SANDHEEPA Karuppannan Shanmugam
Hi, I’m Sandheepa, creative and results-driven Digital Marketing Specialist with over five years of IT experience and more than three years delivering global B2B and B2C campaigns.
About
Hi, I’m Sandheepa, creative and results-driven Digital Marketing Specialist with over five years of IT experience and more than three years delivering global B2B and B2C campaigns. I excel at leveraging marketing automation platforms such as Oracle Responsys, Adobe Marketo, Eloqua, HubSpot, and CMSs like AEM and WordPress (Gutenberg) to build impactful emails, landing pages, and digital assets. I’m skilled in email deliverability, inbox placement, and authentication protocols (DKIM, SPF, DMARC), and I use data-driven insights to craft digital experiences that boost brand awareness, generate leads, and drive conversions. I’m passionate about staying ahead of marketing trends and optimizing campaign performance through analytics. I enjoy collaborating with cross-functional teams to deliver high-quality assets on time and to meet ROI goals, always aiming to contribute to a forward-thinking team with creative and strategic impact.
- 7 years' experience
- Joined August 2025
Industry experience
- Computers & Electronics
- Healthcare
- Software & Internet
- Professional Services
- Media & Entertainment
- Education
- Other
- Retail
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Work experience· 16 roles
Designed a company website and served as UI/UX developer for a Transport ERP company. Developed a UI/UX design strategy and produced wireframes, visuals, flow diagrams, storyboards, site maps, and prototypes using WordPress, Figma, and Canva. Built UI elements and conducted usability testing to ensure a polished, user-friendly experience.
Designed a company website and served as a UI/UX developer for a Transport ERP company. Developed a comprehensive UI/UX design strategy for the brand. Produced high-quality UI design solutions using wireframes, visual designs, flow diagrams, storyboards, site maps, and prototypes. Created UI elements and tools, including navigation menus, search boxes, tabs, and widgets for digital assets. Conducted testing on UI elements such as page layouts, designs, flows, and target links for landing pages.
Led UI/UX design for marketing projects; built a company website; created a UI/UX design strategy for the brand. Produced high-quality UI designs using wireframes, visuals, flow diagrams, storyboards, site maps, and prototypes in WordPress, Figma, and Canva. Created UI elements (navigation menus, search boxes, tabs, widgets) and conducted testing on page layouts, designs, flows, and landing-page links. Coordinated multilingual content translations and assets; supported social media campaigns using Hootsuite; used Jira and Confluence for project tracking.
Education· 6
Certifications and awards· 20
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