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Hi, I’m Sanjana Jathar, a mainline and digital brand strategist with 4+ years of experience with Omnicom-IPG Group, focused on Unilever’s personal care brands. I specialize in product innovation strategy, go-to-market planning, consumer insights, market research, and campaign development that drive growth across India and APACMEA markets. I’m currently pursuing an MSc in Marketing at the University of Manchester and will be available for full-time work from September 2026. Based in the United Kingdom, I’m excited to bring strategic leadership to ambitious brands in the consumer goods and advertising space.…Hi, I’m Sanjana Jathar, a mainline and digital brand strategist with 4+ years of experience with Omnicom-IPG Group, focused on Unilever’s personal care brands. I specialize in product innovation strategy, go-to-market planning, consumer insights, market research, and campaign development that drive growth across India and APACMEA markets. I’m currently pursuing an MSc in Marketing at the University of Manchester and will be available for full-time work from September 2026. Based in the United Kingdom, I’m excited to bring strategic leadership to ambitious brands in the consumer goods and advertising space.

Sanjana Jathar

Brand Strategist, Marketing Strategist, Brand Designer, +2

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Hi, I’m Sanjana Jathar, a mainline and digital brand strategist with 4+ years of experience with Omnicom-IPG Group, focused on Unilever’s personal care brands. I specialize in product innovation strategy, go-to-market planning, consumer insights, market research, and campaign development that drive growth across India and APACMEA markets. I’m currently pursuing an MSc in Marketing at the University of Manchester and will be available for full-time work from September 2026. Based in the United Kingdom, I’m excited to bring strategic leadership to ambitious brands in the consumer goods and advertising space.…Hi, I’m Sanjana Jathar, a mainline and digital brand strategist with 4+ years of experience with Omnicom-IPG Group, focused on Unilever’s personal care brands. I specialize in product innovation strategy, go-to-market planning, consumer insights, market research, and campaign development that drive growth across India and APACMEA markets. I’m currently pursuing an MSc in Marketing at the University of Manchester and will be available for full-time work from September 2026. Based in the United Kingdom, I’m excited to bring strategic leadership to ambitious brands in the consumer goods and advertising space.

Available to hire

Hi, I’m Sanjana Jathar, a mainline and digital brand strategist with 4+ years of experience with Omnicom-IPG Group, focused on Unilever’s personal care brands. I specialize in product innovation strategy, go-to-market planning, consumer insights, market research, and campaign development that drive growth across India and APACMEA markets. I’m currently pursuing an MSc in Marketing at the University of Manchester and will be available for full-time work from September 2026. Based in the United Kingdom, I’m excited to bring strategic leadership to ambitious brands in the consumer goods and advertising space.

Skills

Brand Identity

Copywriting

Experience Level

Brand Identity

Expert

Copywriting

Expert

Language

English

Fluent

Work Experience

Brand Planning Manager at Mullen Lowe Group, India

December 1, 2022 - August 31, 2025

Led integrated long term brand strategy, repositioning and campaigns for Unilever’s Glow & Lovely, contributing to a 10.6% YoY revenue increase while helping maintain 50% market share in a highly competitive category. Developed digital and mainline content strategies for Nykaa, Samsonite Hershey’s and Cipla, delivering campaign narratives, creative briefs and multi-channel communications across 30+ campaigns. Generated audience and growth insights by auditing 100+ Kantar focus group interviews and contributed to India’s Rural insight archive - State of State developed in partnership with Quantum Research, translating findings into communication strategies across India and APACMEA markets.

Brand Strategy at TBWA - Omnicom, India

July 1, 2021 - December 31, 2022

Delivered brand and communication strategy for Standard Chartered, TVS, Dr. Reddy’s and JSW Paints, shaping audience engagement across 10+ national campaigns. Drove go-to-market strategy and social content for a new TVS commuter motorbike launch, contributing to 15.6% market share within 6 months. Managed official social media handles for TBWA India and Backslash: TBWA’s official publication of emerging trends. Synthesised market research, stakeholder interviews and behavioural insights into strategic recommendations, including authoring Future of Education in India, a thought leadership.