Brand Graphic Designer at McKinsey & Company

Owned visual design and production of high-quality promotional materials for product launches and events, ensuring strict brand alignment and visual engagement for iconic brands (e.g., Kleenex, Huggies, Kotex). Developed comprehensive marketing collateral, including briefs, leaflets, articles, newsletters, and landing pages, utilizing AI tools for efficient creation and research. Maintained and enhanced brand consistency and corporate identity across diverse projects, demonstrating innovative application of design elements tailored to campaign needs. Designed advertising media inserts in strict compliance with corporate design guidelines, ensuring all materials met brand standards for digital and print formats. Provided technical oversight and executed graphics for various platforms, including print, POS, CMS, and online platforms, ensuring cross-platform compatibility and optimal display. Actively participated in the creative process for e-commerce projects and product-related launche