Hi, I'm Sando Triwibowo, a creative and results-driven marketing communication professional with over 7 years of experience in content production, brand communication, and campaign execution across lifestyle, retail, furniture, and e-commerce industries. I translate brand objectives into engaging communication strategies across online and offline platforms, with strong attention to detail, adaptability, and a track record of delivering measurable results. I've led end-to-end projects—from concept development and visual direction to coordination with internal teams and external stakeholders—ensuring campaigns meet brand guidelines and performance targets. I'm passionate about storytelling, visual design, and building brand experiences that resonate with audiences and drive tangible results.

Sando Triwibowo

Hi, I'm Sando Triwibowo, a creative and results-driven marketing communication professional with over 7 years of experience in content production, brand communication, and campaign execution across lifestyle, retail, furniture, and e-commerce industries. I translate brand objectives into engaging communication strategies across online and offline platforms, with strong attention to detail, adaptability, and a track record of delivering measurable results. I've led end-to-end projects—from concept development and visual direction to coordination with internal teams and external stakeholders—ensuring campaigns meet brand guidelines and performance targets. I'm passionate about storytelling, visual design, and building brand experiences that resonate with audiences and drive tangible results.

Available to hire

Hi, I’m Sando Triwibowo, a creative and results-driven marketing communication professional with over 7 years of experience in content production, brand communication, and campaign execution across lifestyle, retail, furniture, and e-commerce industries. I translate brand objectives into engaging communication strategies across online and offline platforms, with strong attention to detail, adaptability, and a track record of delivering measurable results.

I’ve led end-to-end projects—from concept development and visual direction to coordination with internal teams and external stakeholders—ensuring campaigns meet brand guidelines and performance targets. I’m passionate about storytelling, visual design, and building brand experiences that resonate with audiences and drive tangible results.

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Work Experience

Lead Content Producer at PT Ming Jaya Sejahtera (Jam Tangan)
February 1, 2021 - Present
Lead end-to-end content production strategy across social media and campaigns, improving engagement by 40%. Provide direction and guidance to the content creator team from pre-production through post-production. Coordinate with stakeholders to ensure on-track progress. Perform quality checks on all content to ensure brand guidelines compliance. Create a smooth workflow and a clear content distribution process. Collaborate with warehouse and store teams to ensure studio SKU entry and return processes run smoothly.
Marketing Communications at PT Integriya Dekorindo (INTEGRA GROUP) - KANA Furniture
January 1, 2018 - December 31, 2020
Capture and edit product photo/videos and motion graphics for catalog, social media and website needs. Create design, content planning, content creation, analysis and reporting for social media, achieving 70% engagement improvement. Create visual concepts for campaigns. Support the event team during events as a committee member.
Marketing Communications at PT Livien Mahakarya - Livien Furniture
January 1, 2017 - October 31, 2017
Capture and edit product photos/videos for catalog, social media and marketplace needs. Create visual concepts for campaigns. Set up events from preparation, licensing, marketing tools until loading out goods. Manage billboard installation permits with city government office. Search for suitable media to advertise on.
Marketing at PT Ciomas Adisatwa (JAPFA)
June 1, 2016 - November 30, 2016
Ensure stock distribution to customers as needed. Assist retail customers and advise on promotional strategies. Maintain relationships with big brand customers in each branch. Propose cooperation with potential customers.
Event Marketing at SBO TV Surabaya
January 1, 2016 - May 31, 2016
Seek sponsors to collaborate in events. Build good relationships with sponsors. Offer advertising cooperation on TV.
Entrepreneur at Photobooth
January 1, 2010 - December 31, 2015
Establishment of a photo and photo booth service business.
Liaison Officer and Media Relations at 4BO Event Organizer
June 1, 2008 - May 31, 2009
Prepare materials and promote to the media. Prepare participant needs and permits.
Lead Content Production at PT Ming Jaya Sejahtera / jamtangan.com
February 1, 2021 - Present
Led end-to-end content production strategy across social media and campaigns, improving engagement by 40%. Created direction and guidance for the content creator team from pre-production through post-production. Coordinated with stakeholders and tracked progress to ensure campaigns stay on track. Performed quality checks to ensure content aligns with brand guidelines. Established a smooth workflow for content distribution and collaborated with warehouse/store teams to ensure efficient SKU entry and return processes in the studio.
Marketing Communication at KANA Furniture / PT. Integriya Dekorindo (INTEGRA GROUP)
January 1, 2018 - December 1, 2020
Captured and edited product photo videos and motion graphics for catalogs, social media and website needs. Created design, content planning, creation, analysis and reporting for social media, driving engagement growth of 70%. Designed visual concepts for campaigns and supported the events team as a committee member.
Marketing Communication at Livien Furniture / PT. Livien Mahakarya
January 1, 2017 - October 1, 2017
Captured and edited product photos and videos for catalogs, social media and marketplaces. Created visual concepts for campaigns. Managed event preparation, licensing, marketing tools, and logistics; coordinated loading out goods and monitored billboard installation permits with city government offices. Sourced suitable media for advertising.
Marketing at JAPFA / PT. Ciomas Adisatwa
June 1, 2016 - November 1, 2016
Assisted retail customers and advised on promotional strategies. Maintained relationships with major brand customers in each branch. Proposed cooperation with potential customers.
Founder / Owner at Photobooth
January 1, 2010 - December 1, 2015
Established and operated a photo booth service business, delivering event photography experiences.

Education

Industrial Product Design at Institut Teknologi Sepuluh Nopember (ITS) Surabaya
January 11, 2030 - January 1, 2007
Senior High School at SMAN 14 Surabaya
January 11, 2030 - January 1, 2004
Junior High School at SMPN 19 Surabaya
January 11, 2030 - January 1, 2001
Elementary School at SDN Semolowaru
January 11, 2030 - January 1, 1995
Industrial Product Design at Institut Teknologi Sepuluh Nopember (ITS) Surabaya
January 1, 2007 - April 13, 2026

Qualifications

Digital Marketing Certification
January 1, 2021 - April 13, 2026
Digital Marketing Certification
January 1, 2021 - April 13, 2026

Industry Experience

Retail, Consumer Goods, Manufacturing, Media & Entertainment, Software & Internet, Professional Services