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Hi, I’m Santiago Ramírez, a Graphic Designer and Communications Analyst based in Medellín, Colombia. I bring 3 years of experience in graphic design and communications, including a year focused on video editing, and 2 years in CRM analysis. I combine visual storytelling and audiovisual production with data insights to support strategies, optimize processes, and drive informed decision-making. I’m proficient in brand identity, social media assets, and presentation design, with a track record of growing leads through integrated campaigns.…Hi, I’m Santiago Ramírez, a Graphic Designer and Communications Analyst based in Medellín, Colombia. I bring 3 years of experience in graphic design and communications, including a year focused on video editing, and 2 years in CRM analysis. I combine visual storytelling and audiovisual production with data insights to support strategies, optimize processes, and drive informed decision-making. I’m proficient in brand identity, social media assets, and presentation design, with a track record of growing leads through integrated campaigns.

SANTIAGO RAM I REZ

Graphic Designer, Designer, Brand Designer, +5

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Hi, I’m Santiago Ramírez, a Graphic Designer and Communications Analyst based in Medellín, Colombia. I bring 3 years of experience in graphic design and communications, including a year focused on video editing, and 2 years in CRM analysis. I combine visual storytelling and audiovisual production with data insights to support strategies, optimize processes, and drive informed decision-making. I’m proficient in brand identity, social media assets, and presentation design, with a track record of growing leads through integrated campaigns.…Hi, I’m Santiago Ramírez, a Graphic Designer and Communications Analyst based in Medellín, Colombia. I bring 3 years of experience in graphic design and communications, including a year focused on video editing, and 2 years in CRM analysis. I combine visual storytelling and audiovisual production with data insights to support strategies, optimize processes, and drive informed decision-making. I’m proficient in brand identity, social media assets, and presentation design, with a track record of growing leads through integrated campaigns.

Available to hire

Hi, I’m Santiago Ramírez, a Graphic Designer and Communications Analyst based in Medellín, Colombia. I bring 3 years of experience in graphic design and communications, including a year focused on video editing, and 2 years in CRM analysis.

I combine visual storytelling and audiovisual production with data insights to support strategies, optimize processes, and drive informed decision-making. I’m proficient in brand identity, social media assets, and presentation design, with a track record of growing leads through integrated campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

CRM Analyst at LAX #DATALOVERS

June 1, 2023 - December 1, 2025

Collaborative work focused on database optimization and customer profile analysis within the owned media area, including database and audience segmentation based on customer behavior and profiles. Managed multichannel delivery platforms for the design and execution of commercial campaigns (SMS, Email, Push Notifications, In-App) using Braze. Monitored campaign performance and executed complementary campaigns to maximize lead performance and conversion. Created personalized, engaging copies aligned with each user segment. Through these strategies, leads grew from 16,560 in Q3 2023 to 56,242 in Q2 2025, achieving 339% growth in less than two years.

Graphic Designer at LAX #DATALOVERS

February 1, 2022 - June 1, 2023

Built and consolidated the brand’s visual identity for internal communications and digital campaigns on social media. Created graphic and audiovisual assets for brand positioning across social platforms and CRM marketing methodologies (single posts, carousels, reels, stories). Planned and executed a monthly media plan aligned with strategic objectives, including reach, growth, views, and engagement. Designed presentation decks and visual materials to support internal teams and strategic communications.

Graphic Designer at GRUPO TCC

December 1, 2020 - May 1, 2021

Designed and produced graphic assets for digital and print communications, strengthening a solid, consistent, and professional brand image within the logistics sector. Developed visual content for social media, advertising campaigns, and informational materials targeted at clients, strategic partners, and internal collaborators, ensuring clear communication and brand positioning.

Graphic Designer at PROMARKETING

July 8, 2019 - January 10, 2020

• Designed and managed digital content for local small businesses, integrating audiovisual production, graphic design, and community management to strengthen their social media presence and build authentic audience engagement. • Developed monthly content calendars defining strategic objectives aligned to each client's needs, supporting the planning and execution of visual and communication strategies across social media channels.

CRM and Communication Analyst at LAX #DATALOVERS

June 1, 2023 - December 1, 2025

Designed and implemented customer segmentation methodologies based on profile, consumption behavior, and data history; crafted personalized messages for SMS, Email, Push Notifications, and In-App channels to improve open rates and conversions; led the creation and optimization of multichannel automated messaging flows; built weekly performance reports with data visualization; analyzed prospect registration channels and proposed UI/UX improvements to optimize lead capture; collaborated cross-functionally to grow customer prospects from 16,560 (Q3 2023) to 56,242 (Q2 2025) through segmentation, automation, and personalized messaging.