Growth & Content Strategist with 4+ years of experience building brand presence, scaling audiences, and driving content-led growth across startups and established organizations. I translate complex ideas into compelling narratives and execute data-backed campaigns across platforms like X, LinkedIn, Instagram, TikTok, Telegram, and Discord. I specialize in content strategy, community building, SEO, brand positioning, and partnerships—turning education and storytelling into retention, visibility, and measurable growth. My work spans industries including AI, healthcare, SaaS, fintech, Web3, e-commerce, and lifestyle brands.…

Samuel Oluwaferanmi Adediran

Growth & Content Strategist with 4+ years of experience building brand presence, scaling audiences, and driving content-led growth across startups and established organizations. I translate complex ideas into compelling narratives and execute data-backed campaigns across platforms like X, LinkedIn, Instagram, TikTok, Telegram, and Discord. I specialize in content strategy, community building, SEO, brand positioning, and partnerships—turning education and storytelling into retention, visibility, and measurable growth. My work spans industries including AI, healthcare, SaaS, fintech, Web3, e-commerce, and lifestyle brands.…

Available to hire

Growth & Content Strategist with 4+ years of experience building brand presence, scaling audiences, and driving content-led growth across startups and established organizations. I translate complex ideas into compelling narratives and execute data-backed campaigns across platforms like X, LinkedIn, Instagram, TikTok, Telegram, and Discord.

I specialize in content strategy, community building, SEO, brand positioning, and partnerships—turning education and storytelling into retention, visibility, and measurable growth. My work spans industries including AI, healthcare, SaaS, fintech, Web3, e-commerce, and lifestyle brands.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Head of Growth, Content & Marketing at SignalDeck (Light Water)
May 1, 2026 - Present
Built SignalDeck's digital presence from the ground up, creating brand positioning, content strategy, and audience growth initiatives that drove 1,350% organic growth on X in the first eight weeks (no paid promotion). Developed trader-focused educational content and engagement strategies, managed content operations and community interactions, and ran growth experiments to improve brand visibility and engagement using Fedica for campaign coordination. Built and evaluated an ambassador pipeline by researching and engaging 80+ vetted community partners aligned with the target audience, collaborating with founders on messaging, positioning, and early-stage growth strategy.
Marketing & Community Strategist at Students for Accessible Aerospace
February 1, 2026 - May 1, 2026
Contributed to an organization-wide quarter impacting 97,500+ students across 189 countries, publishing 70+ articles. Produced research-driven articles and newsletters that supported a20% increase in engagement across LinkedIn, X, and Instagram. Interviewed researchers and faculty to develop credible thought leadership content for STEM and aerospace communities. Designed and executed digital outreach initiatives that increased participation in community events by 50% within the first quarter.
Content Strategist & Social Media Manager at Blest Fragrance
December 31, 2025 - October 6, 2025
Built and executed content strategy aligned with brand goals, increasing customer engagement by 35%. Designed and launched promotional campaigns that enhanced brand visibility across social platforms.
Content Strategist & Social Media Manager at Blest Fragrance
December 31, 2025 - October 6, 2025
Built and executed content strategy aligned with brand goals, increasing customer engagement by 35%. Designed and launched promotional campaigns that enhanced brand visibility across social platforms.
Content Strategist & Social Media Manager at Blest Fragrance
December 31, 2025 - October 6, 2025
Built and executed content strategy aligned with brand goals, increasing customer engagement by 35%. Designed and launched promotional campaigns that enhanced brand visibility across social platforms.
Community & Marketing Strategist at Ample Protocol
January 1, 2025 - January 1, 2026
Worked directly with founder Kenny Johns to develop marketing, community, and growth strategies during early-stage growth. Managed social media strategy, audience engagement, community operations, content development, and partnership outreach to expand collaboration opportunities and brand awareness. Grew the X audience by 68.78% using organic content strategy and ecosystem initiatives. Built community systems across Telegram and Discord (onboarding, moderation, engagement campaigns, and retention), increasing engagement by 300%. Introduced XSpaces to grow ecosystem awareness and brand authority and led educational campaigns to improve product understanding and strengthen visibility.
Content Strategist & Social Media Manager at Blest Fragrance
January 1, 2025 - October 9, 2025
Led digital content and social strategy for a luxury perfume brand, driving a 45% increase in engagement and audience growth. Developed campaigns and storytelling initiatives that deepened customer connection and brand visibility.
Freelance Writer at The Capital
January 1, 2025 - Present
Produced research-driven articles on blockchain, DeFi, and crypto markets, enhancing the platform's thought leadership. Created SEO-focused content that increased organic traffic, engagement, and reader retention.
Content Writer at Devdoot
January 1, 2025 - Present
Delivered 22+ SEO-optimized blogs and articles, recognized for research depth, clarity, and consistency with brand goals. Improved organic reach and SERP rankings through strategic keyword research and SEO implementation. Collaborated with editors and designers to maintain cohesive storytelling across all channels.
Community Manager & Content Strategist at Ample Protocol
January 1, 2025 - Present
Led X(Twitter) content strategy and community engagement to amplify IP tokenization and Web3 innovation. Managed Discord and Telegram communities, launching interactive engagement systems that increased member participation by 300%. Supported execution of XSpaces, partnerships, and campaigns to expand visibility and ecosystem alignment. Collaborated cross-functionally to align marketing, content, and community initiatives, strengthening Ample's brand positioning.
Freelance Writer at The Capital
January 1, 2025 - Present
Produced research-driven articles on blockchain, DeFi, and crypto markets, strengthening platform authority. Created high-quality SEO content that improved rankings and increased reader engagement.
Content Writer at Devdoot
January 1, 2025 - Present
Delivered 22+ SEO-optimized blogs/articles, praised for research depth, consistency, and alignment with brand goals; boosted organic reach and SERP rankings through targeted keyword research and SEO strategy; collaborated with editors/designers to ensure cohesive storytelling across platforms; recognized by HR for creativity, adaptability, strong grasp of content creation, and audience engagement.
Community Manager/Moderator & Content Strategist at Ample Protocol
January 1, 2025 - Present
Developed and executed content strategies to communicate Ample’s vision of IP tokenization and Web3 innovation; oversaw Discord and Telegram community management and moderation, fostering an active, supportive environment; implemented engagement systems with Telegram bots (quests, tasks, trivia, and community games), driving a 300% increase in member participation; scaled social media presence and messaging, increasing visibility and user adoption across platforms; aligned marketing, content, and community initiatives with cross-functional teams to strengthen Ample’s brand positioning.
Content Strategist & Social Media Manager at Blest Fragrance
January 1, 2025 - October 6, 2025
Built and executed content strategy aligned with brand goals, increasing customer engagement by 35%. Designed and launched promotional campaigns that enhanced brand visibility across social platforms.
Freelance Writer at The Capital
January 1, 2025 - Present
Produced research-driven articles on blockchain, DeFi, and crypto markets, strengthening platform authority. Created high-quality SEO content that improved rankings and increased reader engagement.
Content Writer at Devdoot
January 1, 2025 - Present
Delivered 22+ SEO-optimized blogs/articles, praised for research depth, consistency, and alignment with brand goals. Boosted organic reach and SERP rankings through targeted keyword research and SEO strategy. Collaborated with editors/designers to ensure cohesive storytelling across platforms. Recognized by HR for creativity, adaptability, strong grasp of content creation, and audience engagement.
Community Manager/Moderator & Content Strategist at Ample Protocol
January 1, 2025 - Present
Developed and executed content strategies communicating Ample's vision of IP tokenization and Web3 innovation. Oversaw Discord and Telegram community management and moderation, fostering an active, supportive environment. Implemented engagement systems with Telegram bots (quests, tasks, trivia, and community games), driving a 300% increase in member participation. Scaled social media presence and messaging, increasing visibility and user adoption across platforms. Aligned marketing, content, and community initiatives with cross-functional teams to strengthen Ample's brand positioning.
Freelance Writer at The Capital
January 1, 2025 - Present
Produced research-driven articles on blockchain, DeFi, and crypto markets, strengthening platform authority. Created high-quality SEO content that improved rankings and increased reader engagement.
Content Writer at Devdoot
January 1, 2025 - Present
Delivered 22+ SEO-optimized blogs/articles, praised for research depth, consistency, and alignment with brand goals. Boosted organic reach and SERP rankings through targeted keyword research and SEO strategy. Collaborated with editors/designers to ensure cohesive storytelling across platforms. Recognized by HR for creativity, adaptability, strong grasp of content creation, and audience engagement.
Community Manager/Moderator & Content Strategist at Ample Protocol
January 1, 2025 - Present
Developed and executed content strategies to communicate Ample’s vision of IP tokenization and Web3 innovation. Oversaw Discord and Telegram community management and moderation, fostering an active, supportive environment. Implemented engagement systems with Telegram bots (quests, tasks, trivia, and community games), driving a 300% increase in member participation. Scaled social media presence and messaging, increasing visibility and user adoption across platforms. Aligned marketing, content, and community initiatives with cross-functional teams to strengthen Ample’s brand positioning.
Freelance Writer at The Capital
January 1, 2025 - Present
Produced research-driven articles on blockchain, DeFi, and crypto markets, strengthening platform authority. Created high-quality SEO content that improved rankings and increased reader engagement.
Content Writer at Devdoot
January 1, 2025 - Present
Delivered 22+ SEO-optimized blogs/articles, praised for research depth, consistency, and alignment with brand goals. Boosted organic reach and SERP rankings through targeted keyword research and SEO strategy. Collaborated with editors/designers to ensure cohesive storytelling across platforms. Recognized by HR for creativity, adaptability, strong grasp of content creation, and audience engagement.
Community Manager/Moderator & Content Strategist at Ample Protocol
January 1, 2025 - Present
Developed and executed content strategies to communicate Ample's vision of IP tokenization and Web3 innovation. Oversaw Discord and Telegram community management and moderation, fostering an active, supportive environment. Implemented engagement systems with Telegram bots (quests, tasks, trivia, and community games), driving a 300% increase in member participation. Scaled social media presence and messaging, increasing visibility and user adoption across platforms. Aligned marketing, content, and community initiatives with cross-functional teams to strengthen Ample's brand positioning.
Content Strategist & Social Media Manager at Towbee Stitches
December 31, 2024 - October 6, 2025
Managed social media campaigns, increasing online presence by 40%. Created and edited branded content for improved engagement.
Social Media Manager at Adunni Clothings
December 31, 2024 - October 6, 2025
Executed content strategy that increased online sales by 30% and visibility by 25%. Edited and optimized content schedules, improving visibility by 40%. Directed engaging content creation and maintained consistent brand storytelling leading to more visibility.
Content Strategist & Social Media Manager at Towbee Stitches
December 31, 2024 - October 6, 2025
Managed social media campaigns, increasing online presence by 40%. Created and edited branded content for improved engagement.
Social Media Manager at Adunni Clothings
December 31, 2024 - October 6, 2025
Executed content strategy that increased online sales by 30% and visibility by 25%. Edited and optimized content schedules, improving visibility by 40%. Directed engaging content creation and maintained consistent brand storytelling leading to more visibility.
Content Strategist & Social Media Manager at Towbee Stitches
December 31, 2024 - October 6, 2025
Managed social media campaigns, increasing online presence by 40%. Created and edited branded content for improved engagement.
Social Media Manager at Adunni Clothings
December 31, 2024 - October 6, 2025
Executed content strategy that increased online sales by 30% and visibility by 25%. Edited and optimized content schedules, improving visibility by 40%. Directed engaging content creation and maintained consistent brand storytelling leading to more visibility.
Social Media Strategist at For the Breast of Us (FTBOU)
January 1, 2024 - December 31, 2024
Owned social media strategy for this breast cancer awareness NGO, crafting community-first storytelling that drove a 45% engagement increase. Led the BaddieCon campaign “Survivorship Is Reimagining Your Joy,” generating 5,691 views and 447 likes on Instagram through emotionally resonant storytelling. Combined data-backed strategy with authentic storytelling to educate and empower communities around breast cancer awareness.
Content Strategist & Social Media Manager at Blest Fragrance
January 1, 2024 - January 1, 2025
Increased audience engagement by 45% through emotionally resonant, storytelling-led campaigns across Instagram. Built and executed an across-platform content strategy that unified brand voice, drove loyalty, and deepened consumer relationships. Managed content calendars, creative briefs, and publishing schedules in Notion while tracking performance insights through Meta Business Suite and maintaining consistency across channels with platform-specific tone adjustments.
SEO Content Writer & Social Media Support at Devdoot (Healthcare & Telemedicine)
January 1, 2024 - January 1, 2025
Produced 22+ long-form SEO-optimized articles across healthcare, medical technology, and access-to-care topics, improving SERP rankings and driving sustained organic traffic. Increased user retention by 25% by clearly and credibly communicating complex medical advancements to general and professional audiences. Supported social media presence and paid ad campaigns using Meta Business Suite and Facebook Ads Manager, aligned with content strategy for direct-to-consumer patient acquisition. Worked independently from editorial briefs, sourcing research and expert data while consistently meeting quality and deadline standards.
Content Strategist & Social Media Manager at Towbee Stitches
January 1, 2024 - October 9, 2025
Developed and managed digital content strategies for a modern African fashion brand, blending traditional styles with contemporary appeal. Created, edited, and scheduled visually engaging social media content that increased online presence by 40%. Collaborated on styling concepts and seasonal campaigns that showcased the brand's unique fashion identity and boosted customer engagement.
Social Media Manager at Adunni Clothings
January 1, 2024 - Present
Executed social media and content strategies for an African fashion brand specializing in ready-to-wear and premium fabric sales, driving a 30% increase in online sales. Introduced the brand to TikTok, launching a campaign featuring models to promote ready-to-wear collections, significantly improving reach and lead generation. Optimized content schedules and visuals to highlight African craftsmanship, boosting brand awareness by 55%.
Content Strategist & Social Media Manager at Towbee Stitches
January 1, 2024 - October 6, 2025
Managed social media campaigns, increasing online presence by 40%. Created and edited branded content for improved engagement.
Social Media Manager at Adunni Clothings
January 1, 2024 - Present
Executed content strategy that increased online sales by 30% and visibility by 25%. Edited and optimized content schedules, improving visibility by 40%. Directed engaging content creation and maintained consistent brand storytelling leading to more visibility.
Brand Advertiser & Project Manager at Helenbeddingsnmore
December 31, 2023 - October 6, 2025
Managed content creation and editing for digital advertising campaigns. Developed influencer marketing strategies, increasing engagement and conversions.
Brand Advertiser & Project Manager at Helenbeddingsnmore
December 31, 2023 - October 6, 2025
Managed content creation and editing for digital advertising campaigns. Developed influencer marketing strategies, increasing engagement and conversions.
Brand Advertiser & Project Manager at Helenbeddingsnmore
December 31, 2023 - October 6, 2025
Managed content creation and editing for digital advertising campaigns. Developed influencer marketing strategies, increasing engagement and conversions.
Freelance Technical Writer at The Capital (Web3 & Digital Finance)
January 1, 2023 - Present
Wrote research-driven articles on blockchain, DeFi, AI-adjacent fintech, and crypto markets, translating technical concepts into accessible thought leadership. Applied SEO best practices (keyword strategy, internal linking, and search intent) to grow organic visibility and reader engagement. Helped establish The Capital as a credible voice in Web3 through authoritative, data-backed content published to a global readership.
Brand Advertiser & Project Manager at Helenbeddingsnmore
January 1, 2023 - October 9, 2025
Managed end-to-end content creation and digital advertising campaigns for a home and bedding brand. Developed influencer collaborations and seasonal campaigns that increased brand visibility and customer engagement. Oversaw marketing projects from concept to execution, ensuring alignment with sales goals and consistent brand presentation across platforms.
Brand Advertiser & Project Manager at Helenbeddingsnmore
January 1, 2023 - October 6, 2025
Managed content creation and editing for digital advertising campaigns. Developed influencer marketing strategies, increasing engagement and conversions.
Content Strategist & Social Media Manager at Towbee Stitches
January 1, 2022 - January 1, 2024
Overhauled brand positioning and visual identity, improving visibility by 40% through multi-platform content strategy, calendar management, and unified brand voice guidelines. Mentored junior content team members and managed cross-functional handoffs using Trello and Asana to keep consistency across social, ecommerce, and in-store experiences.
Brand Advertiser & Project Manager at Helenbeddingsnmore
January 1, 2021 - January 1, 2023
Led influencer partnerships and seasonal digital campaigns across Instagram and TikTok to drive audience growth, engagement, and conversion during peak retail periods. Managed end-to-end campaign execution including strategy, creative oversight, publishing, and ensuring all content aligned with brand voice and revenue targets.

Education

B.Eng. in Agricultural & Bio-Systems Engineering (Second Class Upper Division) at Landmark University
January 11, 2030 - October 6, 2025
Bachelors of Engineering (B.Eng.) in Agricultural & Bio-Systems Engineering at Landmark University
January 11, 2030 - October 6, 2025
Bachelor of Engineering (B.Eng.) in Agricultural & Bio-Systems Engineering at Landmark University
January 11, 2030 - October 6, 2025
Bachelors of Engineering (B.Eng.) in Agricultural & Bio-Systems Engineering at Landmark University
January 11, 2030 - October 6, 2025
Bachelor of Engineering (B.Eng.) in Agricultural & Bio-Systems Engineering at Landmark University
January 11, 2030 - October 9, 2025
B.Eng. (Agricultural &Bio-Systems Engineering) — Second Class Upper Division at Landmark University
January 11, 2030 - July 22, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Other, Financial Services, Education, Retail, Non-Profit Organization, Healthcare, Consumer Goods

Skills

Experience Level