Available to hire
An innovative professional with over 10 years of experience where creativity meets customer-centric strategy. My unique background in social media, brand management, and creative direction is fundamentally rooted in a deep understanding of human connection and audience engagement.
I specialize in translating insights from art, trends, and urban cultures into seamless, empathetic, and memorable customer experiences. My passion lies in forging genuine relationships, having honed my skills not only in direct customer-facing roles but also by building brand communities and designing experiences that resonate on a personal level, ensuring every interaction reinforces brand loyalty and satisfaction.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Italian
Beginner
Work Experience
Creative Director - Content Manager at Freak Fashion
July 1, 2025 - November 4, 2025Lead creative direction and content management, shaping brand visuals and campaigns.
Freelance Design Teacher at Flynt Education
May 1, 2025 - November 4, 2025Educator delivering design instruction and project-based learning.
Social Media Manager at Moode United For Fashion
June 30, 2025 - June 30, 2025Developed social media strategy and managed content to grow brand presence.
Assistant Manager at Lacoste
February 28, 2025 - February 28, 2025Retail leadership, store operations, and customer experience management.
Assistant Manager at Springfield
October 31, 2024 - October 31, 2024Retail operations and team coordination.
Sales Advisor at Bimba y Lola
July 31, 2024 - July 31, 2024Sell-through, customer service, and merchandising.
Sales Advisor at Tommy Hilfiger
March 31, 2024 - March 31, 2024Customer service and sales support.
Freelance Teacher at Àrtidi. Store ShowCase, Visual Merchandising, Design and Image School
December 31, 2022 - December 31, 2022Teaching and design instruction in store showcase and visual merchandising.
Intern in Exhibition Hall at Universidad de Vigo
June 30, 2020 - June 30, 2020Assembly and coordination of exhibitions; assisted set-up of displays.
Fashion Designer | Creative Director at Santiago__proanio
March 1, 2017 - November 4, 2025Leading fashion design and creative direction for brand.
Textile Designer | Product Designer at Textiles el Rayo Roland
July 31, 2018 - July 31, 2018Textile design and product design development for collections.
Visual Merchandiser | Fashion Advisor at Guess
February 28, 2018 - February 28, 2018Manage store image, lighting, showcases and product presentation.
Creative Director and Content Manager at Freak Fashion Barcelona
July 1, 2025 - PresentProducer and content creator. Managed and curated content for social media channels, focusing on brand consistency and audience engagement. Created and executed a content calendar, increasing the frequency and quality of online presence.
Creative and Design Freelance Teacher at Flynt Education
January 1, 2025 - July 1, 2025Designed and delivered specialized design workshops for an international student exchange group. Developed all educational materials and practical exercises tailored to a multicultural learning environment. Fostered a collaborative space and guided students in developing creative projects, receiving excellent feedback.
Social Media Manager and Content Creator at Moode United For Fashion
March 1, 2025 - June 1, 2025Spearheaded the creative vision and content strategy across all digital platforms, aligning with brand identity. Produced and managed the full content lifecycle, including shooting, editing, and publishing photos and videos for social media. Conceptualized and oversaw photoshoots and video productions, coordinating models, styling, and locations.
Assistant Manager at Lacoste
November 1, 2024 - February 1, 2025Oversaw daily store operations, ensuring smooth workflow and exceptional customer service. Managed team performance, training, and development to achieve sales targets. Coordinated inventory management and visual merchandising to enhance brand presentation.
Sales Advisor at Tommy Hilfiger
January 1, 2023 - March 1, 2024Provided personalized customer service, driving sales and building client relationships. Collection setup and visual merchandising to maintain brand standards. Handled cash transactions and ensured accurate inventory management.
Fashion Designer / Creative Director at santiago__proaño / santiagoproano_ec
March 1, 2017 - July 1, 2023Designed and developed fashion collections, overseeing the creative process from concept to production. Conducted market research to identify trends, customer preferences, and competitive insights. Coordinated with suppliers and managed purchasing processes to ensure quality and cost efficiency. Directed brand image and marketing strategies, including social media management. Collaborated with clients and stakeholders to deliver innovative and trend-forward designs.
Creative and Fashion Designer at Textiles el Rayo Roland
February 1, 2018 - July 1, 2018Researched ideas for new collections; managed production lines; coordinated with external partners for design and production; led product development for multiple categories (men, women, children); maintained direct communication with purchasing and sales teams.
Visual Merchandiser at Guess
December 1, 2017 - February 1, 2018Managed store image, including lighting, window displays, and product placement. Ensured the store’s visual presentation aligned with brand standards.
Sales Assistant, Cashier, Visual Merchandiser and Store Lead at Pull & Bear
October 1, 2012 - April 1, 2015Provided excellent customer service, handling inquiries and resolving issues. Managed cash registers and ensured accurate financial transactions. Trained in store management, including inventory control and team coordination.
Intern in Art Exhibition Spaces at Universidad de Vigo
October 1, 2019 - June 1, 2020Assisted in the assembly and coordination of exhibitions, ensuring seamless execution. Collaborated with artists and curators to design and set up displays. Managed logistics and timelines for exhibition projects.
Freelance Teacher (Creative Direction, Design and Fashion Theory) at Àrtidi. Store Showcase, Visual Merchandising, Design and Image School
July 1, 2022 - January 1, 2023Delivered courses on creative direction, design and fashion theory. Collaborated in fashion productions with students, models and photographers.
Freelance Teacher at Àrtidi
July 1, 2022 - January 1, 2023Communicated complex creative concepts clearly and effectively, ensuring student comprehension and success through adaptable teaching methods. Facilitated collaborative projects, managing diverse personalities and ensuring a productive and supportive environment for all participants.
Fashion Designer | Creative Director at santiago__proaño
March 1, 2017 - July 1, 2023Conducted in-depth market research to deeply understand target customer preferences, directly informing design choices and collection development. Managed end-to-end client and stakeholder collaborations, ensuring their vision was understood and exceeded, resulting in high satisfaction and trust.
Education
Degree at Universidad de Vigo
January 1, 2011 - January 1, 2017Master at Universidad Tecnológica Equinoccial
January 1, 2018 - January 1, 2021Master in Design and Creative Direction for Fashion at Universidad de Vigo
January 1, 2018 - January 1, 2021Fashion Designer at Universidad Tecnológica Equinoccial
January 1, 2011 - January 1, 2017Master at Universidad de Vigo
January 1, 2018 - January 1, 2021Degree at Universidad Tecnológica Equinoccial
January 1, 2011 - January 1, 2017Qualifications
Workshop on Creative Basic Handmade Techniques of Intervention of a Fabric
January 11, 2030 - November 4, 2025Visual Merchandising Training - GUESS (Erick Sosa)
January 11, 2030 - November 4, 2025Cycle of Conferences of Pedagogy of Art and Museums – Museum of Modern Art Tarragona; Fashion and New Materials; Designing the Future
January 11, 2030 - November 4, 2025Industry Experience
Retail, Education, Manufacturing, Media & Entertainment, Professional Services, Other, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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