I’m a driven content creator with a strong background in marketing, events and community engagement. I create engaging social content and digital campaigns that connect with audiences, and I thrive in fast-paced, flexible environments. I care deeply about creating content and spaces that feel welcoming, inclusive and full of energy.…

Samara Calvert

I’m a driven content creator with a strong background in marketing, events and community engagement. I create engaging social content and digital campaigns that connect with audiences, and I thrive in fast-paced, flexible environments. I care deeply about creating content and spaces that feel welcoming, inclusive and full of energy.…

Available to hire

I’m a driven content creator with a strong background in marketing, events and community engagement. I create engaging social content and digital campaigns that connect with audiences, and I thrive in fast-paced, flexible environments. I care deeply about creating content and spaces that feel welcoming, inclusive and full of energy.

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Work Experience

Marketing Executive at Scentre Group
July 1, 2023 - Present
Built a foundation in centre-based marketing, digital content and event management, delivering engaging campaigns across web, social media, EDMs, connected screens networks and billboard advertising, collaborating with retailers, local partners and internal teams to shape impactful campaigns.
Events and Social Media Coordinator at Beef + Lamb New Zealand
December 1, 2020 - May 1, 2023
Managed national events and strengthened industry connections. Started as maternity leave cover and progressed to an extended contract; led everything from 80-person golf tournaments to large butcher competitions with over 400 attendees; oversaw concept-to-delivery, and tracked feedback from sponsors and guests. Enhanced the company’s social media presence across Instagram, Facebook and LinkedIn; supported day-to-day industry inquiries, sponsorship requests and produced quarterly newsletters.

Education

Level 5 Diploma at New Zealand Radio Broadcasting School
May 1, 2015 - June 1, 2016
NCEA Levels 1-3 at Long Bay College
January 1, 2011 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Professional Services, Other
    paper Meet the Maker

    Developed and led the Meet the Maker campaign across clients owned channels, spotlighting local creators and restaurant staff to deepen connection with the community and drive visitation.
    My Role:
    Concepted and delivered digital storytelling assets (video, photography, social content)
    Collaborated with key stakeholders and retail teams to align messaging.
    Key Results:
    Increased reach by 231%
    Increased engagement by 107%
    Strengthened perception of retailer brand authenticity and connection to the customer
    Delivered record social impressions and positive retailer sentiment
    Learnings:
    Use past campaign insights to show value and speed up retailer involvement.
    Use AI tools to save time drafting interview answers and streamline content planning.

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