Samantha Kretmar

Available to hire

I’m a Brand Manager and Marketing Strategist with ten years of experience in digital and social media, specializing in campaign development, execution, event and artist promotion, and consulting.

About

I’m a Brand Manager and Marketing Strategist with ten years of experience in digital and social media, specializing in campaign development, execution, event and artist promotion, and consulting. I’m passionate about leveraging digital platforms to connect artists with fans and drive audience engagement. I have a proven track record in social media management, content creation, data analysis, and campaign execution.

I wrote a groundbreaking master’s thesis analyzing the emerging influence of social media on electronic music, featuring in-depth case studies with exclusive access to a nationally touring DJ/producer. My goal is to continue creating impactful marketing strategies that build strong relationships between artists and their audiences.

Languages

  • EnglishFluent
  • Spanish; CastilianBeginner

Industry experience

  • Healthcare
  • Consumer Goods
  • Media & Entertainment
  • Retail
  • Software & Internet
  • Telecommunications
  • Travel & Hospitality
  • Other
  • Professional Services

More experts in Fort Lauderdale, United States

Projects · 2

Driving Real Business Results with Social and Digital Media

As a seasoned Freelance Digital Media Strategist, I bring 10+ years of entrepreneurial experience in developing and implementing successful marketing solutions for a wide array of clients. Whether it's maximizing brand reach for a Fortune 500 company, boosting engagement for a top agency, or connecting artists with their audience, I specialize in translating business goals into effective digital strategies. I'm adept at complex project management, leading initiatives, and utilizing data to optimize campaigns across social media, email, web, and paid media, consistently delivering significant ROI. resume marketing socialmedia

  • Digital Marketer
  • Marketing Strategist
  • Social Media Freelancer
  • +1
Marketing Portfolio - Driving Real Business Results with Social Media

resume pitchdeck socialmedia digitalmarketing As a seasoned Freelance Digital Media Strategist, I bring 10+ years of entrepreneurial experience in developing and implementing successful marketing solutions for a wide array of clients. Whether it's maximizing brand reach for a Fortune 500 company, boosting engagement for a top agency, or connecting artists with their audience, I specialize in translating business goals into effective digital strategies. I'm adept at complex project management, leading initiatives, and utilizing data to optimize campaigns across social media, email, web, and paid media, consistently delivering significant ROI.

  • Digital Marketer
  • Influencer Marketing Manager
  • Marketer
  • +3

Work experience· 5 roles

Social Media Marketing & Strategy · The Capitol Theatre, Brooklyn Bowl, Summercamp Music Festival, Bassnectar, String Cheese Incident, etc.Jan 2030 – Jan 2030 · 1 mo

Identified and executed marketing opportunities and initiatives for iconic live music venues owned by industry leaders and festivals produced by top promoters. Executed social media campaigns and PR strategies to increase brand awareness and ticket sales for diverse events. Secured media placements in local and national publications for venue events and artists leveraging strong public relations skills. Oversaw day-to-day marketing plan implementation and budgets ensuring successful campaign execution across platforms.

Social Media Supervisor · Just GlobalJan 2030 – Jan 2030 · 1 mo

Developed strategic content marketing plans for Fortune 500 brands including Dun & Bradstreet and luxury brands. Analyzed campaign results and key data to identify and communicate insights with top stakeholders. Forged strategic partnerships with brands and bloggers across industries and verticals to build organic visibility and create product-review and thought leadership opportunities.

Social Media Management · SAMMY KRET MARKETING SERVICESJan 2030 – Jan 2030 · 1 mo

Developed and executed targeted social media campaigns for DJs and electronic music festivals, exceeding client goals and generating over 1 million impressions. Managed digital distribution for rising artist Swaylo ensuring music was available on all major streaming platforms. Supported rights management and timely payment collection for artist royalties. Utilized best practices for Instagram Reels and Stories to maximize engagement and sell-out 4 Las Vegas shows for a top DJ client.

Founder · Sammy Kret Marketing ServicesDec 2024 – Dec 2023
Marketing Director · Social MobileJan 2021 – May 2022 · 1 yr 5 mos

Education

Bachelor of Art · Washington University in St. Louis2006 – 2009
Master's of Arts · Graduate Center - City University of New York (CUNY)2014

In the cutting-edge Digital Humanities program, I engaged my passion for digital technology and media, gaining sophisticated expertise in the technologies and tools that comprise the modern business landscape and in-depth knowledge of the appropriate social and cultural theories to understand and successfully navigate the broad changes facilitated by digital technology. I also published a Master's thesis titled Bass In Your Face using DJ Bassnectar as a case-study example with first-hand research about how social media had changed the way we communicate and consume culture. The thesis is published in the Library of Congress and has over 11,000 downloads.

Bachelor of Arts · Washington University in St. Louis2009 – 2013
Masters of Arts · City University of New York- Graduate Center2014 – 2016

Certifications and awards· 7

Twitter Flight School - Cross Border Advertising2023

Twitter certified in global advertising best practices.

Twitter - Twitter Fundamentals2023

Certification achieved from Twitter demonstrating keen knowledge of marketing fundamentals on the platform.

LinkedIn - Content and Creative Design2025

Official certification from LinkedIn demonstrating full fluency in the best practices and tactics for content creation and advertising design on the platform.

LinkedIn - Marketing Strategy2025

Full official certification from LinkedIn demonstrating mastery of the core fundamentals of social media marketing across the social media networks, including LinkedIn and other platforms.

Testimonials · 5.0 from 1 review

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