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Hi, I’m Sanjana M. Shekhar Babu, a Social Media Strategist and Account Manager with agency experience leading brand launches, sales campaigns, and sustained growth across lifestyle and tech brands. I excel at building platform-specific content strategies that balance creative storytelling with measurable performance outcomes, driving engagement, reach, and conversion-led traffic. I’m passionate about cross-functional collaboration with paid media, SEO, and creative teams to elevate brand presence and deliver tangible results for clients across various industries.…Hi, I’m Sanjana M. Shekhar Babu, a Social Media Strategist and Account Manager with agency experience leading brand launches, sales campaigns, and sustained growth across lifestyle and tech brands. I excel at building platform-specific content strategies that balance creative storytelling with measurable performance outcomes, driving engagement, reach, and conversion-led traffic. I’m passionate about cross-functional collaboration with paid media, SEO, and creative teams to elevate brand presence and deliver tangible results for clients across various industries.

Sanjana M Shekar

Social Media Manager, Brand Strategist, Marketing Strategist, +3

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Hi, I’m Sanjana M. Shekhar Babu, a Social Media Strategist and Account Manager with agency experience leading brand launches, sales campaigns, and sustained growth across lifestyle and tech brands. I excel at building platform-specific content strategies that balance creative storytelling with measurable performance outcomes, driving engagement, reach, and conversion-led traffic. I’m passionate about cross-functional collaboration with paid media, SEO, and creative teams to elevate brand presence and deliver tangible results for clients across various industries.…Hi, I’m Sanjana M. Shekhar Babu, a Social Media Strategist and Account Manager with agency experience leading brand launches, sales campaigns, and sustained growth across lifestyle and tech brands. I excel at building platform-specific content strategies that balance creative storytelling with measurable performance outcomes, driving engagement, reach, and conversion-led traffic. I’m passionate about cross-functional collaboration with paid media, SEO, and creative teams to elevate brand presence and deliver tangible results for clients across various industries.

Available to hire

Hi, I’m Sanjana M. Shekhar Babu, a Social Media Strategist and Account Manager with agency experience leading brand launches, sales campaigns, and sustained growth across lifestyle and tech brands. I excel at building platform-specific content strategies that balance creative storytelling with measurable performance outcomes, driving engagement, reach, and conversion-led traffic.

I’m passionate about cross-functional collaboration with paid media, SEO, and creative teams to elevate brand presence and deliver tangible results for clients across various industries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Beginner

Language

English

Fluent

Kannada

Fluent

German

Beginner

Work Experience

Account Manager - Social Media at Moshi Moshi - The Communication Company

October 1, 2024 - October 1, 2025

Led the social launch of Titan’s Glamour Collection, overseeing campaign strategy, shoot direction, asset planning, and cross-team coordination from concept to delivery. Developed platform-specific rollout strategies, optimizing content formats to improve engagement and visibility among premium fashion audiences. Repositioned ILIFE’s Instagram strategy with a content-first approach, delivering a 13.6% increase in views, 132.3% growth in reach, and 182.7% increase in link clicks within 30 days, directly supporting product page traffic and conversion activity. Directed social strategies across six industries, defining brand tone, KPIs, and content frameworks while maintaining client alignment and on-time campaign delivery. Collaborated cross-functionally with paid media, SEO, and creative teams to integrate organic and performance efforts, improving overall campaign efficiency. Delivered monthly performance reporting to clients, translating engagement rate, CTR, and traffic metrics i

Social Media Executive at Brandshark

November 1, 2023 - October 1, 2024

Developed platform-specific contents strategies across Instagram, Facebook, Twitter, and LinkedIn, informed by audience and competitor analysis to improve engagement consistency and brand positioning. Managed seven client accounts across industries including EdTech, PropTech, Skin Care, IT Services, and Digital Marketing, ensuring alignment, timely delivery, and KPI tracking. Produced performance-driven content calendars and adapted strategy in real time based on engagement data and trend shifts, strengthening platform relevance. Contributed to campaign optimization by analysing engagement trends and recommending format, messaging, and CTA adjustments to improve post performance.

Account Manager - Social Media at Moshi Moshi - The Communications Company

October 20, 2024 - October 20, 2025

Led the social launch of Titan’s Glamour Collection, overseeing campaign strategy, shoot direction, asset planning, and cross-functional coordination from concept to delivery. Developed and executed platform-specific rollout strategies, optimizing content formats to boost engagement and visibility among premium fashion audiences. Collaborated with creative, media, and client teams to ensure timely delivery and cohesive storytelling.

Account Manager - Social Media at Moshi Moshi - The Communications Company

October 20, 2024 - October 20, 2025

Delivered monthly performance reporting translating engagement rate, CTR, and traffic metrics into actionable optimizations. Supported platform growth through cross-functional collaboration with paid media, SEO, and creative teams to integrate organic and paid efforts, while maintaining client alignment and timely delivery.

Account Manager - Social Media at Moshi Moshi - The Communication Company (Digital Marketing Agency)

October 1, 2024 - October 1, 2025

Led the social launch of Titan’s Glamour Collection, overseeing campaign strategy, shoot direction, asset planning, and cross-team coordination from concept to delivery. Developed platform-specific rollout strategies, optimizing content formats to improve engagement and visibility among premium fashion audiences. Repositioned ILIFE’s Instagram strategy with a content-first approach, delivering a 131.6% increase in views, 132.3% growth in reach, and 182.7% increase in link clicks within 30 days, directly supporting product page traffic and conversion activity. Directed social strategies across six industries, defining brand tone, KPIs, and content frameworks while maintaining client alignment and on-time campaign delivery. Collaborated cross-functionally with paid media, SEO, and creative teams to integrate organic and performance efforts, improving overall campaign efficiency. Delivered monthly performance reporting to clients, translating engagement rate, CTR, and traffic metrics

Social Media Executive at Brand Shark (Digital Marketing Agency)

November 1, 2023 - October 1, 2024

Developed platform-specific content strategies across Instagram, Facebook, Twitter, and LinkedIn, informed by audience and competitor analysis to improve engagement consistency and brand positioning. Managed 7 client accounts across industries including EdTech, PropTech, Skincare, IT Services, and Digital Marketing, ensuring alignment and timely delivery, and KPI tracking. Produced performance-driven content calendars and adapted strategy in real-time based on engagement data and trend shifts, strengthening platform relevance. Contributed to campaign optimization by analyzing engagement trends and recommending format, messaging, and CTA adjustments to improve post performance.

Account Manager - Social Media at Moshi Moshi - The Communications Company (Digital Marketing Agency)

October 1, 2024 - October 1, 2025

Led the social launch of Titan’s Glamour Collection, overseeing campaign strategy, shot direction, asset planning, and cross-team coordination from concept to delivery. Developed platform-specific rollout strategies, optimized content formats for engagement and visibility, and collaborated with paid media, SEO, and creative teams to drive growth and performance.

Social Media Executive at Brandshark (Digital Marketing Agency)

November 1, 2023 - October 1, 2024

Developed platform-specific content strategies across Instagram, Facebook, LinkedIn, and other channels, informed by audience and competitor analysis to improve engagement consistency and brand positioning. Managed 7 client accounts across EdTech, PropTech, skincare, IT services, and digital marketing, ensuring alignment, timely delivery, and KPI tracking. Produced performance-driven content calendars and real-time strategy adjustments to optimize post-performance.