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Sanna is an experienced SEO and digital transformation professional based in New York. She's experienced in managing site migration/re-platforming, site redesigns, agile projects, and improving UX for conversion. She has provided SEO and GEO expertise across a wide range of industries included GPS, e-commerce, retail, hospitality, B2B consumer, and industrial products. Beyond developing personalized SEO solutions tailored to unique business needs, she is also skilled in fostering collaboration across teams, ensuring the delivery of maximum value in every project.…Sanna is an experienced SEO and digital transformation professional based in New York. She's experienced in managing site migration/re-platforming, site redesigns, agile projects, and improving UX for conversion. She has provided SEO and GEO expertise across a wide range of industries included GPS, e-commerce, retail, hospitality, B2B consumer, and industrial products. Beyond developing personalized SEO solutions tailored to unique business needs, she is also skilled in fostering collaboration across teams, ensuring the delivery of maximum value in every project.

Sanna Chen

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Sanna is an experienced SEO and digital transformation professional based in New York. She's experienced in managing site migration/re-platforming, site redesigns, agile projects, and improving UX for conversion. She has provided SEO and GEO expertise across a wide range of industries included GPS, e-commerce, retail, hospitality, B2B consumer, and industrial products. Beyond developing personalized SEO solutions tailored to unique business needs, she is also skilled in fostering collaboration across teams, ensuring the delivery of maximum value in every project.…Sanna is an experienced SEO and digital transformation professional based in New York. She's experienced in managing site migration/re-platforming, site redesigns, agile projects, and improving UX for conversion. She has provided SEO and GEO expertise across a wide range of industries included GPS, e-commerce, retail, hospitality, B2B consumer, and industrial products. Beyond developing personalized SEO solutions tailored to unique business needs, she is also skilled in fostering collaboration across teams, ensuring the delivery of maximum value in every project.

Available to hire

Sanna is an experienced SEO and digital transformation professional based in New York. She’s experienced in managing site migration/re-platforming, site redesigns, agile projects, and improving UX for conversion. She has provided SEO and GEO expertise across a wide range of industries included GPS, e-commerce, retail, hospitality, B2B consumer, and industrial products. Beyond developing personalized SEO solutions tailored to unique business needs, she is also skilled in fostering collaboration across teams, ensuring the delivery of maximum value in every project.

Skills

SEO

Copywriting

Branding

Experience Level

SEO

Expert

Copywriting

Expert

Branding

Intermediate

Work Experience

Senior Consultant at Deloitte Digital

April 1, 2021 - Present

Senior Consultant at Deloitte Digital: Managed multiple projects as Project Manager and GEO Strategist, identifying technical GEO enhancements to improve how AI engines crawl and index website content for LLMs. Developed a GEO playbook for cross-firm use to keep local content compliant with GEO best practices. Served as SEO Lead for an e-commerce client, conducting a comprehensive SEO assessment and content gap analysis across 4K+ products, contributing to a 28% YoY revenue increase. Also scaled DTC operations by improving forecast accuracy to meet demand and prepared strategies to future-proof the business. Led an SEO product initiative for a Fortune 500 company guiding site redesign and migration to AEM with 30K+ pages and created an automated SEO performance dashboard.

SEO Coordinator at Mediahub Worldwide

June 1, 2017 - April 1, 2021

Conducted outreaches to increase backlinks to the site and improve domain authority; identified and produced optimized short and long-form site content.

SEO Strategist at Mediahub Worldwide

June 1, 2017 - April 1, 2021

Performed technical on-page and off-page SEO audits for existing clients and new business pitches.

SEO Supervisor at Mediahub Worldwide

June 1, 2017 - April 1, 2021

Led SEO strategy for high-profile clients (Wyndham Hotels local SEO, United Concordia Dental, Rémy Martin, Cointreau, California Avocados). Authored agency POVs on SEO trends and led internal education initiatives to upskill teams.