I have a dynamic background in digital marketing, specialising in media buying and strategy implementation. My passion for creating impactful media campaigns drives my work, allowing me to connect brands with audiences effectively. With years of experience in managing campaigns across various platforms, I thrive on analysing performance metrics and optimising strategies to maximise results. I'm committed to staying ahead of industry trends and delivering measurable success for my clients.

Samantha Lopez

I have a dynamic background in digital marketing, specialising in media buying and strategy implementation. My passion for creating impactful media campaigns drives my work, allowing me to connect brands with audiences effectively. With years of experience in managing campaigns across various platforms, I thrive on analysing performance metrics and optimising strategies to maximise results. I'm committed to staying ahead of industry trends and delivering measurable success for my clients.

Available to hire

I have a dynamic background in digital marketing, specialising in media buying and strategy implementation. My passion for creating impactful media campaigns drives my work, allowing me to connect brands with audiences effectively.

With years of experience in managing campaigns across various platforms, I thrive on analysing performance metrics and optimising strategies to maximise results. I’m committed to staying ahead of industry trends and delivering measurable success for my clients.

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Work Experience

Freelance Paid Media Buyer at Samtoel Media
January 1, 2021 - Present
I create, manage, and optimize digital advertising campaigns across Meta, Google, and various platforms. My role involves developing strategies to understand goals and metrics of clients, which helps in crafting campaigns that resonate with target audiences. My analytical skills allow for continuous improvement of ad performance, ensuring an effective spend of client budgets.
Marketing Specialist at Clouds21
January 1, 2019 - January 1, 2021
As a marketing specialist, I researched and implemented various strategies to enhance brand visibility and performance in digital marketing. This included managing social media, analyzing campaign performance, and engaging with target audiences. My work supported the growth of brand presence in the digital space.

Education

Bachelor of Applied Science at RMIT University
January 1, 2009 - January 1, 2012
Diploma of Management at RMIT University
January 1, 2020 - December 1, 2021

Qualifications

Add your qualifications or awards here.

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