Senior Digital Marketing & Growth Automation Specialist at Self employed

Since January 2020, I have worked extensively on the design, build, and optimization of high-performing digital platforms, with a strong focus on conversion-driven websites and sales funnels. Using tools such as WordPress, Groove, Elementor, Mobirise, and Figma, I have created and optimized landing pages and funnel architectures that balance performance, usability, and scalability. My work includes implementing A/B testing and heatmap analysis with InspectStudio to understand user behavior and continuously improve conversion rates. I collaborate closely with design stakeholders to ensure responsive, user-centric interfaces, and I regularly create and refine visual assets using Adobe Photoshop, Illustrator, ClickDesign, GrooveDesign PRO, and Paint.NET to maintain brand consistency and visual impact. --------------------------------------------------------------------------------------------------------- In parallel, I have led and executed comprehensive SEO and content optimization initiatives aimed at sustainable organic growth. This includes in-depth keyword research using tools such as SEMrush, Ubersuggest, Ahrefs, PromoterKit, BitePlay, and Google Search Console, followed by structured on-page optimization of content, metadata, headings, and internal linking strategies using Yoast SEO and All in One SEO. I have also managed backlink acquisition through outreach and competitor analysis, while continuously monitoring performance through Google Analytics and Search Console. Complementing these efforts, I have planned and executed targeted email marketing campaigns via Mailchimp and GrooveMail, applying segmentation, personalization, HTML/CSS-based template design, and A/B testing of subject lines, content, and calls-to-action to improve engagement and conversion performance. ------------------------------------------------------------------------------------------------------------ Additionally, I have built and managed automation-driven digital ecosystems across e-commerce, marketplaces, learning platforms, and customer engagement channels. This includes deploying AI-powered chatbots for websites, funnels, and messaging platforms to automate customer support, answer FAQs, recommend products, and guide users through sales journeys. I have designed workflow automations using Zapier, Klaviyo, and KonnectzIT to integrate multiple systems and eliminate repetitive tasks. As an e-commerce and marketplace specialist, I have set up and optimized complete online stores on platforms such as WooCommerce, Shopify, Fesh, StoreLax, and MarketPresso, managing product listings, inventory, PPC campaigns, and data analysis with Jungle Scout and Helium 10. Furthermore, I have implemented and maintained full LMS environments using GrooveMember, Tutor LMS Pro, Member.US, Skola, and Communi, including course lifecycle management and video hosting via Adilo, YouTube, and GrooveVideo.