Available to hire
Hi, I’m Santiago Proaño Castañeda, an innovative and avant-garde professional with over 10 years of experience spanning social media, design, marketing, creative direction, and customer experience. My practice translates a deep understanding of art, urban cultures, and cutting-edge trends into compelling content strategies and immersive brand experiences. I’m passionate about forging authentic audience connections through strategic storytelling, visual merchandising, and meticulous customer service. My work has been featured in publications like Photo Vogue, KALTBLUT Magazine, MALVIE Magazine, and at the Joan Miró Foundation.
I thrive at the intersection of art and commerce, leading creative projects from concept to delivery, developing content calendars, managing social channels, and guiding teams to deliver consistent brand experiences. In every role, I aim to blend aesthetic sensitivity with practical strategy to drive engagement and loyalty.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Italian
Beginner
Work Experience
Creative Director - Content Manager at Freak Fashion
July 1, 2025 - November 4, 2025Lead creative direction and content management, shaping brand visuals and campaigns.
Freelance Design Teacher at Flynt Education
May 1, 2025 - November 4, 2025Educator delivering design instruction and project-based learning.
Social Media Manager at Moode United For Fashion
June 30, 2025 - June 30, 2025Developed social media strategy and managed content to grow brand presence.
Assistant Manager at Lacoste
February 28, 2025 - February 28, 2025Retail leadership, store operations, and customer experience management.
Assistant Manager at Springfield
October 31, 2024 - October 31, 2024Retail operations and team coordination.
Sales Advisor at Bimba y Lola
July 31, 2024 - July 31, 2024Sell-through, customer service, and merchandising.
Sales Advisor at Tommy Hilfiger
March 31, 2024 - March 31, 2024Customer service and sales support.
Freelance Teacher at Àrtidi. Store ShowCase, Visual Merchandising, Design and Image School
December 31, 2022 - December 31, 2022Teaching and design instruction in store showcase and visual merchandising.
Intern in Exhibition Hall at Universidad de Vigo
June 30, 2020 - June 30, 2020Assembly and coordination of exhibitions; assisted set-up of displays.
Fashion Designer | Creative Director at Santiago__proanio
March 1, 2017 - November 4, 2025Leading fashion design and creative direction for brand.
Textile Designer | Product Designer at Textiles el Rayo Roland
July 31, 2018 - July 31, 2018Textile design and product design development for collections.
Visual Merchandiser | Fashion Advisor at Guess
February 28, 2018 - February 28, 2018Manage store image, lighting, showcases and product presentation.
Creative Director and Content Manager at Freak Fashion Barcelona
July 1, 2025 - PresentProducer and content creator. Managed and curated content for social media channels, focusing on brand consistency and audience engagement. Created and executed a content calendar, increasing the frequency and quality of online presence.
Creative and Design Freelance Teacher at Flynt Education
January 1, 2025 - July 1, 2025Designed and delivered specialized design workshops for an international student exchange group. Developed all educational materials and practical exercises tailored to a multicultural learning environment. Fostered a collaborative space and guided students in developing creative projects, receiving excellent feedback.
Social Media Manager and Content Creator at Moode United For Fashion
March 1, 2025 - June 1, 2025Spearheaded the creative vision and content strategy across all digital platforms, aligning with brand identity. Produced and managed the full content lifecycle, including shooting, editing, and publishing photos and videos for social media. Conceptualized and oversaw photoshoots and video productions, coordinating models, styling, and locations.
Assistant Manager at Lacoste
November 1, 2024 - February 1, 2025Oversaw daily store operations, ensuring smooth workflow and exceptional customer service. Managed team performance, training, and development to achieve sales targets. Coordinated inventory management and visual merchandising to enhance brand presentation.
Sales Advisor at Tommy Hilfiger
January 1, 2023 - March 1, 2024Provided personalized customer service, driving sales and building client relationships. Collection setup and visual merchandising to maintain brand standards. Handled cash transactions and ensured accurate inventory management.
Fashion Designer / Creative Director at santiago__proaño / santiagoproano_ec
March 1, 2017 - July 1, 2023Designed and developed fashion collections, overseeing the creative process from concept to production. Conducted market research to identify trends, customer preferences, and competitive insights. Coordinated with suppliers and managed purchasing processes to ensure quality and cost efficiency. Directed brand image and marketing strategies, including social media management. Collaborated with clients and stakeholders to deliver innovative and trend-forward designs.
Creative and Fashion Designer at Textiles el Rayo Roland
February 1, 2018 - July 1, 2018Researched ideas for new collections; managed production lines; coordinated with external partners for design and production; led product development for multiple categories (men, women, children); maintained direct communication with purchasing and sales teams.
Visual Merchandiser at Guess
December 1, 2017 - February 1, 2018Managed store image, including lighting, window displays, and product placement. Ensured the store’s visual presentation aligned with brand standards.
Sales Assistant, Cashier, Visual Merchandiser and Store Lead at Pull & Bear
October 1, 2012 - April 1, 2015Provided excellent customer service, handling inquiries and resolving issues. Managed cash registers and ensured accurate financial transactions. Trained in store management, including inventory control and team coordination.
Intern in Art Exhibition Spaces at Universidad de Vigo
October 1, 2019 - June 1, 2020Assisted in the assembly and coordination of exhibitions, ensuring seamless execution. Collaborated with artists and curators to design and set up displays. Managed logistics and timelines for exhibition projects.
Freelance Teacher (Creative Direction, Design and Fashion Theory) at Àrtidi. Store Showcase, Visual Merchandising, Design and Image School
July 1, 2022 - January 1, 2023Delivered courses on creative direction, design and fashion theory. Collaborated in fashion productions with students, models and photographers.
Education
Degree at Universidad de Vigo
January 1, 2011 - January 1, 2017Master at Universidad Tecnológica Equinoccial
January 1, 2018 - January 1, 2021Master in Design and Creative Direction for Fashion at Universidad de Vigo
January 1, 2018 - January 1, 2021Fashion Designer at Universidad Tecnológica Equinoccial
January 1, 2011 - January 1, 2017Qualifications
Workshop on Creative Basic Handmade Techniques of Intervention of a Fabric
January 11, 2030 - November 4, 2025Visual Merchandising Training - GUESS (Erick Sosa)
January 11, 2030 - November 4, 2025Cycle of Conferences of Pedagogy of Art and Museums – Museum of Modern Art Tarragona; Fashion and New Materials; Designing the Future
January 11, 2030 - November 4, 2025Industry Experience
Retail, Education, Manufacturing, Media & Entertainment, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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