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I am Sandamali Ekanayake, a results-driven digital marketing professional with 17+ years of experience spanning hospitality, IT and marketing solutions. I currently lead cluster-level marketing for Millennium Hotels and Resorts while guiding digital product development at Enexe (Pvt) Ltd in Sri Lanka, focusing on data-driven strategies that align brand goals with customer needs. I have collaborated with international brands, luxury hotel groups, and agencies to craft compelling content, manage multi-channel campaigns, and strengthen online presence. I excel at turning insights into action, optimizing OTA and paid campaigns, and delivering engaging experiences across websites and social platforms to boost guest engagement and revenue.…I am Sandamali Ekanayake, a results-driven digital marketing professional with 17+ years of experience spanning hospitality, IT and marketing solutions. I currently lead cluster-level marketing for Millennium Hotels and Resorts while guiding digital product development at Enexe (Pvt) Ltd in Sri Lanka, focusing on data-driven strategies that align brand goals with customer needs. I have collaborated with international brands, luxury hotel groups, and agencies to craft compelling content, manage multi-channel campaigns, and strengthen online presence. I excel at turning insights into action, optimizing OTA and paid campaigns, and delivering engaging experiences across websites and social platforms to boost guest engagement and revenue.

Sandamali Ekanayake

Social Media Manager, Marketing Strategist, Product Designer, +2

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I am Sandamali Ekanayake, a results-driven digital marketing professional with 17+ years of experience spanning hospitality, IT and marketing solutions. I currently lead cluster-level marketing for Millennium Hotels and Resorts while guiding digital product development at Enexe (Pvt) Ltd in Sri Lanka, focusing on data-driven strategies that align brand goals with customer needs. I have collaborated with international brands, luxury hotel groups, and agencies to craft compelling content, manage multi-channel campaigns, and strengthen online presence. I excel at turning insights into action, optimizing OTA and paid campaigns, and delivering engaging experiences across websites and social platforms to boost guest engagement and revenue.…I am Sandamali Ekanayake, a results-driven digital marketing professional with 17+ years of experience spanning hospitality, IT and marketing solutions. I currently lead cluster-level marketing for Millennium Hotels and Resorts while guiding digital product development at Enexe (Pvt) Ltd in Sri Lanka, focusing on data-driven strategies that align brand goals with customer needs. I have collaborated with international brands, luxury hotel groups, and agencies to craft compelling content, manage multi-channel campaigns, and strengthen online presence. I excel at turning insights into action, optimizing OTA and paid campaigns, and delivering engaging experiences across websites and social platforms to boost guest engagement and revenue.

Available to hire

I am Sandamali Ekanayake, a results-driven digital marketing professional with 17+ years of experience spanning hospitality, IT and marketing solutions. I currently lead cluster-level marketing for Millennium Hotels and Resorts while guiding digital product development at Enexe (Pvt) Ltd in Sri Lanka, focusing on data-driven strategies that align brand goals with customer needs.

I have collaborated with international brands, luxury hotel groups, and agencies to craft compelling content, manage multi-channel campaigns, and strengthen online presence. I excel at turning insights into action, optimizing OTA and paid campaigns, and delivering engaging experiences across websites and social platforms to boost guest engagement and revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Sinhala, Sinhalese

Fluent

Hindi

Intermediate

Work Experience

Cluster Marketing Manager (Full-time Basis) at Millennium Hotels and Resorts

March 1, 2023 - June 1, 2025

Led the hotel's 360-degree marketing strategy across digital, social, OTA, PR, and traditional channels to boost brand visibility and revenue. Managed paid campaigns on OTA platforms (Koddi, Expedia Travel Ads) with focus on performance and ROI. Planned annual and campaign-level marketing budgets, ensuring cost efficiency and maximizing impact. Directed PR campaigns and media initiatives, coordinated with agencies, and produced on-brand content. Oversaw photography, production, and creative direction to ensure high-quality outputs consistent with brand identity. Collaborated with hotel departments to align marketing with guest experience and business objectives, and ensured crisis communications readiness during UAE-wide events.

Digital Marketing Analyst/Digital Product Development Lead at Enexe (Pvt) Ltd

June 1, 2025 - Present

Led startup's digital product design and feature development to meet business needs. Defined user experience guidelines, created content strategy and SEO/SEM plans, and managed on-page and off-page campaigns. Conducted A/B testing and led digital marketing team in client meetings and events. Built data-driven marketing strategies using tools like Google Analytics. Drove optimization of user experience and system issues.