Santiago Chacón Ortiz
Available to hire
Hi, I’m Santiago Chacón Ortiz. I specialize in marketing, sales, product, and people growth, helping businesses get leads and transform them into loyal clients. With a solid background in digital marketing and growth hacking, I thrive on creating strategies that accelerate business growth and improve customer experiences.
I bring hands-on experience in managing marketing campaigns, SEO, paid ads, and brand management. I’m passionate about using data to drive decision-making and crafting effective customer journeys, always aiming to help companies achieve their business goals with innovative and sustainable marketing solutions.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Consultant at Good People
March 1, 2020 - PresentGrowth consulting focused on companies and professionals. Conduct market research, implement experimental growth methodologies, audit acquisition strategies, focus on growth in marketing, sales, product, and team. Analyze funnels and key performance indicators (KPIs). Develop communication strategies and manage brand effectively.
Growth Manager at Rockin
March 31, 2025 - July 11, 2025Managing a client base of 24 clients and coordinating a team of up to 10 members. Designing and executing growth strategies. Overseeing brand management, introducing innovative growth methodologies, conducting market research, crafting digital marketing strategies, establishing automated email marketing campaigns, assessing acquisition strategies through audits, and implementing data-centric growth strategies.
Growth Manager at JOTELULU
May 31, 2022 - July 11, 2025Conduct market research. Analyze data and establish triggers for collecting new data. Develop dashboards and customer journey mapping. Define and enhance onboarding processes and customer management. Strategize and implement marketing, sales, and product strategies.
CMO at Talent Hackers
January 31, 2021 - July 11, 2025Developed a growth business strategy. Managed brand identity. Implemented marketing automation. Formulated a gamification strategy and coordinated SEO initiatives. Crafted content marketing strategies. Executed paid media and paid search campaigns.
Digital Marketer & Growth Hacker at KeepCoding
November 30, 2019 - July 11, 2025Analyzed customer journey and experience. Developed, edited, marketed, and sold online courses. Managed e-commerce and strategic partnerships with companies including Amazon, Telefónica, and Grupo Planeta. Implemented inbound marketing and paid ad campaigns on Google, Meta, and LinkedIn.
Marketing Coordinator at Mucho Mejor Ecuador
December 31, 2016 - July 11, 2025Extensive marketing experience with over 60 companies. Managed brand development. Executed social media strategies increasing followers significantly. Oversaw development and execution of Below The Line (BTL) campaigns. Managed YouTube programs and CRM implementations. Established strategic partnerships with affiliated companies.
Business Manager at McDonald's
October 31, 2014 - July 11, 2025Spearheaded establishment and management of the first two McDonald’s restaurants in Cuenca, Ecuador, handling orders, financial analysis, inventory, human resources, scheduling, and local marketing.
Consultant at Good People
March 1, 2020 - PresentGrowth consulting focused on companies and professionals. Conduct market research, implement experimental growth methodologies, audit acquisition strategies, focus on growth in marketing, sales, product, and team. Analyze funnels and key performance indicators (KPIs). Develop communication strategies and manage brand effectively.
Growth Manager at Rockin
March 31, 2025 - July 11, 2025Managed a client base of 24 clients and coordinated a team of up to 10 members. Designed and executed growth strategies, managed brand development, introduced innovative growth methodologies, conducted market research, crafted digital marketing strategies, established automated email marketing campaigns, assessed acquisition strategies through audits, and implemented data-centric growth strategies.
Growth Manager at JOTELULU
May 31, 2022 - July 11, 2025Conducted market research, added data, and established triggers for collecting new data. Developed dashboards and customer journey mapping. Defined and enhanced onboarding and customer management processes. Strategized and implemented marketing, sales, and product strategies.
CMO at Talent Hackers
January 31, 2021 - July 11, 2025Developed a growth business strategy, managed brand identity, implemented marketing automation, formulated gamification strategies, coordinated SEO initiatives, crafted content marketing strategy, and executed paid media and paid search campaigns.
Digital Marketer & Growth Hacker at KeepCoding
November 30, 2019 - July 11, 2025Analyzed customer journey and experience. Developed, edited, marketed, and sold online courses. Managed e-commerce promotions. Established strategic partnerships with major companies. Implemented inbound marketing strategies covering attraction, engagement, and conversion. Utilized Google, Meta, and LinkedIn Ads.
Marketing Coordinator at Mucho Mejor Ecuador
December 31, 2016 - July 11, 2025Extensive marketing and business consulting for more than 60 companies. Managed brand identity and social media strategies, growing the following significantly. Developed and executed Below The Line campaigns. Managed YouTube program development and customer relationship management (CRM) systems. Established strategic partnerships with affiliated companies.
Business Manager at McDonald's
October 31, 2014 - July 11, 2025Spearheaded the establishment and management of the initial two McDonald's restaurants in Cuenca, Ecuador. Oversaw ordering, financial assessment, inventory, human resources, scheduling, and local marketing.
Consultant at Good People
March 1, 2020 - PresentGrowth consulting focused on companies and professionals. Conduct market research, implement experimental growth methodologies, audit acquisition strategies, focus on growth in marketing, sales, product, and team. Analyze funnels and key performance indicators (KPIs). Develop communication strategies and manage brand effectively.
Growth Manager at Rockin
March 31, 2025 - July 11, 2025Managing a client base of 24 clients and coordinating a team of up to 10 members. Designing and executing growth strategies, overseeing brand management, introducing innovative growth methodologies, conducting market research, crafting digital marketing strategies, establishing automated email marketing campaigns, assessing acquisition strategies through audits, and implementing data-centric growth strategies.
Growth Manager at JOTELULU
May 31, 2022 - July 11, 2025Conduct market research and analyze data to establish triggers for collecting new data. Develop dashboards and customer journey mapping. Define and improve onboarding processes and customer management. Strategize and implement marketing, sales, and product strategies.
CMO at Talent Hackers
January 31, 2021 - July 11, 2025Development of growth business strategy, brand identity management, implementation of marketing automation, formulation of gamification strategy, coordination of SEO initiatives, crafting content marketing strategies, execution of paid media and paid search campaigns.
Digital Marketer & Growth Hacker at KeepCoding
November 30, 2019 - July 11, 2025Analysis of the Customer Journey and customer experience, development, editing, digital marketing, and sale of online courses. E-commerce management and promotion. Establishment of strategic partnerships with companies like Amazon, Telefónica, and Grupo Planeta. Implementation of Inbound Marketing strategies encompassing attraction, engagement, and conversion. Utilization of Google, Meta, and LinkedIn Ads.
Marketing Coordinator at Mucho Mejor Ecuador
December 31, 2016 - July 11, 2025Extensive experience in marketing and business consulting with over 60 companies. Proficiency in brand management. Successfully executed Social Media Strategy resulting in followers increase from 4,000 to 160,000 within 18 months. Oversight of development and execution of 10 Below The Line (BTL) campaigns. Management of YouTube programs. Implementation of CRM systems and strategic partnerships with affiliated companies.
Business Manager at McDonald's
October 31, 2014 - July 11, 2025Spearheaded establishment and management of the initial two McDonald's restaurants in Cuenca, Ecuador. Oversaw tasks including orders, financial assessments, inventory management, human resources, scheduling, and local marketing initiatives.
Consultant at Good People
March 1, 2020 - PresentConduct market research. Implement experimental growth methodologies. Audit acquisition strategies. Focus on growth in marketing, sales, product, and team. Analyze funnels and key performance indicators (KPIs). Develop communication strategies and manage brand effectively.
Growth Manager at Rockin
March 31, 2025 - July 11, 2025Managing a client base of 24 clients. Coordinating a team of up to 10 members. Devising and executing a growth strategy. Overseeing brands management. Introducing innovative growth methodologies. Conducting market research. Crafting digital marketing strategies. Establishing automated email marketing campaigns. Assessing acquisition strategies through audits. Implementing and evaluating data-centric growth strategies.
Growth Manager at JOTELULU
May 31, 2022 - July 11, 2025Conduct market research. Analyze data and establish triggers for collecting new data. Develop dashboards and customer journey mapping. Define and enhance onboarding processes and customer management. Strategize and implement marketing, sales, and product strategies.
CMO at Talent Hackers
January 31, 2021 - July 11, 2025Development of a growth business strategy. Management of brand identity. Implementation of marketing automation. Formulation of a gamification strategy. Coordination of SEO initiatives. Crafting a content marketing strategy. Execution of paid media and paid search campaigns.
Digital Marketer & Growth Hacker at KeepCoding
November 30, 2019 - July 11, 2025Analysis of the Customer Journey and customer experience. Development, editing, digital marketing, and sale of online courses. E-commerce management and promotion. Establishment of strategic partnerships with companies like Amazon, Telefónica, and Grupo Planeta. Implementation of Inbound Marketing strategies encompassing attraction, engagement, and conversion. Utilization of Google, Meta, and LinkedIn Ads.
Marketing coordinator at Mucho Mejor Ecuador
December 31, 2016 - July 11, 2025Extensive experience in marketing and business consulting with over 60 companies. Proficiency in brand management. Successfully executed Social Media Strategy for MME, resulting in an increase from 4,000 to 160,000 followers within 18 months. Oversight of the development and execution of 10 Below The Line (BTL) campaigns. Orchestrated the development and management of YouTube programs 'Cocinando con la Huella' and 'Así se hace calidad'. Implementation of Customer Relationship Management (CRM) systems. Establishment of strategic partnerships with affiliated companies.
Business Manager at McDonald’s
October 31, 2014 - July 11, 2025Spearheaded the establishment and management of the initial two McDonald's restaurants in Cuenca, Ecuador. Oversaw tasks such as orders, financial assessments, inventory management, human resources, scheduling, and local marketing initiatives.
Consultant at Good People
March 1, 2020 - PresentGrowth consulting focused on companies and professionals. Conduct market research, implement experimental growth methodologies, audit acquisition strategies, focus on growth in marketing, sales, product, and team. Analyze funnels and KPIs, develop communication strategies and manage brand effectively.
Growth Manager at Rockin
March 31, 2025 - July 11, 2025Managing a client base of 24 clients, coordinating a team of up to 10 members, devising and executing growth strategy, overseeing brand management, introducing innovative growth methodologies, conducting market research, crafting digital marketing strategies, establishing automated email marketing campaigns, assessing acquisition strategies through audits and implementing and evaluating data-centric growth strategies.
Growth Manager at JOTELULU
May 31, 2022 - July 11, 2025Conduct market research, analyze data and establish triggers for collecting new data, develop dashboards and customer journey mapping, define and enhance onboarding processes and customer management. Strategize and implement marketing, sales, and product strategies.
CMO at Talent Hackers
January 31, 2021 - July 11, 2025Development of a growth business strategy, management of brand identity, implementation of marketing automation, formulation of a gamification strategy, coordination of SEO initiatives, crafting a content marketing strategy, execution of paid media and paid search campaigns.
Digital Marketer & Growth Hacker at KeepCoding
November 30, 2019 - July 11, 2025Analysis of the Customer Journey and customer experience. Development, editing, digital marketing, and sale of online courses. E-commerce management and promotion. Establishment of strategic partnerships with companies like Amazon, Telefónica, and Grupo Planeta. Implementation of Inbound Marketing strategies encompassing attraction, engagement, and conversion. Utilization of Google, Meta, and LinkedIn Ads.
Marketing Coordinator at Mucho Mejor Ecuador
December 31, 2016 - July 11, 2025Extensive experience in marketing and business consulting with over 60 companies. Proficiency in brand management. Successfully executed Social Media Strategy for MME, increasing followers from 4,000 to 160,000 within 18 months. Oversaw development and execution of 10 Below The Line campaigns. Orchestrated YouTube programs 'Cocinando con la Huella' and 'Así se hace calidad'. Implementation of CRM systems. Established strategic partnerships with affiliated companies.
Business Manager at McDonald's
October 31, 2014 - July 11, 2025Spearheaded establishment and management of the initial two McDonald's restaurants in Cuenca, Ecuador. Oversaw orders, financial assessments, inventory management, human resources, scheduling, and local marketing initiatives.
Consultant at Good People
March 1, 2020 - PresentGrowth consulting focused on companies and professionals. Conduct market research, implement experimental growth methodologies, audit acquisition strategies. Focus on growth in marketing, sales, product, and team. Analyze funnels and key performance indicators (KPIs). Develop communication strategies and manage brand effectively.
Growth Manager at Rockin
March 31, 2025 - July 11, 2025Managing a client base of 24 clients and coordinating a team of up to 10 members. Designing and executing growth strategies. Overseeing brand management and introducing innovative growth methodologies. Conducting market research, crafting digital marketing strategies, establishing automated email marketing campaigns, assessing acquisition strategies through audits, and implementing data-centric growth strategies.
Growth Manager at JOTELULU
May 31, 2022 - July 11, 2025Conduct market research, audit data and establish triggers for collecting new data. Develop dashboards and customer journey mapping. Define and enhance onboarding processes and customer management. Strategize and implement marketing, sales, and product strategies.
CMO at Talent Hackers
January 31, 2021 - July 11, 2025Development of a growth business strategy. Management of brand identity. Implementation of marketing automation. Formulation of a gamification strategy. Coordination of SEO initiatives. Crafting a content marketing strategy. Execution of paid media and paid search campaigns.
Digital Marketer & Growth Hacker at KeepCoding
November 30, 2019 - July 11, 2025Analysis of the customer journey and customer experience. Development, editing, digital marketing, and sale of online courses. E-commerce management and promotion. Establishment of strategic partnerships with Amazon, Telefónica, and Grupo Planeta. Implementation of inbound marketing strategies covering attraction, engagement, and conversion. Utilization of Google, Meta, and LinkedIn Ads.
Marketing coordinator at Mucho Mejor Ecuador
December 31, 2016 - July 11, 2025Extensive experience in marketing and business consulting with over 60 companies. Proficiency in brand management. Successfully executed social media strategy resulting in follower growth from 4,000 to 160,000 within 18 months. Managed 10 Below The Line (BTL) campaigns and YouTube programs development and execution. Implementation of CRM systems. Strategic partnerships establishment.
Business Manager at McDonald's
October 31, 2014 - July 11, 2025Spearheaded the establishment and management of the initial two McDonald's restaurants in Cuenca, Ecuador. Oversaw orders, financial assessments, inventory management, human resources, scheduling, and local marketing initiatives.
Education
Master Marketing and Sales at EAE Business School
April 17, 2016 - April 30, 2017Bachelor's degree at Universidad del Azuay (UDA)
February 1, 2009 - February 28, 2013Master at EAE Business School Madrid
April 1, 2016 - January 31, 2017Bachelor's degree at Universidad del Azuay (UDA)
February 1, 2009 - February 28, 2013Master's degree at EAE Business School Madrid - España
April 1, 2016 - January 31, 2017Master's degree at EAE Business School Madrid - España
April 1, 2016 - January 31, 2017Bachelor's degree at Universidad del Azuay (UDA)
February 1, 2009 - February 28, 2013Master's degree at EAE Business School Madrid - España
April 1, 2016 - January 31, 2017Bachelor's degree at Universidad del Azuay (UDA)
February 1, 2009 - February 28, 2013Master's degree at EAE Business School Madrid - España
April 1, 2016 - January 31, 2017Bachelor's degree at Universidad del Azuay (UDA)
February 1, 2009 - February 28, 2013Master's degree at EAE Business School Madrid - España
April 1, 2016 - January 31, 2017Bachelor's degree at Universidad del Azuay (UDA)
February 1, 2009 - February 28, 2013Qualifications
Meta Ads
March 25, 2025 - March 25, 2025Google Analytics 2023
January 1, 2023 - December 31, 2023Growth Hacking Course
January 11, 2030 - July 11, 2025Expert in Gamification University of Pennsylvania
January 11, 2030 - July 11, 2025Google Tag Manager
January 11, 2030 - July 11, 2025Google Data Studio
January 11, 2030 - July 11, 2025Google Ads - Juan Lombana
January 11, 2030 - July 11, 2025Meta Ads - Juan Lombana
January 11, 2030 - July 11, 2025Powerful Growth Hacking Strategies Tools 2019 (Focus on Prospecting)
January 1, 2019 - December 31, 2019Hubspot formation
January 11, 2030 - July 11, 2025Agile methodologies (Focus on SCRUM)
January 11, 2030 - July 11, 2025Inbound Marketing Teachable course
January 11, 2030 - July 11, 2025Salesforce Basics
January 11, 2030 - July 11, 2025HTML5 Basics
January 11, 2030 - July 11, 2025SQL Basics
January 11, 2030 - July 11, 2025Google Analytics 2023
January 1, 2023 - December 31, 2023Growth Hacking Course
January 11, 2030 - July 11, 2025Expert in Gamification University of Pennsylvania
January 11, 2030 - July 11, 2025Google Tag Manager
January 11, 2030 - July 11, 2025Google Data Studio
January 11, 2030 - July 11, 2025Google Ads - Juan Lombana
January 11, 2030 - July 11, 2025Meta Ads - Juan Lombana
January 11, 2030 - July 11, 2025Powerful Growth Hacking Strategies Tools 2019 (Focus on Prospecting)
January 1, 2019 - December 31, 2019Hubspot formation
January 11, 2030 - July 11, 2025Agile methodologies (Focus on SCRUM)
January 11, 2030 - July 11, 2025Inbound Marketing Teachable course
January 11, 2030 - July 11, 2025Salesforce Basics
January 11, 2030 - July 11, 2025HTML5 Basics
January 11, 2030 - July 11, 2025SQL Basics
January 11, 2030 - July 11, 2025Google Analytics 2023
January 1, 2023 - December 31, 2023Growth Hacking Course
January 11, 2030 - July 11, 2025Expert in Gamification University of Pennsylvania
January 11, 2030 - July 11, 2025Google Tag Manager
January 11, 2030 - July 11, 2025Google Data Studio
January 11, 2030 - July 11, 2025Google Ads
January 11, 2030 - July 11, 2025Meta Ads
January 11, 2030 - July 11, 2025Powerful Growth Hacking Strategies Tools 2019 (Focus on Prospecting)
January 1, 2019 - December 31, 2019Hubspot formation
January 11, 2030 - July 11, 2025Agile methodologies (Focus on SCRUM)
January 11, 2030 - July 11, 2025Inbound Marketing Teachable course
January 11, 2030 - July 11, 2025Salesforce Basics
January 11, 2030 - July 11, 2025HTML5 Basics
January 11, 2030 - July 11, 2025SQL Basics
January 11, 2030 - July 11, 2025Google Analytics 2023
January 1, 2023 - December 31, 2023Growth Hacking Course
January 11, 2030 - July 11, 2025Expert in Gamification University of Pennsylvania
January 11, 2030 - July 11, 2025Google Tag Manager
January 11, 2030 - July 11, 2025Google Data Studio
January 11, 2030 - July 11, 2025Google Ads - Juan Lombana
January 11, 2030 - July 11, 2025Meta Ads - Juan Lombana
January 11, 2030 - July 11, 2025Powerful Growth Hacking Strategies Tools 2019 (Focus on Prospecting)
January 1, 2019 - December 31, 2019Hubspot formation
January 11, 2030 - July 11, 2025Agile methodologies (Focus on SCRUM)
January 11, 2030 - July 11, 2025Inbound Marketing Teachable course
January 11, 2030 - July 11, 2025Salesforce Basics
January 11, 2030 - July 11, 2025HTML5 Basics
January 11, 2030 - July 11, 2025SQL Basics
January 11, 2030 - July 11, 2025Google Analytics 2023
January 1, 2023 - December 31, 2023Growth Hacking Course
January 11, 2030 - July 11, 2025Expert in Gamification University of Pennsylvania
January 11, 2030 - July 11, 2025Google Tag Manager
January 11, 2030 - July 11, 2025Google Data Studio
January 11, 2030 - July 11, 2025Google Ads - Juan Lombana
January 11, 2030 - July 11, 2025Meta Ads - Juan Lombana
January 11, 2030 - July 11, 2025Powerful Growth Hacking Strategies Tools 2019 (Focus on Prospecting)
January 1, 2019 - December 31, 2019Hubspot formation
January 11, 2030 - July 11, 2025Agile methodologies (Focus on SCRUM)
January 11, 2030 - July 11, 2025Inbound Marketing Teachable course
January 11, 2030 - July 11, 2025Salesforce Basics
January 11, 2030 - July 11, 2025HTML5 Basics
January 11, 2030 - July 11, 2025SQL Basics
January 11, 2030 - July 11, 2025Google Analytics 2023
January 1, 2023 - December 31, 2023Growth Hacking Course
January 11, 2030 - July 11, 2025Expert in Gamification University of Pennsylvania
January 11, 2030 - July 11, 2025Google Tag Manager
January 11, 2030 - July 11, 2025Google Data Studio
January 11, 2030 - July 11, 2025Google Ads - Juan Lombana
January 11, 2030 - July 11, 2025Meta Ads - Juan Lombana
January 11, 2030 - July 11, 2025Powerful Growth Hacking Strategies Tools 2019 (Focus on Prospecting)
January 1, 2019 - December 31, 2019Hubspot formation
January 11, 2030 - July 11, 2025Agile methodologies (Focus on SCRUM)
January 11, 2030 - July 11, 2025Inbound Marketing Teachable course
January 11, 2030 - July 11, 2025Salesforce Basics
January 11, 2030 - July 11, 2025HTML5 Basics
January 11, 2030 - July 11, 2025SQL Basics
January 11, 2030 - July 11, 2025Industry Experience
Education, Computers & Electronics, Energy & Utilities, Financial Services, Media & Entertainment, Non-Profit Organization, Professional Services, Real Estate & Construction, Retail, Software & Internet, Travel & Hospitality, Telecommunications
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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