, Other
    Owner & Head Designer of Samantha Santana Wallpaper & Textile Studio

    samanthasantana.com

    Samantha Santana Creative is a surface pattern and interior design studio specializing in bold, nature-inspired wallpapers, textiles, and home decor. Each wallpaper collection is thoughtfully designed to bring warmth, personality, and artistic storytelling into modern interiors through rich color palettes, organic motifs, and timeless pattern design.

    Our wallpapers are created with both beauty and functionality in mind — combining original artwork, seamless repeat design, and high-quality production for residential and commercial spaces. From playful florals and coastal-inspired prints to sophisticated contemporary patterns, each design is intended to transform spaces into expressive, inviting environments.

    Founded by designer Samantha Santana, the studio blends creativity, craftsmanship, and modern lifestyle aesthetics to create distinctive designs that feel elevated, joyful, and deeply personal.