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As a packaging and branding designer for FMCG brands, I’ve learned to create designs that not only capture attention but also communicate clearly and strategically. Each project has deepened my understanding of consumer behavior, print processes, and brand impact, and I’m always eager to keep learning, especially in areas like sustainable packaging and evolving market trends.…

Sanjukta Basu

Brand Designer, Graphic Designer, Illustrator, +1

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As a packaging and branding designer for FMCG brands, I’ve learned to create designs that not only capture attention but also communicate clearly and strategically. Each project has deepened my understanding of consumer behavior, print processes, and brand impact, and I’m always eager to keep learning, especially in areas like sustainable packaging and evolving market trends.…

Available to hire

As a packaging and branding designer for FMCG brands, I’ve learned to create designs that not only capture attention but also communicate clearly and strategically. Each project has deepened my understanding of consumer behavior, print processes, and brand impact, and I’m always eager to keep learning, especially in areas like sustainable packaging and evolving market trends.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Fluent

Work Experience

Brand Designer at Elmwood Brand Consultancy

July 1, 2023 - Present

Remote collaboration with cross-functional teams on 5+ FMCG packaging projects, delivering designs that enhanced brand visibility and consumer recall by 15%. Developed brand identity systems and campaign visuals across print, digital, and retail touchpoints, achieving 100% brand consistency. Designed and delivered 10+ high-impact client presentations, enabling the agency to secure 2 major new accounts. Built comprehensive style guides that reduced design inconsistencies by 30% across marketing teams.

Freelance Illustrator at Amarvi Agency

April 1, 2023 - June 2, 2023

Produced 10+ custom illustrations and graphic assets for campaigns. Streamlined with creative directors to adapt brand visuals across web, social, and print platforms, enhancing audience engagement by 12%. Improved project efficiency by reducing revision cycles by 25% through detailed sketches and quick client iterations.

Creative Intern at Black Labs

May 1, 2022 - August 1, 2022

Designed digital and print campaign materials for 3 multinational clients, ensuring adherence to brand guidelines. Supported brainstorming sessions, contributing 4 creative concepts that were implemented in live campaigns. Planned with the design team to complete projects 15% ahead of deadlines while maintaining high quality.

Graphic Design Intern at Tree Design Pvt. Ltd.

May 1, 2021 - July 1, 2021

Contributed to branding and packaging design projects for 5 local and national clients, enhancing their brand visibility. Assisted senior designers in preparing layouts, illustrations, and mockups, expediting project delivery timelines. Applied Adobe Photoshop, Illustrator, and InDesign to develop new visual assets, resulting in a 10% faster design production process.

Student Mentor at Gyan Bharati School

April 1, 2019 - January 1, 2020

Mentored students as part of a school program; supported design-related activities and helped peers with creative projects.