Sana Hanif

Contributed to brand development through digital storytelling and ESG-aligned content strategy. Conducted market research on ESG trends and presented findings to stakeholders. Collaborated with product managers and developers to design and iterate on 5+ digital products across web and mobile. Conducted 25+ user research sessions and A/B experiments, directly informing design and product decisions. Created user personas, journey maps, wireframes, and interactive prototypes in Figma throughout full design cycles. Participated in Agile sprints: backlog grooming, sprint planning, and daily standups. Presented design proposals and recommendations to clients and stakeholders. Mentored junior designers and facilitated interdisciplinary knowledge sharing. Designed UX/UI for web and mobile applications, reducing user onboarding time by 30%. Improved retention by 12% through data-informed iteration. Conducted competitive analysis and identified UX gaps to guide design improvements.

Led UX/UI design across 5+ digital products for web and mobile. Conducted user interviews, journey mapping, personas, wireframes, and interactive prototypes in Figma. Performed usability tests and A/B experiments to drive iteration and optimization. Collaborated with product managers and developers in Agile sprints (backlog grooming, sprint planning, daily standups). Improved onboarding experiences and retention by leveraging feedback and data-driven insights. Delivered competitive analyses and UX audits to close gaps and improve engagement.

Developed UX for web and mobile applications; led user interviews, prototyping, and testing cycles. Designed and prototyped key flows in Figma; collaborated with PMs and developers; contributed to onboarding improvements and accessibility enhancements. Key projects included Zolv at Ltd EMI Banking Application, TY MZ Time Zone Planning App, Digital Dope NFT Social Platform, and Blockchain in Luxury Educational Module. Worked within Agile workflows and contributed to interdisciplinary knowledge sharing.