Led the interactive product demo for the AI Survey Creator within the post-survey completion flow, enabling users to test example prompts and preview generated surveys. Doubled feature adoption from 5% to 11%. Redesigned high-traffic signup flow with separate paths for survey creation and participation, identifying a 60% user preference for survey participation and informing future acquisition strategy. Identified usability and comprehension gaps in the Survey Summary experience through 5+ user interviews and behavioral analysis, driving stakeholder buy-in to restructure the flow and relocate content.

Product Designer at Credit Book

June 1, 2022 - July 1, 2023

Led product design for the mobile app vertical. Redesigned layouts and information architecture of 6 core financial reports based on feedback from 30+ MSMEs, increasing daily engagement per user by 16% across 20k+ businesses. Conducted competitive analysis of 9 web and desktop top products to inform UX patterns and feature scope for a new web platform serving 5M+ SMEs, shaping early platform definition. Led 30+ user feedback calls to evaluate collaborative bookkeeping features, identifying comprehension gaps that informed product scope decisions.

UX Designer at Dastgyr

February 1, 2022 - April 1, 2022

B2B e-commerce platform that connects retailers with suppliers, serving 100k+ SMEs with 1.5M+ orders fulfilled. Led 30+ user feedback calls to evaluate collaborative bookkeeping features, identifying comprehension gaps that informed product scope decisions. Conducted a UI audit across the Retailer app and Seller dashboard (8k users), identifying 15+ design inconsistencies and cognitive load issues to align with product partners on system-wide improvements.