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I'm a digital marketing and e-commerce professional with 6+ years of experience, helping brands across the UAE, USA, and India scale profitably in luxury retail, D2C, B2B, and seasonal markets. At Irony Home, I led a 360-degree digital transformation that delivered 397% YoY sales growth in Year 1, 173% in Year 2, and 21% in Year 3, while trimming marketing spend by 18.6%. I thrive at the intersection of brand building, performance marketing, customer experience, and operational efficiency—driving conversion rate lifts (0.53% to 0.93%), higher MER (1.95 to 2.92), and sustainable long‑term growth.…I'm a digital marketing and e-commerce professional with 6+ years of experience, helping brands across the UAE, USA, and India scale profitably in luxury retail, D2C, B2B, and seasonal markets. At Irony Home, I led a 360-degree digital transformation that delivered 397% YoY sales growth in Year 1, 173% in Year 2, and 21% in Year 3, while trimming marketing spend by 18.6%. I thrive at the intersection of brand building, performance marketing, customer experience, and operational efficiency—driving conversion rate lifts (0.53% to 0.93%), higher MER (1.95 to 2.92), and sustainable long‑term growth.

Sameer Pillai

Digital Marketer, Marketing Strategist, Growth Marketer, +4

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I'm a digital marketing and e-commerce professional with 6+ years of experience, helping brands across the UAE, USA, and India scale profitably in luxury retail, D2C, B2B, and seasonal markets. At Irony Home, I led a 360-degree digital transformation that delivered 397% YoY sales growth in Year 1, 173% in Year 2, and 21% in Year 3, while trimming marketing spend by 18.6%. I thrive at the intersection of brand building, performance marketing, customer experience, and operational efficiency—driving conversion rate lifts (0.53% to 0.93%), higher MER (1.95 to 2.92), and sustainable long‑term growth.…I'm a digital marketing and e-commerce professional with 6+ years of experience, helping brands across the UAE, USA, and India scale profitably in luxury retail, D2C, B2B, and seasonal markets. At Irony Home, I led a 360-degree digital transformation that delivered 397% YoY sales growth in Year 1, 173% in Year 2, and 21% in Year 3, while trimming marketing spend by 18.6%. I thrive at the intersection of brand building, performance marketing, customer experience, and operational efficiency—driving conversion rate lifts (0.53% to 0.93%), higher MER (1.95 to 2.92), and sustainable long‑term growth.

Available to hire

I’m a digital marketing and e-commerce professional with 6+ years of experience, helping brands across the UAE, USA, and India scale profitably in luxury retail, D2C, B2B, and seasonal markets.

At Irony Home, I led a 360-degree digital transformation that delivered 397% YoY sales growth in Year 1, 173% in Year 2, and 21% in Year 3, while trimming marketing spend by 18.6%. I thrive at the intersection of brand building, performance marketing, customer experience, and operational efficiency—driving conversion rate lifts (0.53% to 0.93%), higher MER (1.95 to 2.92), and sustainable long‑term growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Fluent

Marathi (Marāṭhī)

Fluent

Urdu

Advanced

Work Experience

Ecommerce & Digital Marketing Manager at Irony Home

July 1, 2022 - Present

Spearheaded the company’s digital transformation, delivering 397% YoY sales growth in Year 1 (2021-22), 173% YoY in Year 2 (2022-23), and 21% YoY in Year 3 (2023-24), while reducing total marketing spend by 18.6% in 2023–24. Architected omnichannel expansion by launching and optimizing Amazon, MAf Omnichannel, and Noon storefronts, boosting third-party channel revenue by over 150% within 12 months. Championed CRO initiatives—revamped site navigation and checkout flow, elevating site conversion rate from 0.53% to 0.93% and increasing average order value by 53%. Directed a cross-functional team of 4 in-house marketers and 4 agencies, mentoring members to exceed KPIs and cultivating a high-performance culture. Implemented analytics dashboards (GA4, Looker Studio) to streamline reporting and improve MER from 1.95 to 2.92. Pioneered a data-driven media-buying framework across Google, Meta, and Microsoft Ads, lifting ROAS from 4.22x to 6.01x and reducing CAC by 25%. Coordinated 360° e

Co-Founder at PACKFECT (later LEAPFLO)

June 1, 2022 - September 17, 2025

Launched a B2B SaaS startup, conducting market research, defining core USP for transparent manufacturer discovery, and developing an MVP using lean methodology. Implemented a data-driven onboarding and activation flow, drove organic growth via in-product acquisition loops, built systematic outbound lead generation (LinkedIn Sales Navigator, Slintel, Rocket Reach), and produced a branded podcast to strengthen brand authority. Scaled outbound email reach by 40% and improved landing page conversions, contributing to early product-market fit and customer engagement.

Marketing Associate (intern) at ACUITE RATINGS & RESEARCH LTD

September 1, 2019 - September 17, 2025

Optimized landing page conversions, researched trends for content in the credit/financial sector, created website content, newsletters, and sales offer letters. Performed SEO and Google Maps optimization for a new website.

Ecommerce & Digital Marketing Manager at Irony Home

July 1, 2022 - Present

Spearheaded 360° digital transformation; launched and optimized Amazon, MAF Omnichannel, and Noon storefronts, boosting third-party channel revenue by 150%+ within 12 months. Drove CRO improvements, increasing site conversion from 0.53% to 0.93% and elevating AOV by 53%. Led a cross-functional team of 4 in-house marketers and 4 agencies, achieving higher productivity. Implemented analytics dashboards (GA4, Looker Studio) to improve MER from 1.95 to 2.92 and ROAS from 4.22x to 6.01x while reducing CAC by 25%. Oversaw 360° e-commerce operations and automation, cutting order processing time by 35%. Collaborated with finance to forecast targets and consistently exceed quarterly sales goals by ~12%.

Co-Founder at PACKFECT (later LEAPFLO)

June 1, 2022 - September 17, 2025

Launched a B2B SaaS startup delivering transparent manufacturer discovery to optimize supply-chain KPIs. Conducted market research, defined core USP, and developed an MVP using lean methodology. Implemented product-led growth with in‑product acquisition loops, built outbound lead generation (LinkedIn Sales Navigator, Slintel, Rocket Reach), and produced content to scale brand authority. Achieved 70% profile completion through onboarding improvements and expanded outbound reach by 40%. Created a branded podcast series to strengthen credibility and trust.

Marketing Associate (Intern) at ACUITE RATINGS & RESEARCH LTD

September 1, 2019 - September 17, 2025

Optimized landing page conversions, researched trends for credit/financial sector content, and created website content, newsletters, and sales letters. Performed SEO and Google Maps optimization for the new site.

Ecommerce & Digital Marketing Manager at Irony Home

July 1, 2022 - Present

Spearheaded the company’s 360-degree digital transformation, delivering 397% YoY sales growth in Year 1, 173% in Year 2, and 21% in Year 3 while reducing total marketing spend by 18.6%. Architected omnichannel expansion by launching and optimizing Amazon, MAH Omnichannel, and Noon storefronts, boosting third-party channel revenue by 150%+ within 12 months. Championed CRO initiatives—revamped site navigation and checkout flow, elevating website conversion rate from 0.53% to 0.93% and increasing average order value by 53%. Directed a cross-functional team of 4 in-house marketers and 4 agencies, mentoring members to exceed KPIs and cultivate a high-performance culture that maximized productivity by 40%. Implemented advanced analytics dashboards (GA4, Looker Studio), streamlining reporting cadence and improving MER from 1.95 to 2.92 in one year. Pioneered a data-driven media-buying framework across Google, Meta, and Microsoft Ads, amplifying ROAS from 4.22x to 6.01x and securing a 25%

Co-Founder at PACKFECT (later LEAPFLO)

June 1, 2022 - September 17, 2025

Launched a B2B SaaS startup to provide transparent manufacturer discovery through a data-enabled platform and to optimize supply chain KPIs. Conducted extensive market research, defined the core USP, and developed a lean MVP; validated PMF via user feedback and performance metrics. Led product-led growth initiatives, including in-product acquisition loops and A/B testing, to improve signups and reduce churn. Built systematic lead generation using LinkedIn Sales Navigator, Slintel, and Rocket Reach; scaled outbound email by 40% through iterative testing. Produced and hosted a branded podcast series to strengthen brand authority and drive early adoption; optimized landing pages to improve Visit-to-CTA conversions.

Ecommerce & Digital Marketing Manager at Irony Home

July 1, 2022 - Present

Led a 360-degree digital transformation, delivering 397% YoY sales growth in Year 1 (2021-22), 173% in Year 2 (2022-23), and 21% in Year 3 (2023-24) while reducing total marketing spend by 18.6% in 2023-24. Expanded omnichannel presence by launching and optimizing Amazon, MAF Omnichannel, and Noon storefronts, boosting third-party channel revenue by over 150% within 12 months. Championed CRO initiatives—revamped site navigation and checkout flow, elevating conversion rate from 0.53% to 0.93% and increasing average order value by 53%. Directed a cross-functional team of 4 in-house marketers and 4 agencies, mentoring members to exceed KPIs and improve productivity by 40%. Implemented GA4 and Looker Studio dashboards, streamlining reporting and improving MER from 1.95 to 2.92 in one year. Built a data-driven media-buying framework across Google, Meta, and Microsoft Ads, boosting ROAS from 4.22x to 6.01x and reducing CAC by 25%. Coordinated 360° e-commerce operations (photoshoots, produ

Co-Founder at PACKFECT (later LEAPFLO)

June 1, 2022 - September 17, 2025

Launched a B2B SaaS startup; conducted market research to segment target personas, defined the core USP around transparent manufacturer discovery, and built/validated an MVP using lean methodology. Monitored user behavior with Mixpanel and Google Analytics to assess PMF and optimize the signup-to-activation journey. Executed A/B tests increasing user profile completion to 70% and reducing churn by analyzing drop-offs. Drove product-led growth with in-product acquisition loops, produced a branded podcast with 100+ guests to build authority, and scaled outbound outreach by 40% to improve response rates. Implemented a structured lead-gen process using LinkedIn Sales Navigator, Slintel, and RocketReach; optimized landing pages to improve Visit-to-CTA conversions.

Marketing Associate (Intern) at Acuite Ratings & Research Ltd

September 1, 2019 - September 17, 2025

Optimized landing page conversions, created content for website, newsletters, and sales letters, and performed SEO and Google Maps optimization for a new website.

Education

Bachelors in Commerce – Marketing at Tolani College of Commerce, Mumbai

June 1, 2016 - March 1, 2019

Bachelor of Commerce – Marketing at Tolani College of Commerce, Mumbai

June 1, 2016 - March 1, 2019

Bachelor of Commerce in Marketing at Tolani College of Commerce, Mumbai

June 1, 2016 - March 1, 2019

Bachelor's in Commerce – Marketing at Tolani College of Commerce, Mumbai

June 1, 2016 - March 1, 2019