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I’m Samuel S. Lee, a multi-faceted social media marketing professional with a track record spanning GTM strategy, content creation, community engagement, and analytics. I partner with teams to build relationships, grow brand awareness, boost customer retention, and maximize ROI across AIoT, automotive, and luxury tech spaces. I thrive in cross-functional environments, turning data into actionable campaigns, nurturing partnerships with stakeholders, and guiding brands from strategy to execution. When I’m not driving marketing programs, I enjoy writing industry thought leadership and mentoring teams on aligning marketing with business goals to deliver measurable results.…I’m Samuel S. Lee, a multi-faceted social media marketing professional with a track record spanning GTM strategy, content creation, community engagement, and analytics. I partner with teams to build relationships, grow brand awareness, boost customer retention, and maximize ROI across AIoT, automotive, and luxury tech spaces. I thrive in cross-functional environments, turning data into actionable campaigns, nurturing partnerships with stakeholders, and guiding brands from strategy to execution. When I’m not driving marketing programs, I enjoy writing industry thought leadership and mentoring teams on aligning marketing with business goals to deliver measurable results.

Samuel S. Lee

Social Media Manager, Marketing Strategist, Brand Strategist, +6

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I’m Samuel S. Lee, a multi-faceted social media marketing professional with a track record spanning GTM strategy, content creation, community engagement, and analytics. I partner with teams to build relationships, grow brand awareness, boost customer retention, and maximize ROI across AIoT, automotive, and luxury tech spaces. I thrive in cross-functional environments, turning data into actionable campaigns, nurturing partnerships with stakeholders, and guiding brands from strategy to execution. When I’m not driving marketing programs, I enjoy writing industry thought leadership and mentoring teams on aligning marketing with business goals to deliver measurable results.…I’m Samuel S. Lee, a multi-faceted social media marketing professional with a track record spanning GTM strategy, content creation, community engagement, and analytics. I partner with teams to build relationships, grow brand awareness, boost customer retention, and maximize ROI across AIoT, automotive, and luxury tech spaces. I thrive in cross-functional environments, turning data into actionable campaigns, nurturing partnerships with stakeholders, and guiding brands from strategy to execution. When I’m not driving marketing programs, I enjoy writing industry thought leadership and mentoring teams on aligning marketing with business goals to deliver measurable results.

Available to hire

I’m Samuel S. Lee, a multi-faceted social media marketing professional with a track record spanning GTM strategy, content creation, community engagement, and analytics. I partner with teams to build relationships, grow brand awareness, boost customer retention, and maximize ROI across AIoT, automotive, and luxury tech spaces.

I thrive in cross-functional environments, turning data into actionable campaigns, nurturing partnerships with stakeholders, and guiding brands from strategy to execution. When I’m not driving marketing programs, I enjoy writing industry thought leadership and mentoring teams on aligning marketing with business goals to deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Korean

Fluent

Work Experience

Digital / Social Marketing Manager at Scenera Inc

June 1, 2022 - Present

Spearheaded digital marketing efforts enabling businesses to harness AI-driven insights via Scenera's platform services. Managed end-to-end website development, ensuring a user-friendly online presence. Led organic and paid social campaigns across platforms, applying data-driven approaches to maximize ROI and reach. Oversaw community management, partnerships, email campaigns, and blog content; collaborated cross-functionally to align marketing with business goals. Leveraged analytics to measure performance and drive continuous improvement.

Social Media Marketing & Sales Manager at MillerCAT Corporation

November 1, 2020 - June 1, 2022

Led sales and marketing for CARB-compliant catalytic converters and CatShield products; developed social media, content, and promotional strategies for the US product roadmap; redesigned channels for consistency; managed CMS and influencer partnerships; utilized analytics tools to optimize performance. Achieved high engagement levels and coordinated cross-functional activities with sales, marketing, engineering, supply chain, events, and finance.

Social Media Marketing Program Manager at Lucid Motors

December 1, 2019 - May 1, 2020

Enhanced and managed corporate social media across major platforms; established employee social media guidelines; built a distinct brand voice and achieved a rapid growth in engagement and followers. Integrated paid social initiatives, scaling spend from initial levels to over $10K/week per platform. Delivered monthly performance analyses and managed agency partnerships to support PR and social efforts.

Social Media / Community Specialist at Karma Automotive

February 1, 2019 - December 1, 2019

Implemented social media optimization and community care strategies; launched Karma Auto Club to foster engagement and facilitate direct access to engineering support. Authored the 2019 Retailer Social Media Guideline and served as brand ambassador at events and partner activities; coordinated offline partnerships and community events, including influencer activations and nonprofit collaborations.

Community Management & Engagement Lead at Faraday Future

August 1, 2018 - December 1, 2018

Devised social media strategies across content creation, community care, paid campaigns, influencer marketing, and experiential events to drive sales and brand awareness. Managed a CMS editorial calendar and built a Facebook enthusiast community, growing engagement and a loyal following. Implemented a rewards program and company-wide Social Media Engagement Guidelines, coordinating with engineering for product updates.

GTM Social Marketing Consultant at Home8 Alarm

November 1, 2017 - April 1, 2018

Developed social media growth strategies including content creation, community engagement, influencer marketing, and analytics reporting with a focus on follower growth, brand sentiment, and awareness. Sourced and managed a social media content management tool, redesigned channels for consistency, and implemented Amazon Vendor Central keyword optimization.

GTM Smart Devices Social Marketing Manager at Le Eco USA

May 1, 2016 - July 1, 2017

Implemented US product roadmap strategies; managed CMS and influencer programs; increased engagement and brand visibility. Trained brand ambassadors, led regional activities (CES), managed Amazon Vendor Central campaigns, and distributed content across e-commerce channels. Produced and distributed marketing materials and collaborated with product teams to ensure brand alignment.

Social Media & Marketing Manager at Oplink Connected/MivaTek Inc

April 1, 2014 - March 1, 2016

Created a consistent brand strategy for social media across major platforms; managed CRM tools and analytics implementation (Facebook Pixel, Google Analytics). Coordinated cross-functional feedback to optimize campaigns and messaging; organized CES 2016 activities and produced the company’s first TV commercial airing on HGTV and DIY networks, driving web traffic and sales growth.