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Hi, I’m Samuel, a full-stack digital marketer focused on building growth engines that scale. Over the past eight years I’ve driven paid media and e-commerce initiatives across NGOs, marketplaces and retail, continually improving ROAS and reducing CPA while aligning strategy with creative and product teams. I enjoy designing measurement ecosystems and coordinating multi‑agency and in‑house teams, using AI to automate repetitive tasks and unlock data‑driven decisions. I speak fluent Spanish and English, and I love turning complex data into clear actions that boost online sales and customer lifetime value.…Hi, I’m Samuel, a full-stack digital marketer focused on building growth engines that scale. Over the past eight years I’ve driven paid media and e-commerce initiatives across NGOs, marketplaces and retail, continually improving ROAS and reducing CPA while aligning strategy with creative and product teams. I enjoy designing measurement ecosystems and coordinating multi‑agency and in‑house teams, using AI to automate repetitive tasks and unlock data‑driven decisions. I speak fluent Spanish and English, and I love turning complex data into clear actions that boost online sales and customer lifetime value.

Samuel Cano Prieto

Growth Marketer, PPC Manager, Marketing Strategist, +3

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Hi, I’m Samuel, a full-stack digital marketer focused on building growth engines that scale. Over the past eight years I’ve driven paid media and e-commerce initiatives across NGOs, marketplaces and retail, continually improving ROAS and reducing CPA while aligning strategy with creative and product teams. I enjoy designing measurement ecosystems and coordinating multi‑agency and in‑house teams, using AI to automate repetitive tasks and unlock data‑driven decisions. I speak fluent Spanish and English, and I love turning complex data into clear actions that boost online sales and customer lifetime value.…Hi, I’m Samuel, a full-stack digital marketer focused on building growth engines that scale. Over the past eight years I’ve driven paid media and e-commerce initiatives across NGOs, marketplaces and retail, continually improving ROAS and reducing CPA while aligning strategy with creative and product teams. I enjoy designing measurement ecosystems and coordinating multi‑agency and in‑house teams, using AI to automate repetitive tasks and unlock data‑driven decisions. I speak fluent Spanish and English, and I love turning complex data into clear actions that boost online sales and customer lifetime value.

Available to hire

Hi, I’m Samuel, a full-stack digital marketer focused on building growth engines that scale. Over the past eight years I’ve driven paid media and e-commerce initiatives across NGOs, marketplaces and retail, continually improving ROAS and reducing CPA while aligning strategy with creative and product teams.

I enjoy designing measurement ecosystems and coordinating multi‑agency and in‑house teams, using AI to automate repetitive tasks and unlock data‑driven decisions. I speak fluent Spanish and English, and I love turning complex data into clear actions that boost online sales and customer lifetime value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Digital Acquisition Specialist at Independent / Freelance

June 30, 2025 - September 17, 2025

Managed Paid Media (Google Ads & Meta Ads) with budgets of €4k–€30k per month; designed a fully on full‑funnel program integrated with telemarketing and HubSpot workflows; cut CPA by up to 60%; built dashboards in Looker Studio (GA4, GSC, Google Ads, Meta Ads) to track KPIs and channel performance; coordinated with external agencies, freelancers and in‑house teams; leveraged AI for automation and analysis to drive efficient campaigns.

Digital Acquisition Specialist at Independent / Samuel Cano Prieto

June 1, 2025 - October 2, 2025

Managed paid media and growth initiatives across Google Ads and Meta Ads with monthly budgets ranging from €4k to €30k. Built an always-on full-funnel program integrated with telemarketing and HubSpot workflows, reducing CPA by up to 60% and increasing online conversions. Created dashboards in Looker Studio (GA4, GSC, Google Ads, Meta) to track KPIs and channel performance; enhanced SEO rankings. Coordinated programmatic agencies, freelancers and WordPress/Shopify teams for Spanish, Italian and Portuguese markets, ensuring timely delivery and internal autonomy.

Digital Acquisition Specialist at Plan International Spain

June 1, 2025 - September 17, 2025

Managed Paid Media (Google Ads & Meta Ads) with budgets €4k–€30k/mo; optimized creatives, targeting and settings to boost ROAS. Designed an always‑on full‑funnel programme (Know–Like–Trust–Buy) integrated with telemarketing and HubSpot workflows, cutting CPA by up to 60% and tripling online conversions. Built dashboards in Looker Studio to track KPIs and channel performance; enhanced SEO rankings. Coordinated programmatic agencies, freelancers and WordPress teams for Spanish, Italian and Portuguese markets, ensuring timely delivery and internal autonomy.

Growth & Paid Media Manager

June 1, 2025 - September 17, 2025

Managed Paid Media (Google Ads & Meta Ads) with budgets of €4k–€30k per month, optimized creatives, targeting and settings to boost ROAS. Designed an always-on full-funnel program integrated with telemarketing and HubSpot workflows, cutting CPA by up to 60% and tripling online conversions. Built dashboards in Looker Studio (GA4, GSC, Google Ads, Looker Studio, GA4) to track KPIs and channel performance; coordinated programmatic agencies, freelancers and WordPress teams for Spanish, Italian and Portuguese markets, ensuring timely delivery and internal autonomy. Regularly leveraged AI to automate, analyze and create efficiently.

E‑commerce Manager at Casas de Hualdo

March 31, 2022 - September 17, 2025

Restructured the digital infra: unified Meta Business Manager, rolled out GA4 & GTM and established a robust tracking framework to optimize campaigns; designed and launched the first omnichannel B2C go‑to‑market; redesigned the website (WordPress/PrestaShop) to improve UX and conversions; enhanced iOS 14 audience data and achieved positive ROI with lifted online sales.

E-commerce Manager at Casas de Hualdo

March 1, 2022 - October 2, 2025

Restructured digital infrastructure: unified Meta Business Manager, rolled out GA4 & GTM and set up a robust tracking framework to optimize campaigns and meet KPIs. Designed and launched the company’s first omnichannel B2C strategy (Google Ads, Meta Ads, Email), achieving positive ROI and lifting online sales. Led website redesign (WordPress / PrestaShop), improving UX and checkout; increased conversion rate and AOV through cross- and up-sell. Strengthened iOS 14 impact with custom audiences and abandoned-cart emails, lowering CPA. Improved SEO through on-page and technical enhancements with richer visuals.

E‑commerce Manager at Casas de Hualdo

March 1, 2022 - September 17, 2025

Restructured the digital infrastructure: unified Meta Business Manager, rolled out GA4 & GTM and set up a robust tracking framework to optimise campaigns and meet KPIs. Designed and launched the company’s first omnichannel B2C strategy (Google Ads, Meta Ads, Email), achieving positive ROI and lifting online sales. Led the website redesign (WordPress / PrestaShop), improving UX and checkout; conversion rate rose and AOV increased through cross‑ and up‑selling. Softened the impact of iOS 14 with custom audiences and abandoned‑cart emails, lowering CPA. Strengthened SEO through on‑page and technical improvements together with enriched visual content.

E-commerce Manager at Casas de Hualdo

March 1, 2022 - September 17, 2025

Restructured the digital infrastructure: unified Meta Business Manager, rolled out GA4 & GTM, and set up a robust tracking framework to optimize campaigns and meet KPIs. Led the company’s first omnichannel B2C growth program (Google Ads, Meta Ads, Email) achieving positive ROI and online sales lift. Redesigned the website (WordPress/Prestashop), improved UX and checkout; enhanced iOS 14 audience strategies and onboarding automation; strengthened SEO and technical improvements to increase visibility.

Co‑Founder & Marketing Manager at Tu Fruto Fresco

April 30, 2021 - September 17, 2025

Built a fully functional Shopify store with payment gateway, logistics integration and reliable tracking; designed a 360° growth strategy across Search, Social, Email, SEO and Affiliate channels; automated onboarding processes and reduced manual workloads; expanded customer base and repeat purchases.

Co-Founder & Marketing Manager at Tu Fruto Fresco

April 1, 2021 - October 2, 2025

Built the brand’s digital ecosystem from scratch: Shopify store, domain and payment gateway integration with reliable tracking (GA4, GTM) linked to Google Ads, Meta Ads and Amazon. Executed a holistic growth strategy across Google Ads, Meta Ads, Email, SEO and Affiliate programs to boost sales and repeat purchases. Developed operational backbone with automated Google Sheets workflows for onboarding and synchronization, reducing manual workload and errors. Ran multi‑channel campaigns including Meta lead magnets, Search Ads, emails and an affiliate/loyalty program to grow the customer base and repeat rate.

Co‑Founder & Marketing Manager at Tufrutofresco

April 1, 2021 - September 17, 2025

Built a fully functional Shopify marketplace: payment gateway, logistics integration and reliable tracking (GA4, GTM, Google Ads, Meta). Designed a 360° growth strategy: defined KPIs and aligned Search, Social, Email, SEO and Affiliate to boost sales and repeat purchases. Developed operational backbone: producer back‑office and Google Sheets automations for product onboarding and sync, cutting manual workload and errors. Ran multichannel campaigns: Meta Ads lead magnets, Search Ads, email flows and an affiliate/loyalty programme with a self‑service portal, expanding the customer base and repeat rate.

Co-Founder & Marketing Manager at Tu Fruto Fresco

April 1, 2021 - September 17, 2025

Built a fully functional Shopify store with payment gateway integration and logistics tracking, end-to-end analytics (GA4, GTM, Google Ads, Meta Ads, Amazon). Designed and executed a 360° growth strategy across Search, Social, Email, SEO and Affiliate channels to boost sales and repeat purchases. Developed an operational backbone with producer onboarding automation and data synchronization to reduce manual errors.

Marketing Manager at Flaska Spain

January 31, 2020 - September 17, 2025

Audited digital channels (Email, SEO, Affiliate, Price Comparison, Facebook Ads) using GA Universal and in‑house dashboards; designed and launched multi‑channel campaigns (Search, Social, Email, SEO, Affiliate) to drive ROI; led cross‑functional teams to improve UX and conversions; enhanced iOS 14 readiness with improved audience targeting and post‑install flows.

Marketing Manager at Flaska Spain

January 1, 2020 - October 2, 2025

Led a cross-channel growth program, auditing digital channels (email, SEO, affiliate, price comparisons, Facebook Ads) and implementing in‑house dashboards with KPI reviews. Collaborated with creative and development teams to run A/B tests, improving CTR and conversions. Strengthened product visibility and pricing strategies while ensuring timely delivery across markets.

Marketing Manager at Flaska Spain

January 1, 2020 - September 17, 2025

Built the brand’s digital ecosystem from scratch: Shopify store, domains, payment gateway and logistics, with end‑to‑end tracking via GA4, GTM linked to Google Ads, Meta Ads and Amazon. Designed and executed a multichannel strategy (Google Ads, Meta Ads, Amazon), achieving positive ROI and hitting acquisition and sales KPIs. Set KPIs and GA4 dashboards, providing daily/weekly analyses and monthly finance reports for data‑driven budget reallocation. Launched Mailchimp storytelling campaigns with cross‑ and up‑selling flows, boosting product visibility and customer profitability.

Marketing Manager at Flaska Spain

January 1, 2020 - September 17, 2025

Built the digital ecosystem (Shopify store, domain, payment gateway, logistics) and defined KPIs. Implemented multi-channel campaigns (Google Ads, Meta Ads, Amazon) to achieve positive ROI. Redesigned website UX and checkout, improving conversion rate and AOV; strengthened SEO and on-page tech to improve rankings; optimized iOS 14 audience targeting and abandoned-cart recovery flows, driving down CPA.

Marketing Analyst, PPC at Lenstore (UK)

June 30, 2019 - September 17, 2025

Managed Google Ads and Bing Ads campaigns with a £300k monthly budget via an external agency; conducted weekly KPI reviews to reduce CPA; audited digital channels (Email, SEO, Affiliate, Price Comparison, Facebook Ads) against GA Universal dashboards; collaborated with creative and dev teams to run A/B tests and improve conversion rate.

Marketing Analyst, PPC at Lenstore (UK)

June 1, 2019 - October 2, 2025

Managed Google Ads and Bing Ads campaigns with a £300k monthly budget; performed channel audits and produced weekly reports guiding smarter budget allocation. Collaborated with creative and dev teams to run multi-channel campaigns across email, SEO and affiliate channels, driving acquisition KPIs and ROI. Analyzed customer journeys to identify checkout bottlenecks and implemented improvements.

Marketing Analyst, PPC at Lenstore (UK)

June 1, 2019 - September 17, 2025

Oversaw Google Ads and Bing Ads campaigns with a £300k monthly budget managed by an external agency; daily KPI reviews led to CPA reductions. Audited digital channels (Email, SEO, Affiliation, Price Comparison, Facebook Ads) with GA Universal and in‑house dashboards; weekly reports guided smarter budget allocation. Collaborated with creative and dev teams to run A/B tests on ads and UX, raising CTR and conversion rate. Analyzed the end‑to‑end customer journey, identifying checkout bottlenecks and implementing improvements. Maintained product and pricing feeds across web and external platforms; managed domains to ensure digital consistency.

Marketing Analyst, PPC at Lenstore (UK)

June 1, 2019 - September 17, 2025

Oversaw Google Ads and Bing Ads campaigns with a £300k monthly budget managed by an external agency; conducted weekly KPI reviews to reduce CPA. Audited digital channels (Email, SEO, Affiliate, Price Comparison, Facebook Ads) with GA Universal and internal dashboards; collaborated with creative and dev teams on A/B tests to improve CTR and conversions; maintained product and pricing feeds across web and external platforms, ensuring digital consistency.