Content Manager at TELUS

Created, edited and updated content with the Contentful CMS and published content for the TELUS website. Ensured SEO implementation with appropriate title tags, meta descriptions, keyword inclusion, and alt text for images within the CMS. Ensured content met information architecture and accessibility guidelines. Worked with visual designers, content strategists, and product owners on content requirements within the CMS. Collaborated with visual designers using Figma to ensure seamless alignment between web content and visual concepts. Provided insights and recommendations for optimizations, improvements and platform features through analysis of content data sources. Enhanced user experience and increased conversion rates through effective A/B testing methodologies.

Virtual Assistant at Virtual Gurus

Provided comprehensive virtual assistance to a food industry client, handling diverse tasks including content creation, email marketing, data entry, and file management. Supported product research and development, facilitated Shopify store template customization, conducted influencer marketing research, and generated blog content. Used project management tools to optimize team productivity and streamline communications.

Web Producer at Bite Me More Inc.

Resolved webpage formatting and SEO performance issues for bite memore.com and built custom web pages using HTML and CSS. Provided insights on SEO and web performance and actively assisted in addressing issues within their high-performance Pinterest account. Supported email marketing campaigns and ensured seamless execution and optimization.

Web Publisher at Chartered Professional Accountants of Canada

Created and published content for the CPA Canada website and Digital News Hub using Sitecore CMS. Collaborated with multiple departments to ensure content alignment with industry standards and conducted regular website audits for optimal page performance. Addressed accessibility issues to reduce financial risk and partnered with the digital marketing team to craft customized webpages for campaigns.

Content Author (Contract) at McCann Canada

Produced web pages for automotive clients, using Adobe Experience Manager (AEM). Worked with the project management team to deliver pages.