Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Sanjana Gorthi, a UX/Product Designer with a focus on user research, interaction design, and usability testing. I leverage psychology and design thinking to craft solutions that improve user experience and drive business outcomes. I enjoy collaborating across teams to translate research into actionable brand and product decisions, and I’m passionate about visual storytelling and stakeholder communication. Based in Princeton, NJ, I’m pursuing a Master of Business & Science with a concentration in UX Design at Rutgers University. My experience spans OptiBrandRx and Interactive Brokers, where I combined research insights with brand strategy and product thinking to deliver user-centered outcomes.…I'm Sanjana Gorthi, a UX/Product Designer with a focus on user research, interaction design, and usability testing. I leverage psychology and design thinking to craft solutions that improve user experience and drive business outcomes. I enjoy collaborating across teams to translate research into actionable brand and product decisions, and I’m passionate about visual storytelling and stakeholder communication. Based in Princeton, NJ, I’m pursuing a Master of Business & Science with a concentration in UX Design at Rutgers University. My experience spans OptiBrandRx and Interactive Brokers, where I combined research insights with brand strategy and product thinking to deliver user-centered outcomes.

Sanjana Gorthi

UX Designer, Brand Designer, Product Designer, +1





I'm Sanjana Gorthi, a UX/Product Designer with a focus on user research, interaction design, and usability testing. I leverage psychology and design thinking to craft solutions that improve user experience and drive business outcomes. I enjoy collaborating across teams to translate research into actionable brand and product decisions, and I’m passionate about visual storytelling and stakeholder communication. Based in Princeton, NJ, I’m pursuing a Master of Business & Science with a concentration in UX Design at Rutgers University. My experience spans OptiBrandRx and Interactive Brokers, where I combined research insights with brand strategy and product thinking to deliver user-centered outcomes.…I'm Sanjana Gorthi, a UX/Product Designer with a focus on user research, interaction design, and usability testing. I leverage psychology and design thinking to craft solutions that improve user experience and drive business outcomes. I enjoy collaborating across teams to translate research into actionable brand and product decisions, and I’m passionate about visual storytelling and stakeholder communication. Based in Princeton, NJ, I’m pursuing a Master of Business & Science with a concentration in UX Design at Rutgers University. My experience spans OptiBrandRx and Interactive Brokers, where I combined research insights with brand strategy and product thinking to deliver user-centered outcomes.

Available to hire

I’m Sanjana Gorthi, a UX/Product Designer with a focus on user research, interaction design, and usability testing. I leverage psychology and design thinking to craft solutions that improve user experience and drive business outcomes. I enjoy collaborating across teams to translate research into actionable brand and product decisions, and I’m passionate about visual storytelling and stakeholder communication.

Based in Princeton, NJ, I’m pursuing a Master of Business & Science with a concentration in UX Design at Rutgers University. My experience spans OptiBrandRx and Interactive Brokers, where I combined research insights with brand strategy and product thinking to deliver user-centered outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Telugu

Fluent

Work Experience

Brand Management Associate at OptiBrand Rx

October 1, 2024 - Present

Conduct thorough qualitative and quantitative drug research for high-profile clients. Record and verify market data in preparation for client usage. Summarize findings in clear, concise reports and presentations using visual aids to effectively present data. Collaborate with cross-functional teams to integrate research findings into actionable business strategies.

Client Services Intern at Interactive Brokers

August 31, 2024 - August 17, 2025

Assisted clients with the onboarding process, ensuring an efficient start with the platform. Handled client inquiries via tickets, email, phone calls, and live chats. Troubleshot technical issues clients encountered and provided solutions. Knew the ins and outs of IBKR’s trading platform “Trader Workstation” and answered trading platform related queries.

Sales Associate at Banter (Piercing Pagoda)

August 31, 2022 - August 17, 2025

Successfully closed jewelry sales worth over $20,000, showcasing strong salesmanship and customer engagement skills. Attracted several repeat customers by providing exemplary service and received recognition from management. Managed stock inventory efficiently and assisted with cash register operations. Mentored new hires by imparting product knowledge, sales techniques, and customer service insights.

Brand Engagement Associate at OptiBrandRx

October 1, 2024 - October 29, 2025

Designed and delivered client-facing decks using principles of visual hierarchy, typography, and storytelling to improve stakeholder engagement. Synthesized consumer insights and competitive analysis into actionable brand planning strategies, aligning with user-centered design principles. Collaborated with global teams to integrate research findings into better brand decisions.

Client Services Intern at Interactive Brokers

August 31, 2024 - August 31, 2024

Streamlined onboarding workflows by identifying friction points, reducing completion time, and improving user satisfaction. Resolved customer pain points through human-centered problem-solving, achieving a high first-call resolution rate. Troubleshooting IBKR’s “Trader Workstation” platform usability issues and suggested UI improvements to minimize downtime.