Hi, I’m Sana Sheikh, a Berlin-based Social Media Manager with 4+ years of experience in content strategy, paid social campaigns, and audience growth across Instagram, TikTok, LinkedIn, and Meta platforms. I have a track record in managing multi-platform campaigns, analytics, and community engagement for SaaS and consumer brands. I enjoy turning data into storytelling and collaborating with clients to align content strategies with business goals.…

Sana Farooq

Hi, I’m Sana Sheikh, a Berlin-based Social Media Manager with 4+ years of experience in content strategy, paid social campaigns, and audience growth across Instagram, TikTok, LinkedIn, and Meta platforms. I have a track record in managing multi-platform campaigns, analytics, and community engagement for SaaS and consumer brands. I enjoy turning data into storytelling and collaborating with clients to align content strategies with business goals.…

Available to hire

Hi, I’m Sana Sheikh, a Berlin-based Social Media Manager with 4+ years of experience in content strategy, paid social campaigns, and audience growth across Instagram, TikTok, LinkedIn, and Meta platforms.
I have a track record in managing multi-platform campaigns, analytics, and community engagement for SaaS and consumer brands. I enjoy turning data into storytelling and collaborating with clients to align content strategies with business goals.

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Skills

Experience Level

Language

English
Fluent
German
Advanced

Work Experience

Social Media Manager at Deloitte
January 1, 2024 - Present
Social Media Manager responsible for leading social media strategy for 5+ brands, driving 60% growth in engagement through Meta Business Suite and Hootsuite; directed cross-platform content operations scheduling 20–30 high-performing weekly posts across Instagram, TikTok, YouTube, and LinkedIn using a scheduling tool to streamline publishing; coordinated 50+ graphics and video assets with a remote team to strengthen brand presence; executed growth strategies via A/B testing and competitor benchmarking using Google Analytics and Instagram Insights; partnered with clients to align content strategies with business goals, contributing to client retention of 30%+.
Freelance Social Media Manager at Upwork
July 1, 2022 - October 5, 2025
Managed social media accounts for 8-9 businesses. Designed visually appealing graphics and created engaging videos for various social media platforms. Crafted compelling and on-brand captions, posts, and other written content. Maintained regular communication with clients to update progress and incorporate feedback.
Social Media Manager at Upwork
July 1, 2022 - October 5, 2025
Managed social media accounts for 8-9 businesses. Designed visually appealing graphics and created engaging videos for various social media platforms. Crafted compelling and on-brand captions, posts, and other written content. Maintained regular communication with clients to update them on progress and incorporate their feedback.
Social Media Manager at Automotive Artificial Intelligence GmbH
May 1, 2022 - November 11, 2025
Boosted product engagement by 35% in 6 months through targeted content strategies and active community management. Coordinated 50+ graphics and video assets with a remote design team, strengthening the brand's digital presence. Launched and optimized Meta and TikTok ads, achieving up to 3x ROAS and strong lead performance. Actively engaged with clients and followers via DMs, comments, and mentions, increasing audience retention by 25%. Leveraged HubSpot analytics to refine social media strategy, resulting in a 30% lift in engagement and more efficient campaign execution.
Social Media Marketing Manager at Automotive Artificial Intelligence GmbH
May 1, 2022 - Present
Boosted product engagement by 35% in 6 months through targeted content strategies and active community management. Delivered 50+ on-brand graphics, videos, and stories to enhance the digital presence of the RepLi Map tool.
Social Media Marketing Manager at Automotive Artificial Intelligence GmbH
May 1, 2022 - Present
Boosted product engagement by 35% in 6 months through targeted content strategies and active community management. Delivered 50+ on-brand graphics, videos, and stories to enhance the digital presence of the tool RepLiMap.
Marketing Associate at Deloitte (Pakistan)
April 1, 2022 - April 1, 2022
Developed cross-platform social strategies for LinkedIn, Instagram, and YouTube, increasing audience reach by 60K+. Designed and produced on-brand visuals using Canva and Adobe Creative Suite, boosting engagement by 40%. Defined and tracked key social media KPIs, improving post performance and campaign ROI across multiple service lines. Collaborated with internal teams to refine brand messaging, generating 15K+ new interactions across major campaigns. Led integrated SEO and social campaigns, resulting in 22% growth in website traffic and stronger lead quality.
Social Media Specialist at One Constitution Avenue Pvt. Ltd
April 1, 2022 - October 5, 2025
Monitored online presence of the company's brand to engage with users and strengthen customer relationships. Boosted content output by 40% and engagement KPIs through optimized Canva visuals and Adobe assets. Grew Instagram followers by 1,500+ in 3 months by leveraging trend-driven reels and stories. Improved blog post readership by 25% using BuzzSumo and Social Media Promotion with tools like Hootsuite.
Digital Media Specialist at One Constitution Avenue Pvt. Ltd
April 1, 2022 - October 5, 2025
Monitored the online presence of the company's brand to engage with users and strengthen customer relationships. Boosted content output by 40% and engagement KPIs through optimized Canva and Adobe visuals. Grew Instagram following by 1500+ new followers in 3 months by leveraging trend-driven reels and interviews. Improved blog post readership by 25% using BuzzSumo and Social Media Promotion with tools like Hootsuite.
Social Media Strategist at Automotive Artificial Intelligence GmbH
January 1, 2022 - January 1, 2024
Drove 35% growth in product engagement within 6 months for AI tool via data-led content strategy and optimization using Meta Business Suite; created 50+ short-form videos and creatives using Canva, CapCut, and Adobe Creative Suite, improving viewer retention; led cross-platform social media strategy across Instagram, TikTok, LinkedIn, YouTube and Meta; scaled paid acquisition campaigns on Meta Ads Manager and TikTok Ads Manager delivering up to 3x ROAS; improved audience insights and engagement.
Digital Media Specialist at One Institution Avenue Pvt. Ltd.
August 1, 2020 - April 1, 2022
Developed content storytelling strategies for commercial real estate on Instagram and LinkedIn, increasing video watch time by strengthening hooks; achieved 30% Instagram engagement rate (likes, comments, saves, shares) through refined property-focused visuals and posting strategy using Canva and Adobe Creative Suite; collaborated with influencers and brand partners on co-marketing campaigns to grow audience loyalty by 30%; produced over 600 pieces of video content (long and short-form), infographics, and blog content, delivering a 30% rise in social media engagement; led lead generation campaigns and organic growth leveraging AI tools to achieve 3x follower engagement within 72 hours.

Education

Master of Business Administration and Management at FAST National University of Computer and Emerging Sciences
August 1, 2018 - January 1, 2020
Master of Business Administration and Management at FAST- National University of Computer and Emerging Sciences
August 1, 2018 - January 1, 2020
Master of Business Administration and Management (Marketing) at FAST-National University of Computer and Emerging Sciences
August 1, 2018 - January 1, 2020
Master of Business Administration (Marketing) at FAST – National University of Computer and Emerging Sciences
January 1, 2018 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Real Estate & Construction

Skills

Experience Level