With 7 years of experience in digital marketing — including 3 years in agencies serving clients from small businesses to multinational corporations, and 4 years in-house — I have developed a proven ability to design and execute data-driven strategies that drive sustainable business growth. In my agency roles, I mastered a wide range of digital marketing tools to deliver measurable results for diverse industries. My in-house experience allowed me to go deeper into customer acquisition and retention strategies, leveraging SEO, email marketing, and affiliate marketing to support long-term revenue growth. Highlights of my experience include: • Growth-focused campaigns: Planned and launched paid advertising campaigns across Google, Meta, LinkedIn, and Yahoo to increase brand exposure and sales. • Data-driven decision making: Used business intelligence tools such as Tableau and Looker Studio to visualize performance data, generate actionable insights, and design integrated marketing plans. • Affiliate marketing success: Partnered with affiliate networks to reach in-market audiences, increase conversion rates, and maximize exposure. • Performance optimization: Monitored KPIs including conversion rate, P&L, LTV, and CAC to ensure scalable and healthy growth. • Customer journey analysis: Applied insights from Google Analytics and ad platforms to identify drop-off points, improve order completion rates, and refine overall digital strategies. • UX and CRO: Leveraged heatmap tools (Clarity, Mouseflow) to analyze on-site engagement and execute A/B testing plans for improved user experience and engagement. I am confident that my experience and results-driven approach align well with your needs for the role. I would welcome the opportunity to discuss how my skills can contribute to Companies continued success. I look forward to your reply.

Fung Wing Sum Sam

With 7 years of experience in digital marketing — including 3 years in agencies serving clients from small businesses to multinational corporations, and 4 years in-house — I have developed a proven ability to design and execute data-driven strategies that drive sustainable business growth. In my agency roles, I mastered a wide range of digital marketing tools to deliver measurable results for diverse industries. My in-house experience allowed me to go deeper into customer acquisition and retention strategies, leveraging SEO, email marketing, and affiliate marketing to support long-term revenue growth. Highlights of my experience include: • Growth-focused campaigns: Planned and launched paid advertising campaigns across Google, Meta, LinkedIn, and Yahoo to increase brand exposure and sales. • Data-driven decision making: Used business intelligence tools such as Tableau and Looker Studio to visualize performance data, generate actionable insights, and design integrated marketing plans. • Affiliate marketing success: Partnered with affiliate networks to reach in-market audiences, increase conversion rates, and maximize exposure. • Performance optimization: Monitored KPIs including conversion rate, P&L, LTV, and CAC to ensure scalable and healthy growth. • Customer journey analysis: Applied insights from Google Analytics and ad platforms to identify drop-off points, improve order completion rates, and refine overall digital strategies. • UX and CRO: Leveraged heatmap tools (Clarity, Mouseflow) to analyze on-site engagement and execute A/B testing plans for improved user experience and engagement. I am confident that my experience and results-driven approach align well with your needs for the role. I would welcome the opportunity to discuss how my skills can contribute to Companies continued success. I look forward to your reply.

Available to hire

With 7 years of experience in digital marketing — including 3 years in agencies serving clients from small businesses to multinational corporations, and 4 years in-house — I have developed a proven ability to design and execute data-driven strategies that drive sustainable business growth.

In my agency roles, I mastered a wide range of digital marketing tools to deliver measurable results for diverse industries. My in-house experience allowed me to go deeper into customer acquisition and retention strategies, leveraging SEO, email marketing, and affiliate marketing to support long-term revenue growth.

Highlights of my experience include:
• Growth-focused campaigns: Planned and launched paid advertising campaigns across Google, Meta, LinkedIn, and Yahoo to increase brand exposure and sales.
• Data-driven decision making: Used business intelligence tools such as Tableau and Looker Studio to visualize performance data, generate actionable insights, and design integrated marketing plans.
• Affiliate marketing success: Partnered with affiliate networks to reach in-market audiences, increase conversion rates, and maximize exposure.
• Performance optimization: Monitored KPIs including conversion rate, P&L, LTV, and CAC to ensure scalable and healthy growth.
• Customer journey analysis: Applied insights from Google Analytics and ad platforms to identify drop-off points, improve order completion rates, and refine overall digital strategies.
• UX and CRO: Leveraged heatmap tools (Clarity, Mouseflow) to analyze on-site engagement and execute A/B testing plans for improved user experience and engagement.

I am confident that my experience and results-driven approach align well with your needs for the role. I would welcome the opportunity to discuss how my skills can contribute to Companies continued success. I look forward to your reply.

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Experience Level

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Work Experience

Assistant eCommerce Manager at Horizon Brands Company
September 30, 2025 - October 12, 2025
Led three eCommerce platforms in the consumer electronics sector (U.S. market) with ROI 4 and over $2M in annual sales. Managed a team of three to maintain Shopify operations; developed and supervised multi-channel digital marketing strategies to achieve ROAS; built a monthly marketing plan; analyzed analytics and built BI dashboards to drive growth; collaborated with UX/UI and used heatmaps (Mouseflow, Clarity) to optimize user experience.
Assistant eCommerce Manager at Horizon Brands Company
September 1, 2025 - October 12, 2025
Managed three Shopify-based eCommerce platforms in the consumer electronics sector with ROI 4 and over $2M in annual USD sales. Led a team of three to ensure platform performance and smooth operations. Developed, implemented, and supervised digital marketing strategies across paid and organic channels and influencers, and built a monthly marketing plan. Analyzed web analytics and built a BI-driven sales dashboard for actionable insights, and collaborated with UX/UI designers using heatmaps (Mouseflow, Microsoft Clarity) to optimize user experience.
Assistant Digital Marketing Manager at Stallion Sports Limited
March 31, 2023 - October 12, 2025
Managed three eCommerce platforms in the U.S. water sports market with ROI 8 and over $700K in annual sales. Analyzed web analytics and sales data to build a marketing calendar; developed and executed strategies across paid, organic, and influencer channels; monitored SEO; liaised with industry publishers to raise brand exposure.
Assistant Digital Marketing Manager at Stallion Sports Limited
March 1, 2023 - October 12, 2025
Managed three eCommerce platforms in the water sports sector (US market) with ROI 8, generating over $700K in annual sales. Oversaw a team of three to ensure platform operations and performance. Developed and executed digital marketing strategies across paid, organic channels and influencers; analyzed web analytics and sales data to drive a marketing calendar; optimized SEO on dedicated pages; liaised with industry publishers to boost brand visibility and market exposure.
Digital Performance Specialist at iProspect Hong Kong Limited
April 30, 2021 - October 12, 2025
Planned and executed marketing strategies across search, display, social and affiliate channels; monitored performance and provided optimization insights; executed ad trafficking via DCM and prepared weekly/monthly/quarterly client reports; achieved Citibank approx 400 leads per month; ROI 12+ for Peninsula Hotels HK/Japan campaigns.
Digital Performance Specialist at iProspect Hong Kong Limited
April 1, 2021 - October 12, 2025
Planned and executed marketing strategies across search, display, social and affiliates; monitored performance and provided actionable insights to optimize sales and KPIs. Implemented ad trafficking and tracking via DCM; produced weekly, monthly and quarterly reports, including client recommendations. Notable results: Citibank ~400 leads per month; Peninsula Hotels ROI 12x+ monthly.
Senior Digital Marketing Executive at Ad Beyond Company Limited
December 31, 2019 - October 12, 2025
Developed digital marketing plans for clients; executed, monitored, and optimized campaigns across PPC, social, display, and video channels. Improved campaign performance and ROAS; delivered regular insights and recommendations to clients.
Senior Digital Marketing Executive at Ad Beyond Company Limited
December 1, 2019 - October 12, 2025
Developed digital marketing plans for clients to meet objectives; executed, monitored and optimized campaigns across PPC, social, display and video channels; reviewed data to refine campaign objectives. Achieved ROAS targets such as indoor playhouse ROAS 9, contributing to HKD 1M in annual sales.
Digital Marketing Executive at Adams Company Limited
April 30, 2019 - October 12, 2025
Planned, executed and optimized digital marketing campaigns across paid search, display, video & social; prepared pitching proposals; achieved ROAS 5 for service apartments; produced monthly performance reports.
Digital Marketing Executive at Adams Company Limited
April 1, 2019 - October 12, 2025
Prepared pitching proposals for paid ads and SEO; planned, executed and optimized campaigns across paid search, display, video and social; monitored and evaluated ad performance; delivered monthly reports to clients.
Marketing Assistant at TVBI Company Limited
March 31, 2018 - October 12, 2025
Launched and managed social media campaigns; maintained monthly performance reports; coordinated on-site events.
Marketing Assistant at TVBI Company Limited
March 1, 2018 - October 12, 2025
Planned and launched social media campaigns to grow followers; prepared monthly performance reports; coordinated on-site events such as TVB Star Awards (Malaysia) in 2016 and 2017.

Education

Degree in Marketing & PR at Hong Kong Polytechnic University
January 1, 2014 - December 31, 2016
Higher Diploma in Marketing Management at HKU Space
January 1, 2012 - December 31, 2014
Degree at Hong Kong Polytechnic University
January 1, 2014 - December 31, 2016
Higher Diploma at HKU Space
January 1, 2012 - December 31, 2014

Qualifications

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Industry Experience

Software & Internet, Retail, Consumer Goods, Media & Entertainment, Professional Services

Experience Level

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