Sammar Ali

Directed ads and content management for Toronto-based campaigns, allocating a combined budget of over $500k across campaigns and platforms; translated client business objectives into actionable digital strategies; oversaw shoots with budgets over $350k including budgeting, location scouting, talent acquisition, and post-production; led campaign creative development and A/B testing strategies, doubling traffic and boosting CVR by 120%.

Developed quarterly strategies and communications plans aligned with KPIs; led strategic planning for pitches, combining research, audience insights, and solutions.

Managed content strategy for four social accounts with a combined audience of over 4 million, coordinating efforts with 1,200+ retail partners; gained 150k+ followers and crafted the brand’s most viral post, featured by 60+ media outlets.