Led design projects for the Enterprise Projects Team; modernized legacy systems and redesigned intranet via user research, usability testing, and prototyping; created design systems and migrated 200+ sites; trained 120+ staff; improved navigation efficiency by 40%; increased intranet traffic by 150%; branded HR site for 18,000+ employees; conducted usability testing and mapped user flows; collaborated with engineers and product owners in agile sprints; produced executive data visuals.

UI Designer at The Creative Group

January 1, 2017 - December 31, 2018

Designed Marketing SaaS products for finance, retail, and enterprise services; maintained 90+ active client sites; led remote development coordination in India; built interactive prototypes; improved proposal success rates; applied UX best practices to email systems and digital campaigns, driving a 23% YoY increase in conversions.

Digital Marketing Designer (Freelance) at Healthcare Non-Profits, Ohio, USA

January 1, 2016 - December 31, 2020

Conducted qualitative research and user journey mapping to improve engagement across underserved communities; designed user-centered campaigns across web, email, and social; optimized content architecture and conversion funnels, achieving a 500% increase in social reach within six months; used WordPress and Mailchimp to design and test newsletter UX and engagement flows.

Communications Manager at Bulleh Shah Packaging (Joint Venture of Stora Enso)

January 1, 2013 - December 31, 2015

Established a new Communications department with a 5-person team; led a 6-month research initiative to define corporate Purpose and Values; developed a unifying brand Purpose and 3 Core Values; produced bilingual press releases; branded 2 manufacturing plants and 5 offices nationwide; created training materials and multimedia resources; supported acquisition by European partners.

Communications Manager USAID Tubewell Program & Power Distribution Project at USAID Tubewell Program & Power Distribution Project (SAIC/Engility)

January 1, 2010 - March 31, 2013

Developed communication plans and content to promote USAID’s energy efficiency initiatives to farmers; reached 10,000 farmers directly; coordinated the nationwide energy efficiency awareness campaign; organized high-profile events for US Government officials; produced a docu-drama broadcast reaching 90,000 households; drafted press releases and risk assessments.