I’m a Senior WordPress Developer and UI/UX Designer focused on building websites that don’t just look good — they perform. I specialize in developing scalable, high-performance WordPress systems that combine strong UI/UX design with conversion-focused functionality. My work sits at the intersection of development, design, and marketing — helping businesses improve user experience, increase conversions, and drive measurable growth. My core areas of expertise include: • Custom WordPress development (themes, plugins, ACF) • UI/UX design in Figma (wireframes, prototypes, design systems) • Conversion optimization (CRO) and performance improvements • SEO-ready architecture and scalable builds • Analytics and tracking (GA4, Google Tag Manager) Over the past few years, I’ve worked across fintech platforms, enterprise websites, and lead generation systems — delivering solutions that improve engagement, performance, and business outcomes. At Builder Lead Converter, I currently lead the development of high-conversion websites for home builders, where I’ve helped reduce development timelines while improving performance and lead generation results. I enjoy solving complex problems and building systems that are not only functional, but efficient, scalable, and aligned with real business goals. If you're looking for someone who understands both the technical and strategic side of web development, let’s connect.

Samson Oduor

I’m a Senior WordPress Developer and UI/UX Designer focused on building websites that don’t just look good — they perform. I specialize in developing scalable, high-performance WordPress systems that combine strong UI/UX design with conversion-focused functionality. My work sits at the intersection of development, design, and marketing — helping businesses improve user experience, increase conversions, and drive measurable growth. My core areas of expertise include: • Custom WordPress development (themes, plugins, ACF) • UI/UX design in Figma (wireframes, prototypes, design systems) • Conversion optimization (CRO) and performance improvements • SEO-ready architecture and scalable builds • Analytics and tracking (GA4, Google Tag Manager) Over the past few years, I’ve worked across fintech platforms, enterprise websites, and lead generation systems — delivering solutions that improve engagement, performance, and business outcomes. At Builder Lead Converter, I currently lead the development of high-conversion websites for home builders, where I’ve helped reduce development timelines while improving performance and lead generation results. I enjoy solving complex problems and building systems that are not only functional, but efficient, scalable, and aligned with real business goals. If you're looking for someone who understands both the technical and strategic side of web development, let’s connect.

Available to hire

I’m a Senior WordPress Developer and UI/UX Designer focused on building websites that don’t just look good — they perform.

I specialize in developing scalable, high-performance WordPress systems that combine strong UI/UX design with conversion-focused functionality. My work sits at the intersection of development, design, and marketing — helping businesses improve user experience, increase conversions, and drive measurable growth.

My core areas of expertise include:
• Custom WordPress development (themes, plugins, ACF)
• UI/UX design in Figma (wireframes, prototypes, design systems)
• Conversion optimization (CRO) and performance improvements
• SEO-ready architecture and scalable builds
• Analytics and tracking (GA4, Google Tag Manager)

Over the past few years, I’ve worked across fintech platforms, enterprise websites, and lead generation systems — delivering solutions that improve engagement, performance, and business outcomes.

At Builder Lead Converter, I currently lead the development of high-conversion websites for home builders, where I’ve helped reduce development timelines while improving performance and lead generation results.

I enjoy solving complex problems and building systems that are not only functional, but efficient, scalable, and aligned with real business goals.

If you’re looking for someone who understands both the technical and strategic side of web development, let’s connect.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Lead Web Developer & Digital Marketing Automation Specialist at DPO Pay by Network
April 1, 2025 - Present
Led development of high-conversion WordPress websites for home builders, directly supporting lead generation. Designed UI/UX across client projects; developed full WordPress solutions using Elementor + ACF. Optimized performance, SEO, and ongoing marketing campaigns; collaborated with marketing to drive data-driven results.
Lead Developer at DPO Pay Corporate Platform (Global Payments)
April 1, 2023 - March 1, 2025
Led development and optimization of a global fintech platform supporting multi-country operations. Improved user experience and engagement through UX enhancements and performance tuning. Integrated analytics, tracking systems, and marketing tools to support data-driven decisions. Aligned technical execution with conversion and business performance goals.
Lead Web Developer & Digital Marketing Manager at Bright Technologies LTD
December 1, 2020 - April 1, 2023
Led UI/UX design across a diverse range of client projects. Improved website performance and user engagement through conversion-focused UX optimization. Developed full WordPress builds using Elementor + ACF; delivered scalable architecture for platform growth.
Senior Web Developer at EMI Influencers
August 1, 2019 - March 1, 2021
Developed responsive websites and digital platforms for marketing and non-profit campaigns. Oversaw and maintained 30+ active WordPress websites, ensuring performance and consistency. Improved user experiences and engagement through conversion-focused UX optimizations.

Education

Bachelor of Science in Computer Technology at Jomo Kenyatta University of Agriculture and Technology
January 1, 2016 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Financial Services, Professional Services, Media & Entertainment