Hi, I’m Sammy Omotayo—a dynamic digital marketing specialist with over five years of experience driving brand growth, lead generation, and social media advertising. I’ve led campaigns for corporate clients across diverse industries, helping them scale reach while cutting costs and increasing conversions. I’m passionate about crafting data-informed strategies that balance creativity with measurable results. I thrive at blending creativity with data-driven insights to deliver tangible business outcomes. I’m looking to bring my campaign management and digital strategy expertise to an organization that’s committed to growth and innovation, where I can help build strong brands and outstanding online experiences.

Sammy Omotayo

Hi, I’m Sammy Omotayo—a dynamic digital marketing specialist with over five years of experience driving brand growth, lead generation, and social media advertising. I’ve led campaigns for corporate clients across diverse industries, helping them scale reach while cutting costs and increasing conversions. I’m passionate about crafting data-informed strategies that balance creativity with measurable results. I thrive at blending creativity with data-driven insights to deliver tangible business outcomes. I’m looking to bring my campaign management and digital strategy expertise to an organization that’s committed to growth and innovation, where I can help build strong brands and outstanding online experiences.

Available to hire

Hi, I’m Sammy Omotayo—a dynamic digital marketing specialist with over five years of experience driving brand growth, lead generation, and social media advertising. I’ve led campaigns for corporate clients across diverse industries, helping them scale reach while cutting costs and increasing conversions. I’m passionate about crafting data-informed strategies that balance creativity with measurable results.

I thrive at blending creativity with data-driven insights to deliver tangible business outcomes. I’m looking to bring my campaign management and digital strategy expertise to an organization that’s committed to growth and innovation, where I can help build strong brands and outstanding online experiences.

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Work Experience

Digital Strategy Lead at Samaya Media Limited
January 1, 2023 - August 1, 2025
Scaled media & marketing agency serving corporate clients across multiple industries. Spearheaded paid advertising campaigns (Google Ads, Facebook, Instagram, LinkedIn and X) that achieved up to 40% cost savings while increasing conversions. Implemented social media management and branded storytelling projects that increased brand engagement for clients by 35%. Directed website design and SEO projects that improved clients’ search visibility and inbound traffic.
Digital Marketing Specialist at Mikano International
September 1, 2020 - November 1, 2023
Led digital marketing campaigns that improved lead generation by 30% across key product categories. Executed SEO & content strategies, boosting website visibility and organic inquiries. Reduced cost per acquisition (CPA) by 25% through optimized ad targeting and budget allocation. Enhanced website landing pages, increasing conversions and quote requests by 25%. Provided detailed performance reporting to leadership, influencing key marketing decisions.

Education

Bachelor’s Degree in Geography and Planning Science at Adekunle Ajasin University
January 11, 2030 - March 23, 2026

Qualifications

Digital Marketing Certification – eMarketing Institute, Denmark
January 11, 2030 - March 23, 2026
Data Analyst Certification – Plural Code Academy, Lagos, NG
January 11, 2030 - March 23, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail