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Hi, I’m Sana Khaliq. I’m a creative and data-driven SEO specialist with 4+ years of experience delivering organic growth for ecommerce and lifestyle brands. I’m skilled in on-page SEO, keyword strategy, and performance analysis, with a track record of securing first-page Google rankings and optimizing high-converting landing pages. I blend strong editorial instincts with technical expertise, digital storytelling, and a focus on driving measurable results. I thrive in cross-functional teams and love turning data into clear, actionable content strategies that boost discoverability and revenue.…Hi, I’m Sana Khaliq. I’m a creative and data-driven SEO specialist with 4+ years of experience delivering organic growth for ecommerce and lifestyle brands. I’m skilled in on-page SEO, keyword strategy, and performance analysis, with a track record of securing first-page Google rankings and optimizing high-converting landing pages. I blend strong editorial instincts with technical expertise, digital storytelling, and a focus on driving measurable results. I thrive in cross-functional teams and love turning data into clear, actionable content strategies that boost discoverability and revenue.

Sana Khaliq

Writer, Video Editor, Graphic Designer, +2

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Hi, I’m Sana Khaliq. I’m a creative and data-driven SEO specialist with 4+ years of experience delivering organic growth for ecommerce and lifestyle brands. I’m skilled in on-page SEO, keyword strategy, and performance analysis, with a track record of securing first-page Google rankings and optimizing high-converting landing pages. I blend strong editorial instincts with technical expertise, digital storytelling, and a focus on driving measurable results. I thrive in cross-functional teams and love turning data into clear, actionable content strategies that boost discoverability and revenue.…Hi, I’m Sana Khaliq. I’m a creative and data-driven SEO specialist with 4+ years of experience delivering organic growth for ecommerce and lifestyle brands. I’m skilled in on-page SEO, keyword strategy, and performance analysis, with a track record of securing first-page Google rankings and optimizing high-converting landing pages. I blend strong editorial instincts with technical expertise, digital storytelling, and a focus on driving measurable results. I thrive in cross-functional teams and love turning data into clear, actionable content strategies that boost discoverability and revenue.

Available to hire

Hi, I’m Sana Khaliq. I’m a creative and data-driven SEO specialist with 4+ years of experience delivering organic growth for ecommerce and lifestyle brands. I’m skilled in on-page SEO, keyword strategy, and performance analysis, with a track record of securing first-page Google rankings and optimizing high-converting landing pages.

I blend strong editorial instincts with technical expertise, digital storytelling, and a focus on driving measurable results. I thrive in cross-functional teams and love turning data into clear, actionable content strategies that boost discoverability and revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Brand Communications Executive at Plank Hardware

March 1, 2023 - January 1, 2024

Owned the company blog, producing SEO-optimised content that supported product launches and improved long-term organic visibility – achieving 200+ first-page Google rankings. Managed weekly email campaigns using Klaviyo – delivering up to £15k per send and optimised using A/B testing. Collaborated with PR and SEO agencies to align messaging across earned and owned channels.

Marketing Assistant at Plank Hardware

April 1, 2022 - March 1, 2023

Supported site-wide product launches with SEO-optimised content uploads and metadata checks. Produced blog and email content with keyword integration, ensuring clarity and consistency across channels. Coordinated campaign activity across site and social to improve visibility and brand reach.

Copywriting Intern at No Guilt Bakes

August 1, 2021 - March 1, 2022

Wrote SEO-optimised PDPs and blog posts using tools like Frase and Ubersuggest. Edited and standardised branded content to ensure SEO best practices and tone consistency. Supported content planning and visual editing in Canva.

Ecommerce Lead at SunGod

January 1, 2015 - July 1, 2025

Planned and implemented on-page SEO strategies for global category and campaign pages; improved keyword rankings and CRO. Refined and optimised category and home page copy in collaboration with ecommerce and SEO teams; improved discoverability and rankings for long-tail keywords. Partnered with SEO consultant to develop content strategy achieving first-page rankings for key terms such as “running sunglasses.”

Brand Communications & Ecommerce Lead at Plank Hardware

January 1, 2014 - January 1, 2025

Delivered optimised content across blog, PDPs and navigation, supporting visibility for high-volume keywords. Launched the US Shopify blog, developing a tailored SEO and content strategy for a new audience. Partnered with PR agency to ensure campaign content aligned with link-building and organic goals. Briefed designers and developers on structural and technical updates to improve site architecture. Used SEMrush and Google Analytics to analyse performance and lead site health optimisations.