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I am a technical SEO and AI search strategist with over 9 years of experience driving organic growth and shaping enterprise search strategies. I optimize brand visibility and discovery across AI-driven surfaces by leveraging structured data, entity optimization, and prompt-pattern analysis, with a focus on thriving within LLMs and Google’s AI Overviews. I translate complex AI and search mechanics into clear, actionable playbooks for executives, product and engineering teams, and marketing stakeholders. By building playbooks, anticipating industry shifts, and guiding cross-functional teams, I help brands strengthen their presence in the evolving generative search ecosystem.…I am a technical SEO and AI search strategist with over 9 years of experience driving organic growth and shaping enterprise search strategies. I optimize brand visibility and discovery across AI-driven surfaces by leveraging structured data, entity optimization, and prompt-pattern analysis, with a focus on thriving within LLMs and Google’s AI Overviews. I translate complex AI and search mechanics into clear, actionable playbooks for executives, product and engineering teams, and marketing stakeholders. By building playbooks, anticipating industry shifts, and guiding cross-functional teams, I help brands strengthen their presence in the evolving generative search ecosystem.

Sagar Soni

SEO Expert, Growth Marketer, Marketing Strategist, +1

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I am a technical SEO and AI search strategist with over 9 years of experience driving organic growth and shaping enterprise search strategies. I optimize brand visibility and discovery across AI-driven surfaces by leveraging structured data, entity optimization, and prompt-pattern analysis, with a focus on thriving within LLMs and Google’s AI Overviews. I translate complex AI and search mechanics into clear, actionable playbooks for executives, product and engineering teams, and marketing stakeholders. By building playbooks, anticipating industry shifts, and guiding cross-functional teams, I help brands strengthen their presence in the evolving generative search ecosystem.…I am a technical SEO and AI search strategist with over 9 years of experience driving organic growth and shaping enterprise search strategies. I optimize brand visibility and discovery across AI-driven surfaces by leveraging structured data, entity optimization, and prompt-pattern analysis, with a focus on thriving within LLMs and Google’s AI Overviews. I translate complex AI and search mechanics into clear, actionable playbooks for executives, product and engineering teams, and marketing stakeholders. By building playbooks, anticipating industry shifts, and guiding cross-functional teams, I help brands strengthen their presence in the evolving generative search ecosystem.

Available to hire

I am a technical SEO and AI search strategist with over 9 years of experience driving organic growth and shaping enterprise search strategies. I optimize brand visibility and discovery across AI-driven surfaces by leveraging structured data, entity optimization, and prompt-pattern analysis, with a focus on thriving within LLMs and Google’s AI Overviews.

I translate complex AI and search mechanics into clear, actionable playbooks for executives, product and engineering teams, and marketing stakeholders. By building playbooks, anticipating industry shifts, and guiding cross-functional teams, I help brands strengthen their presence in the evolving generative search ecosystem.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Technical SEO Lead at Cygnet One

March 1, 2025 - Present

Lead the GEO/AEO roadmap for the company’s SaaS platform, ensuring brand, entity, and product signals are optimized for visibility across AI search engines, LLMs, and Google's AI Overviews. Conduct deep analysis of AI-generated responses to identify prompt patterns, entity gaps, and model behavior to improve brand presence in AI-driven discovery. Partner with product and engineering teams to implement structured data improvements, optimize entity relationships, and refine content architecture for better AI surfacing. Build internal AEO playbooks and frameworks guiding content, product, and marketing teams to improve visibility in AI-based discovery systems. Develop systems for evaluating AI crawler behavior and ranking signals, and how LLMs prioritize sources for synthesized answers. Train leadership, product managers, and marketers on the evolving AI search landscape and establish internal AEO standards and best practices. Monitor AI Overview volatility using proprietary pattern tra

Subject Matter Expert - SEO at Uplers Solutions Pvt. Ltd.

January 1, 2024 - March 1, 2025

Served as the technical SEO lead for enterprise clients, collaborating with product managers and developers to resolve complex technical issues and drive scalable improvements. Managed multiple SEO work streams, including product SEO implementation, Core Web Vitals enhancements, structured data deployment, and JavaScript rendering evaluations. Performed advanced diagnostics for sudden traffic drops, site migrations, indexing failures, canonical misconfigurations, and rendering issues. Filed, tracked, and prioritized technical SEO tasks in JIRA, communicating requirements, acceptance criteria, and QA validation with engineering teams. Led the development of internal technical SEO standards and documentation, including CWV accessibility guidelines and performance optimization. Benchmarked competitor sites— particularly in news and content-heavy verticals— to identify architecture, schema, and performance opportunities. Delivered technical SEO training to SEO teams, content teams, and

SEO Analyst at Uplers Solutions Pvt. Ltd.

January 1, 2019 - January 1, 2024

Performed SEO audits, identified issues, and proposed implementation roadmaps. Conducted keyword research and provided content optimization guidance. Optimized on-page elements (meta tags, headings, page titles). Monitored traffic and keyword trends via Conductor and Adobe Analytics. Shared SEO insights with stakeholders through in-depth reports. Trained non-SEO team members on basic optimization practices. Collaborated with marketing teams to align SEO with content roadmaps.

Internet Marketing Executive at NCrypted Technologies

January 1, 2018 - January 1, 2019

Developed on-page and off-page strategies including link building and content optimization. Maintained company brand presence across digital assets. Trained junior team members on SEO trends and fundamentals.

SEO Executive at Kumbh Design INC.

January 1, 2017 - December 31, 2017

Managed complete SEO activities including keyword targeting and campaign tracking. Created and optimized content to improve rankings. Supervised and guided a small execution team.