I am a results-driven digital marketer specializing in end-to-end campaign management, funnel design, and automation. I help service providers and coaches attract qualified leads through paid traffic, landing pages, and CRM automation. I design scalable systems (GoHighLevel, funnels, landing pages, VSLs) and craft compelling ads and copy to improve lead quality and conversion rates. I thrive on data-driven optimization and collaborative client partnerships to drive tangible ROI.

Sam Horton

I am a results-driven digital marketer specializing in end-to-end campaign management, funnel design, and automation. I help service providers and coaches attract qualified leads through paid traffic, landing pages, and CRM automation. I design scalable systems (GoHighLevel, funnels, landing pages, VSLs) and craft compelling ads and copy to improve lead quality and conversion rates. I thrive on data-driven optimization and collaborative client partnerships to drive tangible ROI.

Available to hire

I am a results-driven digital marketer specializing in end-to-end campaign management, funnel design, and automation. I help service providers and coaches attract qualified leads through paid traffic, landing pages, and CRM automation.

I design scalable systems (GoHighLevel, funnels, landing pages, VSLs) and craft compelling ads and copy to improve lead quality and conversion rates. I thrive on data-driven optimization and collaborative client partnerships to drive tangible ROI.

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Experience Level

Language

English
Fluent

Work Experience

PPC & Paid Social Specialist at Full Scale Digital
September 1, 2023 - March 1, 2025
Strategic campaign management on Google and Meta, performance analysis, client collaboration, deep knowledge of Google Ads and Facebook Ads platforms, CRM automation using GoHighLevel, lead tagging and pipeline workflows, automated email/SMS follow-ups, AI-assisted lead qualification, and creating ad assets and VSLs to improve lead quality and booking rates. Focus on end-to-end campaign delivery and ROI optimization.
Digital Marketing & CRM Automation Consultant at Self-Employed
March 1, 2025 - Present
Built end-to-end ad appointment booking systems for service providers and coaches; managed paid advertising across Meta and Google; designed high-converting landing pages, qualification forms, and calendar booking systems; implemented GoHighLevel CRM workflows; created VSLs and ad creatives; optimized funnels using data, testing, and behavioral insights.
Digital Surfer at Digital Surfer
March 1, 2022 - September 1, 2023
Developed and executed comprehensive digital marketing strategies, including Google Ads, Facebook Ads, and funnel creation; increased online lead generation; provided ongoing customer support; managed monthly ad budgets across multiple industries; conducted keyword research and performance analysis; optimized conversion paths and landing pages.
Sales Executive at Big Warranties
June 1, 2018 - June 1, 2019
Generated new business by calling leads who clicked Google Ads and completed a form on the company website; operated within an FCA-regulated environment; built relationships with clients to drive sales.
Sales Executive at Home Emergency Assist
December 1, 2017 - June 1, 2018
Generated new business via cold calling; pitched to insurance service providers; supported sales processes and client acquisition.
Digital Content Creator at The Lost Paradise Bar
September 1, 2016 - December 1, 2017
Designed social media content and ad creatives; created print marketing materials (menus and posters); used Adobe Creative Suite to support branding and promotions.
JR Graphic Designer at Celebration Crackers
November 1, 2015 - September 1, 2016
Designed artwork using Illustrator and Photoshop for printed packaging and products; updated company website visuals.

Education

GCSEs at Weydon School
January 1, 2003 - January 1, 2008
A Levels at Farnham College
January 1, 2008 - January 1, 2011
Foundation Degree in Graphic Design at University of the Creative Arts
January 1, 2011 - January 1, 2012
Graphic Design at Bournemouth & Poole College
January 1, 2012 - January 1, 2015

Qualifications

Google Ads Certification
January 11, 2030 - January 8, 2026
Google Ads Display Certification
January 11, 2030 - January 8, 2026
Google Ads Search Certification
January 11, 2030 - January 8, 2026
Google Analytics Certification
January 11, 2030 - January 8, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services