Available to hire
I am a creative and analytical professional with 2 years of experience in Graphic Communication and 2 years in CRM Analysis.
I blend visual storytelling with data insights to support strategies, optimize processes, and improve decision-making. I am adaptable, detail-oriented, and committed to continuous improvement in dynamic, collaborative environments.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Intermediate
Work Experience
CRM Analyst at LAX #DATALOVERS
June 1, 2023 - December 1, 2025Collaborative work focused on database optimization and customer profile analysis within the owned media area, including database and audience segmentation based on customer behavior and profiles. Managed multichannel delivery platforms for the design and execution of commercial campaigns (SMS, Email, Push Notifications, In-App) using Braze. Monitored campaign performance and executed complementary campaigns to maximize lead performance and conversion. Created personalized, engaging copies aligned with each user segment. Through these strategies, leads grew from 16,560 in Q3 2023 to 56,242 in Q2 2025, achieving 339% growth in less than two years.
Graphic Designer at LAX #DATALOVERS
February 1, 2022 - June 1, 2023Built and consolidated the brand’s visual identity for internal communications and digital campaigns on social media. Created graphic and audiovisual assets for brand positioning across social platforms and CRM marketing methodologies (single posts, carousels, reels, stories). Planned and executed a monthly media plan aligned with strategic objectives, including reach, growth, views, and engagement. Designed presentation decks and visual materials to support internal teams and strategic communications.
Graphic Designer at GRUPO TCC
December 1, 2020 - May 1, 2021Designed and produced graphic assets for digital and print communications, strengthening a solid, consistent, and professional brand image within the logistics sector. Developed visual content for social media, advertising campaigns, and informational materials targeted at clients, strategic partners, and internal collaborators, ensuring clear communication and brand positioning.
Graphic Designer at PROMARKETING
July 1, 2019 - January 1, 2020Designed and managed digital content for local microbusinesses, integrating audiovisual production and community management to enhance social media presence. Developed visual and communication strategies with a creative, strategic, and human-centered approach to build authentic connections with audiences.
Education
Bachelor’s Degree in Advertising Graphic Communication – Focus on Advertising Discourse at Universidad de Medellín
January 11, 2030 - September 1, 2022Professional Technical Degree in Industrial Design at ESDITEC Design School
January 11, 2030 - June 1, 2018Bachelor’s Degree in Advertising Graphic Communication – Focus on Advertising Discourse at Universidad de Medellín
January 11, 2030 - September 1, 2022Professional Technical Degree in Industrial Design at ESDITEC Design School
January 11, 2030 - June 1, 2018Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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