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A dedicated creative brand designer who is also a passionate photographer with +10 years of experience in designing & directing creative design projects. Equipped with the ability to enhance brand awareness, creative directing, graphic design, and photography, along with leadership knowledge and client relationship management.…

Samantha Tan

Photographer, Creative Director, Art Director, +2

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A dedicated creative brand designer who is also a passionate photographer with +10 years of experience in designing & directing creative design projects. Equipped with the ability to enhance brand awareness, creative directing, graphic design, and photography, along with leadership knowledge and client relationship management.…

Available to hire

A dedicated creative brand designer who is also a passionate photographer with +10 years of experience in designing & directing creative design projects. Equipped with the ability to enhance brand awareness, creative directing, graphic design, and photography, along with leadership knowledge and client relationship management.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Partnership Photographer at SweetEscape

February 1, 2023 - Present

Platform to hire professional local photographers for family trips, pre-weddings or events. Responsible for pre-session client alignment, providing direction during shoots, capturing moments, and curating raw images for the editing team to deliver a memorable photography experience.

Brand Advisor & Contributor at Hanwha Life Insurance

April 1, 2023 - September 30, 2024

Remote freelance role providing brand advisory, creating comprehensive proposals for brand initiatives, producing high-quality content, curating an editorial calendar for social media, and developing innovative concepts for video content.

Marketing & Business Development at Indo Rasa Singapore Pte Ltd

August 1, 2024 - Present

Managed social media content and campaigns across TikTok, Facebook and Instagram; handled merchant platforms (GrabFood, Deliveroo, Foodpanda) to optimize online sales; developed marketing strategies including promotions and new menu launches; conducted annual sales performance reviews; designed promotional materials.

Creative Director at Singapore Guidebook (SGB)

January 1, 2019 - Present

Concepted and designed marketing promotion materials; designed and maintained the company’s social media presence; planned content strategy and assisted with copywriting; photography for client products/services; contributed to magazine editorial; reviewed mockup printing; identified trends; contributed to event success; managed client requests.

Art Director at Ideated Creative Intelligence

January 1, 2012 - December 31, 2013

Concepts and designs for client promotion materials; developed new brand guidelines; designed UX/UI for client websites; drafted storyboards for video ads or photoshoots; assisted in shooting and editing.

Supervisor Brand & Advertising at AIA Financial

January 1, 2013 - December 31, 2018

Created and led creative development including communication concepts and master design, collaterals; drafted storyboards and references for video ads/photoshoots; supported digital team in social media planning; ensured brand guideline compliance; approved mock-ups; led event promotions; managed user requests and workload; delegated tasks to outsourcing team.

Brand Manager at Hanwha Life Insurance

January 1, 2018 - December 31, 2018

Developed brand strategies across multiple media; enhanced brand awareness and consideration through campaigns; developed and managed digital marketing campaigns; planned branding events; managed day-to-day branding operations and led the branding team.