Hi, I’m Sandheepa, creative and results-driven Digital Marketing Specialist with over five years of IT experience and more than three years delivering global B2B and B2C campaigns. I excel at leveraging marketing automation platforms such as Oracle Responsys, Adobe Marketo, Eloqua, HubSpot, and CMSs like AEM and WordPress (Gutenberg) to build impactful emails, landing pages, and digital assets. I’m skilled in email deliverability, inbox placement, and authentication protocols (DKIM, SPF, DMARC), and I use data-driven insights to craft digital experiences that boost brand awareness, generate leads, and drive conversions. I’m passionate about staying ahead of marketing trends and optimizing campaign performance through analytics. I enjoy collaborating with cross-functional teams to deliver high-quality assets on time and to meet ROI goals, always aiming to contribute to a forward-thinking team with creative and strategic impact.

SANDHEEPA Karuppannan Shanmugam

Hi, I’m Sandheepa, creative and results-driven Digital Marketing Specialist with over five years of IT experience and more than three years delivering global B2B and B2C campaigns. I excel at leveraging marketing automation platforms such as Oracle Responsys, Adobe Marketo, Eloqua, HubSpot, and CMSs like AEM and WordPress (Gutenberg) to build impactful emails, landing pages, and digital assets. I’m skilled in email deliverability, inbox placement, and authentication protocols (DKIM, SPF, DMARC), and I use data-driven insights to craft digital experiences that boost brand awareness, generate leads, and drive conversions. I’m passionate about staying ahead of marketing trends and optimizing campaign performance through analytics. I enjoy collaborating with cross-functional teams to deliver high-quality assets on time and to meet ROI goals, always aiming to contribute to a forward-thinking team with creative and strategic impact.

Available to hire

Hi, I’m Sandheepa, creative and results-driven Digital Marketing Specialist with over five years of IT experience and more than three years delivering global B2B and B2C campaigns. I excel at leveraging marketing automation platforms such as Oracle Responsys, Adobe Marketo, Eloqua, HubSpot, and CMSs like AEM and WordPress (Gutenberg) to build impactful emails, landing pages, and digital assets. I’m skilled in email deliverability, inbox placement, and authentication protocols (DKIM, SPF, DMARC), and I use data-driven insights to craft digital experiences that boost brand awareness, generate leads, and drive conversions. I’m passionate about staying ahead of marketing trends and optimizing campaign performance through analytics. I enjoy collaborating with cross-functional teams to deliver high-quality assets on time and to meet ROI goals, always aiming to contribute to a forward-thinking team with creative and strategic impact.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced

Work Experience

UI/UX Developer at Verticurl (WPP Company)
April 1, 2025 - August 21, 2025
Designed a company website and served as a UI/UX developer for a Transport ERP company. Developed and formulated a comprehensive UI/UX design strategy for the brand. Produced high-quality UX design solutions using wireframes, visual designs, flow diagrams, storyboards, site maps, and prototypes. Created UI elements and tools including navigation menus, search boxes, tabs, and widgets for digital assets. Conducted testing on UI elements such as page layouts, designs, flows, and target links for landing pages.
Junior Medical Coder at Corroh Health
February 1, 2020 - August 21, 2025
Worked on over 10 projects involving HCC and RxHCC coding values, demonstrating proficiency with ICD 10 codes and procedures. Responsibilities included collecting health information documented by medical specialists and accurately coding it.
UI/UX Developer at InfoTech (Freelancer)
July 1, 2021 - September 8, 2025
Designed a company website as a UI/UX developer for a Transport ERP client. Developed a comprehensive UI/UX design strategy and produced high-quality UI solutions using wireframes, visual designs, flow diagrams, storyboards, site maps, and prototypes. Created UI elements and tools including navigation menus, search boxes, tabs, and widgets for digital assets. Conducted testing on UI elements such as page layouts, designs, flows, and landing page links.
UI/UX Developer at Vertical (WPP Company)
April 1, 2025 - September 8, 2025
Designed and developed UI/UX for transport/ERP projects, created a comprehensive UI/UX design strategy, and produced design solutions using wireframes, visuals, flow diagrams, storyboards, site maps, and prototypes. Built navigation menus, search boxes, tabs, and widgets for digital assets; conducted testing on layouts, flows, and landing pages; maintained UI quality and delivered assets for marketing campaigns.
Junior Medical Coder at Corro Health
February 1, 2020 - September 8, 2025
Worked on over 10 projects involving HCC and RxHCC coding values; demonstrated proficiency with ICD-10 codes and procedures. Collected health information documented by medical specialists and accurately coded it.
UI/UX Developer at Vertical (WPP Company)
April 30, 2025 - October 3, 2025
Designed a company website and served as a UI/UX developer for a Transport ERP company. Developed a comprehensive UI/UX design strategy for the brand. Produced high-quality UI design solutions using wireframes, visual designs, flow diagrams, storyboards, site maps, and prototypes. Created UI elements and tools, including navigation menus, search boxes, tabs, and widgets for digital assets. Conducted testing on UI elements such as page layouts, designs, flows, and target links for landing pages.
UI/UX Developer at Info Tech (Freelancer)
May 1, 2020 - Present
Designed a company website and served as a UI/UX developer for a Transport ERP company. Developed a comprehensive UI/UX design strategy for the brand. Produced high-quality UI design solutions using wireframes, visual designs, flow diagrams, storyboards, site maps, and prototypes. Created UI elements and tools, including navigation menus, search boxes, tabs, and widgets for digital assets. Conducted testing on UI elements such as page layouts, designs, flows, and target links for landing pages.
Junior Medical Coder at Corro Health
February 1, 2020 - October 3, 2025
Experience working on over 10 projects involving HCC and RxHCC coding values, demonstrating proficiency with ICD-10 codes and procedures. Responsibilities included collecting health information documented by medical specialists and accurately coding it.
UI/UX Developer (Freelancer) at Verticurl (WPP Company)
April 30, 2025 - October 21, 2025
Designed a company website and served as UI/UX developer for a Transport ERP company. Developed a UI/UX design strategy and produced wireframes, visuals, flow diagrams, storyboards, site maps, and prototypes using WordPress, Figma, and Canva. Built UI elements and conducted usability testing to ensure a polished, user-friendly experience.
UI/UX Developer (Freelancer) at LinkedIn Talent Acquisition Project
May 1, 2020 - Present
Delivered UI/UX designs for a talent acquisition project, including strategy, wireframes, visuals, and prototypes.
UI/UX Developer
May 1, 2020 - October 29, 2025
Designed a company website and served as a UI/UX developer for a Transport ERP company. Created a comprehensive UI/UX strategy and produced high-quality UI designs using wireframes, visuals, flow diagrams, storyboards, site maps, and prototypes in WordPress, Figma, and Canva. Built UI elements including navigation menus, search boxes, tabs, and widgets for digital assets. Conducted testing on layouts, designs, and flows; supported landing pages and social media campaigns.
Junior Medical Coder at Corro Health
February 1, 2020 - February 1, 2020
Experience with HCC and RxHCC coding, demonstrated proficiency with ICD-10 codes and procedures. Collected health information documented by medical Specialists and accurately coded.
UI/UX Developer at Vertical (WPP Company)
April 1, 2025 - April 1, 2025
Led UI/UX design for marketing projects; built a company website; created a UI/UX design strategy for the brand. Produced high-quality UI designs using wireframes, visuals, flow diagrams, storyboards, site maps, and prototypes in WordPress, Figma, and Canva. Created UI elements (navigation menus, search boxes, tabs, widgets) and conducted testing on page layouts, designs, flows, and landing-page links. Coordinated multilingual content translations and assets; supported social media campaigns using Hootsuite; used Jira and Confluence for project tracking.
UI/UX Developer at Verticul (WPP Company)
July 1, 2021 - April 30, 2025
Project: LinkedIn (Talent Acquisition). Designed a company website and served as UI/UX designer for a Transport ERP company. Developed a comprehensive UI/UX design strategy, producing wireframes, visual designs, flow diagrams, sitemaps, and prototypes using WordPress, Figma, and Canva. Created UI elements and tools (navigation menus, search boxes, tabs, widgets) and conducted UI testing on layouts, designs, and flows for landing pages. Collaborated on social media campaigns using HubSpot to coordinate cross-platform delivery.
UI/UX Designer at Irainfo Tech (Freelancer)
May 1, 2020 - June 30, 2021
Designed a company website and served as UI/UX designer for a Transport ERP company. Developed a comprehensive UI/UX design strategy and produced high-quality UI solutions using wireframes, visual designs, flow diagrams, and prototypes with WordPress, Figma, and Canva. Created UI elements, navigation, and tested landing pages; collaborated on social media campaigns using HubSpot.
Junior Medical Coder at Corro Health
June 1, 2019 - February 29, 2020
Gained experience coding HC C and RxHCC values across multiple projects. Collected health information from medical specialists and accurately coded data per ICD-10 procedures.

Education

M.Sc. in Software Systems at PSG College of Arts and Science
January 1, 2014 - January 1, 2019
M.S. in Software Systems at PSG College of Arts and Science
January 1, 2014 - January 1, 2019
M.Sc. in Software Systems at PSG College of Arts and Science
January 1, 2014 - January 1, 2019
M.S.c. in Software Systems at PSG College of Arts and Science
January 1, 2014 - December 31, 2019
MSc in Software Systems at PSG College of Arts and Science
January 1, 2014 - January 1, 2019
M.S. in Software Systems at PSG College of Arts and Science
January 1, 2014 - December 31, 2019

Qualifications

Certified Braze Marketer
January 11, 2030 - August 21, 2025
Certified Learning HubSpot in LI Learning
January 11, 2030 - August 21, 2025
Certified in SQL Programming
January 11, 2030 - August 21, 2025
Certified Microsoft Professional Associate
January 11, 2030 - August 21, 2025
Certified Google Digital Unlocked in Digital Marketing
January 11, 2030 - August 21, 2025
Certified Braze Marketer
January 11, 2030 - September 8, 2025
Certified Learning HubSpot
January 11, 2030 - September 8, 2025
SQL Programmer Certification
January 11, 2030 - September 8, 2025
Google Digital Marketing Certification
January 11, 2030 - September 8, 2025
Microsoft Certified Professional
January 11, 2030 - September 8, 2025
Google Analytics Certification
January 11, 2030 - October 3, 2025
Braze Marketing Certification
January 11, 2030 - October 3, 2025
LinkedIn Learning Certifications
January 11, 2030 - October 3, 2025
SQL Programming Certification
January 11, 2030 - October 3, 2025
Microsoft Certified Professional Associate
January 11, 2030 - October 3, 2025
Google Digital Unlock/Learned Digital Marketing Certification
January 11, 2030 - October 3, 2025
HubSpot Certification
January 11, 2030 - October 3, 2025
Google Analytics Certification
January 11, 2030 - October 21, 2025
HubSpot Certification
January 11, 2030 - October 21, 2025
SQL Certification
January 11, 2030 - October 21, 2025

Industry Experience

Computers & Electronics, Healthcare, Software & Internet, Professional Services, Media & Entertainment, Education, Other, Retail